Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Nappies/Diapers/Pants in Algeria
Nappies/Diapers/Pants in Algeria In 2023, nappies/diapers/pants in Algeria registered positive volume growth, supported by strong consumer awareness and convenience. However, in constant value terms, growth was muted by a slowing birth rate, which has also started to dampen volume sales. In order to ... Read More
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Nappies/Diapers/Pants in the Netherlands
Nappies/Diapers/Pants in the Netherlands Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was only a t ... Read More
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Nappies/Diapers/Pants in Lithuania
Nappies/Diapers/Pants in Lithuania In 2023, the nappies/diapers/pants category experienced a decline, mirroring the overall negative trend in demography. With the category reliant on a specific consumer base, the contraction in population size directly influenced the downturn in sales. This demograp ... Read More
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Wipes in South Korea
Wipes in South Korea In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in demand for wipes that align ... Read More
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Nappies/Diapers/Pants in South Korea
Nappies/Diapers/Pants in South Korea In the face of persistent declines in the birth rate, companies within nappies/diapers/pants in South Korea are confronted with unique challenges. To counteract these demographic hurdles, businesses are strategically leveraging the premiumisation trend, aiming to ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
Nappies/Diapers/Pants in the United Arab Emirates In 2023, one noteworthy trend observed within nappies/diapers/pants in the United Arab Emirates was the substantial growth of private label and smaller players under “others”, albeit from a low base. This surge directly contributed to major brands lo ... Read More
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Wipes in Croatia
Wipes in Croatia Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support demand for household wipe ... Read More
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Nappies/Diapers/Pants in France
Nappies/Diapers/Pants in France Volume falls in nappies/diapers/pants in France in 2023 were relatively gentle, with the category’s essential products leaving little room for substantial purchasing declines. The recorded decrease was mainly a result of France’s falling birth rate, and a continued pa ... Read More
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Wipes in France
Wipes in France Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more frequently than pre-pandemic, the use o ... Read More
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Wipes in Ecuador
Wipes in Ecuador In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of choices in terms of variety, qualit ... Read More
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Nappies/Diapers/Pants in Ecuador
Nappies/Diapers/Pants in Ecuador In 2023, Ecuador's nappies/diapers/pants landscape recorded a decline in retail value and volume sales. The ongoing decline in the birth rate impacted sales and diminished growth, especially in the newborn segment. In addition, the economic impact of rising prices an ... Read More
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Nappies/Diapers/Pants in Estonia
Nappies/Diapers/Pants in Estonia Nappies/diapers/pants experienced a decline in volume sales in 2023, primarily attributed to the decreasing birth rate in the country. With fewer births, there is reduced demand for baby care products, including nappies, diapers, and pants. Economic factors, social t ... Read More
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Nappies/Diapers/Pants in Bulgaria
Nappies/Diapers/Pants in Bulgaria Retail volume sales of nappies/diapers/paints in Bulgaria continued to fall in 2023, in line with the ongoing decline in the country’s birth rate which is reducing the overall consumer base. Indeed, the very low numbers of babies being born Bulgaria remains at the f ... Read More
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Nappies/Diapers/Pants in Croatia
Nappies/Diapers/Pants in Croatia In line with rising price points, nappies/diapers/pants in Croatia recorded positive double-digit current retail value growth in 2023. Value sales also benefited from wealthier consumers increasingly demanding eco-friendly and higher-quality products, with some paren ... Read More
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Wipes in Bulgaria
Wipes in Bulgaria Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As peop ... Read More
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Wipes in Estonia
Wipes in Estonia In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as the fastest-growing category within ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Nappies/Diapers/Pants in Hong Kong, China With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand for napp ... Read More
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Wipes in Hong Kong, China
Wipes in Hong Kong, China Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among travellers, due to their convenie ... Read More
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Wipes in Colombia
Wipes in Colombia In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period, as the convenience it provided ch ... Read More
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Nappies/Diapers/Pants in Colombia
Nappies/Diapers/Pants in Colombia In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers migrate between b ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/Diapers/Pants in Singapore Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and acceptance of for ... Read More
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Wipes in the US
Wipes in the US Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a q ... Read More
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Nappies/Diapers/Pants in the US
Nappies/Diapers/Pants in the US Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding consumer needs is t ... Read More
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Wipes in Singapore
Wipes in Singapore Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong premiumisation across its categor ... Read More
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Baby and Child-Specific Products in Brazil
Baby and Child-Specific Products in Brazil In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was primarily driv ... Read More
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