Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
-
Surface Care in Bosnia and Herzegovina
In 2024, surface care in Bosnia and Herzegovina achieved solid retail value growth of 5%, despite the maturity of its most established categories. The market remained heavily saturated with surface care products, and given the ongoing negative demographic trends affecting the country, there was limi ... Read More
-
Polishes in Bosnia and Herzegovina
In 2024, polishes in Bosnia and Herzegovina achieved solid retail value growth, largely driven by rising prices amidst the lingering effects of inflation. This led retail value sales to rise by 6% in current terms in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, ... Read More
-
Bleach in Azerbaijan
Bleach registered healthy current value and volume growth in Azerbaijan in 2024. Since the pandemic, consumers have become more focused on cleanliness and disinfection and this is supporting continuing volume sales of bleach. Euromonitor International's Bleach in Azerbaijan market report offers a co ... Read More
-
Polishes in Azerbaijan
Polishes in Azerbaijan registered a significant fall in volume sales in 2024. All polishes registered a decline in sales, though floor and furniture polishes fared worse than shoe polish. In terms of furniture and floor polish, they are being replaced by multi-purpose cleaners, with consumers percei ... Read More
-
Toilet Care in Latvia
Toilet care volume sales declined marginally in Latvia during 2024. Retail price inflation stimulated current value sales, but price promotions have weakened the growth potential. Overall, toilet liquids and rim blocks are the products in highest demand. Toilet care tablets and powders, which facili ... Read More
-
Home Care in Panama
Panama is currently facing a challenging economic situation. After a strong GDP expansion in 2023, the economy saw a significant slowdown in 2024. Due to the complex economic context, sales of home care products experienced a modest increase in retail volume terms during 2024, registering the weakes ... Read More
-
Home Care in Iraq
Demand rose across home care in 2024 boosted by population growth, urbanisation and long-term economic development, along with the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Numerous small and mid-sized local suppliers also entered the ... Read More
-
Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
-
Home Care in Bosnia and Herzegovina
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remain ... Read More
-
Home Care in Ghana
In 2024, home care in Ghana experienced growth in volume sales despite significant price increases across the sector. Products such as washing powder, bleach, and dishwashing soap are expected to see the most growth, as they remain the most frequently purchased household items. However, rising costs ... Read More
-
Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
-
Polishes in Portugal
Polishes continued to suffer from declining demand in Portugal in 2024 as a result of consumer desire for simplified cleaning and the use of modern materials in floors and furniture. Additionally, a challenging economic context negatively impacted purchases of home care products considered non-essen ... Read More
-
Surface Care in Portugal
In Portugal in 2024, current retail value sales of surface care were hampered to some extent by promotional activity and the strong presence of private labels. Brands attempted to counteract private label growth by offering volume discounts such as 2 or 3 items in a bundle pack in subcategories like ... Read More
-
Toilet Care in Sweden
Toilet care in Sweden felt the increasing impact of the sustainability trend in 2024, with consumers increasingly aware of the importance of sustainability as global concerns such as climate change become more prominent. Households are feeling a growing sense of responsibility to make choices that c ... Read More
-
Polishes in Sweden
Polishes in Sweden saw price growth persist but slow significantly in 204, compared to the sharp increases seen in 2022 and 2023. These earlier price spikes were largely a consequence of the COVID-19 pandemic, which disrupted global supply chains and created material shortages, sourcing challenges, ... Read More
-
Polishes in Thailand
In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ... Read More
-
Toilet Care in Mexico
Toilet care continued to deliver positive retail current value growth in Mexico in 2024, due to continuous innovation, which keeps such products attractive to consumers. Despite this, retail volume growth was modest, as many consumers still find strong attributes such as practicality and savings in ... Read More
-
Surface Care in Estonia
Overall sales of surface care in Estonia are stagnating in 2024 as rising VAT adds further upward pressure on prices. With increased price sensitivity, consumers continue to shift to multi-purpose products with anti-bacterial features, appreciating their perceived value for money as well as their co ... Read More
-
Polishes in Estonia
Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ... Read More
-
Toilet Care in Costa Rica
Toilet care is underdeveloped in Costa Rica, remaining the smallest category within home care in 2024. During the latter part of the review period, elevated inflation limited growth in retail volume sales of toilet care, as local consumers favoured more affordable alternatives, such as bleach and su ... Read More
-
Polishes in Dominican Republic
At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ... Read More
-
Surface Care in Dominican Republic
Despite rising living costs in recent years, Dominicans continue to prioritise home care tasks, particularly surface cleaning. The strong association between hygiene, home cleanliness, and overall health is well-established among local consumers - a mindset that was further reinforced during the pan ... Read More
-
Bleach in Dominican Republic
In 2024, bleach showed moderate growth in retail volume terms, continuing to be widely used by Dominicans for its cleaning and disinfecting properties. However, in the post-pandemic era, the emphasis on disinfecting qualities has waned for many consumers. While antibacterial properties remain a prio ... Read More
-
Surface Care in Croatia
Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ... Read More
-
Toilet Care in Croatia
Private label products are becoming increasingly popular in toilet care with Denkmit from dm-Drogerie Markt doo leading the way in Croatia. These products are gaining traction as consumers look for high-quality, budget-friendly alternatives to traditional brands. Denkmit offers a wide range of toile ... Read More
Research Assistance
