Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Home Care in Laos
Home Care in Laos Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer spending, especially among low- a ... Read More
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Surface Care in Slovenia
Surface Care in Slovenia Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels window/glass cleaners' growth, as ... Read More
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Bleach in Taiwan
Bleach in Taiwan While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to continuous moderate growth since 2020. H ... Read More
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Home Care in Slovenia
Home Care in Slovenia In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care products made from vegan or ... Read More
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Surface Care in Slovakia
Surface Care in Slovakia Sales in surface care are managing to see small positive volume sales, as well as value sales which are supported by the price hikes which are affecting home care overall. Overall, consumers are seeking affordable products which offer good price-to-value ratios, alongside mu ... Read More
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Home Care in Spain
Home Care in Spain Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. ... Read More
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Polishes in Uruguay
Polishes in Uruguay Polishes registered a steep volume fall in 2023, with all segments within polish registering a decline. Increasingly polishes are losing out to products within surface care such as multi-purpose cleaners, which are generally more affordable, as well as being effective and more co ... Read More
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Polishes in Slovenia
Polishes in Slovenia Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning surface care products, inste ... Read More
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Surface Care in Serbia
Surface Care in Serbia With price hikes resulting in strong retail value growth, volume sales were challenged in 2023, leading to a retail volume decline in surface. Serbians focused on affordability and necessities, leading many to switch to cheaper brands or migrate to private label, driving growt ... Read More
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Bleach in Serbia
Bleach in Serbia The bleach landscape in Serbia is small, with a few products available in retail, which is decreasing each year. Demand for bleach remained under pressure in Serbia in 2023 as consumers continued to abandon the category in favour of more sophisticated, gentler home care products. Th ... Read More
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Home Care in Uganda
Home Care in Uganda In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and urbanisation continued to boost s ... Read More
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Home Care in Uruguay
Home Care in Uruguay Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into Argentina. Although inflation has soar ... Read More
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Surface Care in Uruguay
Surface Care in Uruguay Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales. Euromonitor International's ... Read More
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Polishes in Slovakia
Polishes in Slovakia Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing interest in more exciting and m ... Read More
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Toilet Care in Uruguay
Toilet Care in Uruguay As with home care products in general, cross-border shopping led to a decline in volume sales of toilet care. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made toilet care products purchased in Argentina much cheaper than pro ... Read More
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Home Care in Cambodia
Home Care in Cambodia Home care saw strong growth in 2023, largely due to more stable inflation during this period. Sales slumped in 2022 as prices rocketed but as prices stabilised in 2023 demand returned. With lower inflation, households also had more disposable income available, allowing them to ... Read More
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Surface Care in Spain
Surface Care in Spain Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more conscious of the need to give ... Read More
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Toilet Care in Ukraine
Toilet Care in Ukraine In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even d ... Read More
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Home Care in Sri Lanka
Home Care in Sri Lanka A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products grew as a result of import r ... Read More
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Toilet Care in Uzbekistan
Toilet Care in Uzbekistan Even as quarantine measures lifted, the demand for toilet care products in Uzbekistan remained robust. Local consumers continued to prioritise home hygiene, maintaining regular toilet cleaning routines. Despite 2023's moderate growth in both market value and volume terms, t ... Read More
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Polishes in Serbia
Polishes in Serbia While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases of non-essential products, with ... Read More
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Bleach in Slovenia
Bleach in Slovenia The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and sustainability concerns. Despite the over ... Read More
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Bleach in Spain
Bleach in Spain Compared to other surface cleaning products, bleach has a lower unit price. Consequently, it was relatively unaffected by the reduction in consumer purchasing power in 2023, caused by the high cost of living, which forced many consumers to rationalise their expenditure. As such, blea ... Read More
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Bleach in Ukraine
Bleach in Ukraine Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer formulations than that of bleach. ... Read More
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Toilet Care in Slovakia
Toilet Care in Slovakia Toilet care is seeing flat volume sales, while value growth is supported by the price hikes which have affected categories across home care. While Bref (Henkel Slovensko spol sro) holds just under half of all brand shares in toilet care, followed by Domestos (Unilever Slovens ... Read More
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