Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Wipes in Malaysia
Wipes in Malaysia Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior positions) and enjoying active, out-of ... Read More
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Wipes in Sweden
Wipes in Sweden In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain disruptions, high freight costs and high ... Read More
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Nappies/Diapers/Pants in Saudi Arabia
Nappies/Diapers/Pants in Saudi Arabia Inflation has had an impact on nappies/diapers/pants in Saudi Arabia, leading to increased costs for manufacturers and retailers. This is because prices of raw materials and the costs of transportation and production factors have increased due to inflation, whic ... Read More
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Wipes in Slovakia
Wipes in Slovakia Sales of wipes in Slovakia continued to enjoy steady growth in retail volume terms, while current value growth benefited from rising prices. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support the volume demand for a range of cl ... Read More
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Nappies/Diapers/Pants in Sweden
Nappies/Diapers/Pants in Sweden Nappies/diapers/pants registered moderate growth in retail value sales in 2023. Broad increases in retail price points across nappies/diapers/pants were driven by cost inflation in the form of energy, material sourcing, labour, logistics and supply chain constraints. ... Read More
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Wipes in Israel
Wipes in Israel Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby wipes category. However, these price ... Read More
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Nappies/Diapers/Pants in Slovenia
Nappies/Diapers/Pants in Slovenia The nappies/diapers/pants product area experienced a decline in volume terms in Slovenia in 2023, attributed to factors such as declining birth rates and the increasing popularity of eco-friendly nappies designed for multiple uses. Modern consumers are delaying pare ... Read More
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Nappies/Diapers/Pants in Taiwan
Nappies/Diapers/Pants in Taiwan Nappies/diapers/pants in Taiwan registered another year of positive current value growth in 2023. However, this was mainly attributable to rising unit prices, rather than any real increase in demand. However, while overall volumes remained flat during the year, dispos ... Read More
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Nappies/Diapers/Pants in Thailand
Nappies/Diapers/Pants in Thailand Thailand’s declining birth rate negatively impacting the demand for nappies/diapers, which continued to report declining sales in retail volume terms in 2023. Consumers in Thailand are choosing to start a family later with more women focusing on their career ahead o ... Read More
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Wipes in Saudi Arabia
Wipes in Saudi Arabia Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19 pandemic lifestyles, an expan ... Read More
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Nappies/Diapers/Pants in Malaysia
Nappies/Diapers/Pants in Malaysia Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the pull-up style is ... Read More
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Nappies/Diapers/Pants in Kazakhstan
Nappies/Diapers/Pants in Kazakhstan While nappies/diapers/pants registered a double-digit increase in value sales in Kazakhstan in 2023, constant value sales fell. Continuing high inflation hit profitability and also saw consumers trading down, as purchasing power fell. As such, there was also a lar ... Read More
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Wipes in the Philippines
Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ... Read More
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Nappies/Diapers/Pants in the Philippines
Nappies/Diapers/Pants in the Philippines Retail sales of nappies/diapers/pants in the Philippines saw positive growth in current value terms in 2023, continuing the trend of the previous year. However, this was attributable to a large extent to inflationary pressures, as manufacturers, faced with sp ... Read More
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Nappies/Diapers/Pants in Peru
Nappies/Diapers/Pants in Peru In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume levels during 2023. ... Read More
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Nappies/Diapers/Pants in Romania
Nappies/Diapers/Pants in Romania The persistently high inflation rates in 2023 prompted Romanian consumers to adjust their purchasing behaviour, adopting a more cautious approach towards nappies/diapers/pants. With the economic landscape presenting challenges, consumers sought greater value for thei ... Read More
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Nappies/Diapers/Pants in Poland
Nappies/Diapers/Pants in Poland In 2023, nappies/diapers/pants in Poland recorded positive retail value sales, driven by rising price points. As such, despite these positive results, retail volume sales declined. The falling birth rate is negatively impacting sales opportunities in the nappies/diape ... Read More
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Wipes in Peru
Wipes in Peru In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has been an increase in lower-priced import ... Read More
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Wipes in Poland
Wipes in Poland In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the ease and convenience these product ... Read More
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Nappies/Diapers/Pants in North Macedonia
Nappies/Diapers/Pants in North Macedonia In 2023, nappies/diapers/pants in North Macedonia is under pressure from declining retail volume growth. The falling birth rate is directly influencing sales, as fewer babies are born in the country. The migration of younger adults is also an issue as they wi ... Read More
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Wipes in Norway
Wipes in Norway In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by heightened household health awareness and ... Read More
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Nappies/Diapers/Pants in Spain
Nappies/Diapers/Pants in Spain Sales of nappies/diapers/pants in Spain have been influenced by the country's low birth rate since 2017. Spain has reported one of the lowest birth rates in the European region, ranking below the European average and only above Italy. In fact, according to Spain’s Nati ... Read More
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Nappies/Diapers/Pants in Norway
Nappies/Diapers/Pants in Norway The year 2023 saw a notable trend of broad increases in retail price points for nappies, diapers, and pants in Norway. This surge was primarily driven by cost inflation across various aspects of production, including energy, material sourcing, labour, logistics, and s ... Read More
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Wipes in Spain
Wipes in Spain The challenges faced by the wipes category were similar to those affecting other tissue and hygiene products, with the inflation crisis causing a shift in consumer behaviour and priorities. The drop in demand for wipes was associated with the prevailing economic uncertainty in Spain a ... Read More
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Wipes in Romania
Wipes in Romania The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and energy prices have impacted both co ... Read More
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