Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Nappies/Diapers/Pants in Norway
Value sales of nappies/diapers/pants decreased in 2024, as households actively sought value by bulk purchasing during discount and promotional price campaigns. Consumers also increasingly traded down to lower-priced alternatives, including private label options, and shifted their shopping to discoun ... Read More
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Wipes in New Zealand
Value sales of wipes in New Zealand experienced positive growth in 2024, although at a slower rate compared to the previous two years. This moderation in growth can be attributed to easing inflationary pressures that had driven unit price increases during 2022 and 2023. Alongside the softening of un ... Read More
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Wipes in Ireland
Wipes in Ireland registered decline in value terms over 2024, with sales driven mainly by higher prices, despite the falling inflation rate. Competition from private label affected premium wipes, while eco-friendly options like biodegradable and plastic-free wipes gained popularity. New regulations ... Read More
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Nappies/Diapers/Pants in Ireland
In 2024, Ireland's nappies/diapers/pants category faced a tough year. Declining birth rates and higher retail prices led to a decline in retail volume sales. Inflationary pressures hit baby essentials hard, urging parents to switch to bulk buys or cheaper private label. Retailers reacted with more p ... Read More
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Nappies/Diapers/Pants in New Zealand
Value sales for nappies/diapers/pants saw positive growth in 2024, with volume sales also recording an uplift. However, as the cost of living continued to rise in New Zealand, price sensitivity became a significant factor in purchasing decisions during 2024. Families, particularly those with multipl ... Read More
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Wipes in Norway
Value sales of wipes increased in 2024, supported by an ongoing household preference for convenient, quick, and easy-to-use solutions. Both home care and personal wipes continue to be valued for their ability to reduce effort and minimise the time associated with cleaning and hygiene routines. The g ... Read More
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Nappies/Diapers/Pants in Romania
Value sales of nappies/diapers/pants in Romania recorded a positive increase in 2024, although the category experienced a polarising evolution. In 2023, unit prices saw a sharp rise due to inflation and the waterbed effect caused by price capping on essential products. Although inflation slowed in 2 ... Read More
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Nappies/Diapers/Pants in Costa Rica
Despite the declining birth rate in Costa Rica, volume sales of nappies/diapers/pants continued to increase in 2024, with the category gaining penetration amongst lower socioeconomic groups. With the easing of inflation and a more competitive market environment, prices declined during the year. This ... Read More
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Nappies/Diapers/Pants in Argentina
In 2024, while retail value sales of nappies/diapers/pants in Argentina grew significantly, the volume of sales declined at a substantial rate, exceeding the drop seen in the previous two years. This decline, due to the falling birth rate in Argentina, was further exacerbated by the economic crisis ... Read More
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Wipes in Argentina
In 2024, retail value sales of wipes in Argentina saw an increase, whereas retail volume sales across all wipe categories experienced a sharp decline. This drop in volume sales was closely linked to the significant decrease in consumers' disposable income during the period, limited consumer awarenes ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan is seeing further moderate volume growth in 2024, driven by the lifting of pandemic restrictions and consumers leading more active lifestyle and travelling more frequently. Prices have remained stable or even declined, further supporting category demand in the year. Wipes is a fa ... Read More
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Wipes in Greece
In 2024, manufacturers expanded their stock-keeping unit (SKU) portfolios to cater to different consumer needs. While smaller pack sizes remain available for those seeking a lower out-of-pocket expense, trends in wipes favour larger pack sizes that offer better value for money in terms of price per ... Read More
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Wipes in Egypt
The market for wipes in Egypt experienced strong growth in current value terms in 2024. However, this increase was driven primarily by rising prices rather than a genuine rise in demand. Amid economic challenges and tighter household budgets, many consumers viewed wipes as non-essential and depriori ... Read More
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Nappies/Diapers/Pants in the Czech Republic
Retail value sales of nappies/diapers/pants fell slightly in the Czech Republic in 2024. According to the Czech Statistical Office, the development of the nappies/diapers/pants category is being negatively affected by a continuous drop in the birth rate. In 2024, the number of births decreased by 1% ... Read More
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Nappies/Diapers/Pants in Peru
Nappies/diapers/pants in Peru witnessed steady value and volume growth over 2024 due to the essential needs of Peruvian families. Volume sales continue to grow despite the downward trend in having children. According to the National Center for Strategic Planning (Ceplan), the fertility rate in Peru ... Read More
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Wipes in Peru
Wipes in Peru witnessed a rebound in value sales over 2024, driven mainly by the solid performance of baby wipes. Baby wipes clearly stands out as the most important option on the market, with households using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/dia ... Read More
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Nappies/Diapers/Pants in Canada
Value sales of nappies/diapers/pants marginally increased in 2024, reflecting a market stabilisation following inflationary peaks in previous years. The overall category saw limited volume growth as inflation eased in 2024, reducing pressure on disposable income. However, a marginal decline in live ... Read More
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Wipes in the Czech Republic
Wipes saw values sales rise slightly in current terms in the Czech Republic in 2024. General purpose wipes declined in both volume and value terms, as consumers consider these products to be non-essential. Despite inflationary pressure cooling off, consumers remained price sensitive as they looked t ... Read More
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Nappies/Diapers/Pants in Azerbaijan
Despite the decline in Azerbaijan’s birth rate, the nappies/diapers/pants category is growing at a moderate pace in both value and volume terms in 2024. Demand in the year has been driven by deep discounts and promotional campaigns carried out by manufacturers. In addition, parents are increasingly ... Read More
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Nappies/Diapers/Pants in Bolivia
Current value sales of nappies/diapers/pants rose sharply in 2024, due to an increase in prices of all products. The scarcity of dollars in the economy and subsequent increase in bank fees ramped up costs for players in nappies, which ultimately fuelled higher prices. Most brands are imported for sa ... Read More
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Nappies/Diapers/Pants in Greece
In 2024, value sales of nappies/diapers/pants increased marginally, with price reductions slowing down the rate of growth compared to previous years. This was largely due to the government’s price regulation scheme, introduced in March 2024, which required companies to lower prices on essential item ... Read More
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Nappies/Diapers/Pants in Saudi Arabia
Nappies/diapers/pants in Saudia Arabia saw increased current value sales in 2024, while volume sales registered a slight decline. Inflationary pressures have pushed up the retail prices of nappies/diapers/pants, as manufacturers pass on higher costs of raw materials, production and logistics to cons ... Read More
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Wipes in Saudi Arabia
Overall sales of wipes in Saudi Arabia continued to grow in 2024 as urbanisation and changing lifestyles drive a preference for quick and efficient cleaning solutions. The heightened emphasis on health and hygiene since the COVID-19 pandemic has further encouraged consumers to seek out products that ... Read More
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Nappies/Diapers/Pants in Dominican Republic
There was a moderate increase in current value sales in nappies/diapers/pants in the Dominican Republic in 2024. However, after several years of inflation, consumers were much more open to buying lower-priced offerings, though also trying to ensure quality in terms of levels of absorption and skin s ... Read More
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Wipes in Costa Rica
Value sales of wipes in Costa Rica declined in 2024, driven by the adjustment of prices following the stabilisation of raw material prices after the height of the pandemic and previous high inflation rates. Companies were able to lower their product prices, making them more accessible to consumers. ... Read More
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