Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in Kazakhstan
Surface Care in Kazakhstan Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning prod ... Read More
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Surface Care in Georgia
Surface Care in Georgia Surface care registered steady volume growth in 2023, supported in part by a stronger desire to maintain household cleanliness in Georgia. Modern retailers are also contributing to sales growth in surface care, with consumers looking for more effective surface care products a ... Read More
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Polishes in Turkey
Polishes in Turkey With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture polishes is due to the diminish ... Read More
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Home Care in Dominican Republic
Home Care in Dominican Republic In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate increase in 2023. Home c ... Read More
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Home Care in Bolivia
Home Care in Bolivia Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the expenses related to importing produc ... Read More
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Home Care in Finland
Home Care in Finland The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months when salaries received a generou ... Read More
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Surface Care in the Netherlands
Surface Care in the Netherlands Consumers in 2023 were on the look-out for surface cleaners offering high levels of convenience and (perceived) savings, and as such turned to multi-purpose cleaners in the hope that one product could do the bulk of the work, helping to slow the product area’s decline ... Read More
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Bleach in Greece
Bleach in Greece Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative environmental image and the fact t ... Read More
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Surface Care in Bolivia
Surface Care in Bolivia Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have benefited from greater consumer aw ... Read More
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Polishes in Israel
Polishes in Israel Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially following the easing of pandemi ... Read More
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Surface Care in Portugal
Surface Care in Portugal In 2023, surface care saw value growth dampened by the consumer switch to less expensive product options in the midst of a marked rise in the cost of living and an uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challeng ... Read More
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Polishes in Ireland
Polishes in Ireland Although retail value sales growth was positive, this resulted from high inflation and rising price points in 2023, as retail volume sales declined. Retail volume has been consistently declining over the review period, with polishes suffering from being viewed as an outdated prod ... Read More
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Bleach in Ecuador
Bleach in Ecuador Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020 alone. With the pandemic losing its ... Read More
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Dishwashing in Canada
Dishwashing in Canada Dishwashing experienced strong retail value growth in 2023, driven primarily by price increases, with retail volume sales challenged. However, value growth was also supported by Canadians continuing to cook most of their own meals, with rising prices leading to consumers' reduc ... Read More
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Bleach in Poland
Bleach in Poland Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects associated with bleach led to the ongoing ... Read More
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Home Care in Oman
Home Care in Oman Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023, sales continued to be boosted b ... Read More
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Home Care in Paraguay
Home Care in Paraguay In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolle ... Read More
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Home Care in Bosnia and Herzegovina
Home Care in Bosnia and Herzegovina Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable incomes, a situ ... Read More
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Home Care in Canada
Home Care in Canada Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was primarily driven by inflationary ... Read More
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Home Care in Ireland
Home Care in Ireland In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales struggled, as many consumers r ... Read More
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Toilet Care in Azerbaijan
Toilet Care in Azerbaijan Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales, with value sales for in- ... Read More
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Surface Care in Guatemala
Surface Care in Guatemala While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the best performers in terms of ... Read More
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Polishes in Greece
Polishes in Greece Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of choice for consumers seeking to ... Read More
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Surface Care in North Macedonia
Surface Care in North Macedonia Overall surface care recorded a moderate decline in volume sales terms in 2023, driven by volume falls seen in all product areas apart from kitchen cleaners, and descalers. As a result of rising unit prices, all surface care subcategories recorded strong current value ... Read More
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Toilet Care in Egypt
Toilet Care in Egypt Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene routines. Euromonitor Interna ... Read More
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