Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Baby and Child-Specific Products in India
Baby and Child-Specific Products in India In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents had a much ... Read More
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Baby and Child-Specific Products in Germany
Baby and Child-Specific Products in Germany Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed the e ... Read More
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Baby and Child-Specific Products in Mexico
Baby and Child-Specific Products in Mexico Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in COVID-19 ... Read More
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Baby and Child-Specific Products in Cameroon
Baby and Child-Specific Products in Cameroon Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such as t ... Read More
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Baby and Child-Specific Products in Kenya
Baby and Child-Specific Products in Kenya Inflationary pressures and placing downwards pressure on baby and child-specific products. This is majorly owing to lower consumer spending powder, whereby consumers are seeking multifunctional products which can be used for babies and children as well as ot ... Read More
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Baby and Child-Specific Products in Austria
Baby and Child-Specific Products in Austria In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period. The de ... Read More
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Baby and Child-Specific Products in Australia
Baby and Child-Specific Products in Australia Australian parents remained interested in purchasing the best products they could afford for their children in 2022, including those with ingredients perceived as safe while also clinically efficacious. Australia has a high incidence of eczema compared t ... Read More
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Baby and Child-Specific Products in Hong Kong, China
Baby and Child-Specific Products in Hong Kong, China A significant surge in the penetration rate of Japanese baby and child-specific products was witnessed in 2022. This upward trend can be primarily attributed to the increasing availability of Japanese brands facilitated by the expansion of retail ... Read More
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Baby and Child-Specific Products in the US
Baby and Child-Specific Products in the US Baby and child-specific sun care recorded the most dynamic performance within baby and child-specific products in current value terms in 2022. Demand increased substantially as there is growing awareness among parents about the harmful impact of UV sun rays ... Read More
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Baby and Child-Specific Products in Pakistan
Baby and Child-Specific Products in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy ... Read More
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Baby and Child-Specific Products in Uzbekistan
Baby and Child-Specific Products in Uzbekistan Baby and child-specific products is a relatively stable category in Uzbekistan, due to demographic demand for essentials such as baby wipes and nappy (diaper) rash treatments. Whilst 2022 saw lower volume sales than typical of the review period (due to ... Read More
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Baby and Child-Specific Products in Slovenia
Baby and Child-Specific Products in Slovenia The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth rates. Con ... Read More
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Baby and Child-Specific Products in North Macedonia
Baby and Child-Specific Products in North Macedonia Due to inflation and economic uncertainties leading to rising unit prices, as well as increased production costs resulting from the Russian invasion of Ukraine, baby and child-specific products experienced robust double-digit growth in retail value ... Read More
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Baby and Child-Specific Products in Uruguay
Baby and Child-Specific Products in Uruguay In the face of disruptions to supply baby and child-specific faced a difficult year in 2022, with current value growth slowing and retail volume sales continuing to decline. Furthermore, the category faced unfair competition from the informal market as Uru ... Read More
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Baby and Child-Specific Products in Lithuania
Baby and Child-Specific Products in Lithuania In contrast to other areas with beauty and personal care, baby and child-specific products did not experience a negative impact during COVID-19, with parents continuing to invest in the products. Moving into 2022, the landscape recorded positive growth, ... Read More
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Baby and Child-Specific Products in Tunisia
Baby and Child-Specific Products in Tunisia Awareness is rising amongst Tunisian parents about children’s hygiene and toiletries thanks to the modernisation of society with parents seeking the best for their children despite the low purchasing power in the country. In 2022, the baby and child-specif ... Read More
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Baby and Child-Specific Products in Serbia
Baby and Child-Specific Products in Serbia In Serbia, brand loyalty is high in baby and child-specific products. Parents tend to stick to brands that are deemed suitable for their children, rather than switching to cheaper alternatives. However, price sensitivity remains a key driver of demand for p ... Read More
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Baby and Child-Specific Products in South Africa
Baby and Child-Specific Products in South Africa During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not wa ... Read More
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Baby and Child-Specific Products in Egypt
Baby and Child-Specific Products in Egypt Major multinational player, Johnson & Johnson, has a well-established presence in the Egyptian market, which it has built over many years. The brand has gained high levels of consumer trust, which is particularly important in the area of baby and child-speci ... Read More
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Baby and Child-Specific Products in Latvia
Baby and Child-Specific Products in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of baby and child-specific products in 202 ... Read More
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Baby and Child-Specific Products in the United Arab Emirates
Baby and Child-Specific Products in the United Arab Emirates Mumzworld, the fastest-growing online store for baby and child-specific products in the United Arab Emirates, is now offering an expanded luxury section and a price guarantee. Despite strong competition from Amazon, the success of the plat ... Read More
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Baby and Child-Specific Products in Kazakhstan
Baby and Child-Specific Products in Kazakhstan Official statistics showed an increase in the birth rate in 2020 and 2021, which has partly contributed to the robust performance in current value sales in recent years. Although in 2022, the birth-rate trend altered and recorded a year-on-year decline ... Read More
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Baby and Child-Specific Products in Romania
Baby and Child-Specific Products in Romania Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the needs of t ... Read More
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Baby and Child-Specific Products in Estonia
Baby and Child-Specific Products in Estonia Sales of baby and child-specific products record further growth in 2022 as normal trading and consumers’ usual routines resume with the lifting of pandemic restrictions and opening up of society. Baby wipes remained the largest product within the category ... Read More
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Baby and Child-Specific Products in Georgia
Baby and Child-Specific Products in Georgia Baby and child-specific products saw positive retail volume sales in 2022, mainly driven by baby and child-specific sun care. With COVID-19 restrictions lifted, Georgians spend more time outdoors, including near the sea. In addition, growing awareness abou ... Read More
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