Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in Uzbekistan
Surface Care in Uzbekistan Surface care in Uzbekistan witnessed notable growth throughout 2023, both in terms of value and volume. This growth can be attributed to several factors, including the expanding population and the heightened awareness of personal health and hygiene fostered by the pandemic ... Read More
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Toilet Care in Taiwan
Toilet Care in Taiwan Toilet care has shown positive retail growth in both retail value and volume terms in 2023, with the major contributing factors being inflationary pressure and rising price points. This explains the heightened retail value growth compared to retail volume growth. Volume sales w ... Read More
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Home Care in Ukraine
Home Care in Ukraine Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the population, resulting in red ... Read More
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Toilet Care in Slovenia
Toilet Care in Slovenia Toilet care is experiencing growth in value terms in Slovenia, spurred by factors such as inflation and heightened health and hygiene concerns among consumers. The emphasis on cleanliness and hygiene, particularly in the aftermath of the pandemic, has intensified, driving dem ... Read More
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Home Care in Lebanon
Home Care in Lebanon Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within the context of the deep and ... Read More
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Home Care in Taiwan
Home Care in Taiwan Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points. Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Polishes in Spain
Polishes in Spain Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving away from wood, leather and oth ... Read More
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Toilet Care in Israel
Toilet Care in Israel The average unit price of toilet care in Israel continued to increase in 2023. Players blamed the price increases on the rising cost of raw materials, gas and electricity. In the context of the broader increase in the cost of living, this has led to heightened consumer budget c ... Read More
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Polishes in New Zealand
Polishes in New Zealand In 2023, polishes experienced robust value sales growth, primarily influenced by inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of excise duty on petrol in Ju ... Read More
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Polishes in Azerbaijan
Polishes in Azerbaijan Polishes were the weakest performers in home care in 2023, registering a slight fall in constant value sales, and a large decline in volume sales. Increasingly, many types of polish are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners ... Read More
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Toilet Care in Peru
Toilet Care in Peru After relative stagnation during the review period sales of toilet care saw stronger growth in retail volume terms in 2023. With people returning to busier lifestyles there was a renewed demand for products which could help maintain good hygiene in the home in a convenient fashio ... Read More
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Bleach in Portugal
Bleach in Portugal Bleach saw continued volume decline in 2023, though an older, generally lower-income, consumer group remained loyal to the category, preventing a stronger decline. Bleach is increasingly seen as old-fashioned and potentially harmful to human health and the environment - thereby fa ... Read More
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Surface Care in Israel
Surface Care in Israel Like many home care categories in Israel, surface care witnessed another year of price increases by leading players such as Kimberly-Clark Israel Ltd, due to supply issues and the rising cost of materials and production, in addition to import taxes. While the impact was felt b ... Read More
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Bleach in Tunisia
Bleach in Tunisia In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of tr ... Read More
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Surface Care in Azerbaijan
Surface Care in Azerbaijan Surface care registered minimal volume growth in 2023. This was partly because with society fully opened up post pandemic and people out and about more, there was less cleaning. Bathroom cleaners registered the highest value growth. However, multi-purpose cleaners continue ... Read More
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Toilet Care in Estonia
Toilet Care in Estonia With inflation still high, toilet care registered a fall in constant value sales, as continuing rising costs hit profit margins. Toilet liquid/foams continued to account for most value and volume sales and also registered the highest growth. Toilet/liquid foams are one of the ... Read More
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Surface Care in Sweden
Surface Care in Sweden In response to a high inflationary environment and cost-of-living pressures, households are placing a paramount focus on price value in their surface care choices. Manufacturers are addressing this by employing attribute bundling in their product offerings. A notable example i ... Read More
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Toilet Care in Hungary
Toilet Care in Hungary Retail value sales were positive in 2023, recording double-digit growth aligned to rising price points. This led to retail volume declines for all areas besides toilet liquids/foam. Toilet liquids/foam remained the most popular product format for toilet care in 2023, with doub ... Read More
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Surface Care in Peru
Surface Care in Peru Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of different surfaces while also b ... Read More
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Bleach in Canada
Bleach in Canada In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the potential health effects of bleac ... Read More
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Polishes in Georgia
Polishes in Georgia Stable volume growth was registered by polishes, with the growth of modern retailing playing a key factor in its development. Georgians remain quite conservative and tend to purchase more generic home care products. Thus, polishes are not very popular in Georgia. Shoe polish rema ... Read More
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Toilet Care in Tunisia
Toilet Care in Tunisia Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC ... Read More
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Bleach in Latvia
Bleach in Latvia In 2023, while rising prices drove retail value sales, bleach recorded a retail volume decline. This decline can be attributed to consumers using home care detergents that feature disinfectant components with safer formulations. Consumers increasingly prioritise safety and environme ... Read More
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Polishes in Guatemala
Polishes in Guatemala Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these items are often priced out ... Read More
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Polishes in Tunisia
Polishes in Tunisia All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to register the highest growth in ret ... Read More
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