Category: Children's HBC
Children's HBC market research reports by Euromonitor International
-
Nappies/Diapers/Pants in the United Kingdom
Nappies/Diapers/Pants in the United Kingdom Nappies/diapers/pants in the UK experienced positive retail volume growth in 2023 across the category. These products are deemed essential, ensuring stable demand, despite prices soaring. However, with birth rates in the UK gradually falling, growth across ... Read More
-
Wipes in the United Kingdom
Wipes in the United Kingdom Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the mai ... Read More
-
Wipes in Vietnam
Wipes in Vietnam As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young people in particular using wipes whe ... Read More
-
Wipes in Uzbekistan
Wipes in Uzbekistan Sales in wipes were supported by ubiquitous baseline demand in 2023. Indeed, the usage of wipes has become an integral component of the daily routine for Uzbekistani consumers, in a trend which gained momentum during the pandemic, and which continues to exhibit consistent growth. ... Read More
-
Nappies/Diapers/Pants in Vietnam
Nappies/Diapers/Pants in Vietnam Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased emphasis on elevated hyg ... Read More
-
Nappies/Diapers/Pants in Tunisia
Nappies/Diapers/Pants in Tunisia Nappies/diapers/pants in Tunisia registered modest constant value growth and only muted volumed growth in 2023, despite continuing population growth. High inflation dampened volume sales and many consumers opted for reusable home-made cloth nappies instead, as they l ... Read More
-
Wipes in Uruguay
Wipes in Uruguay Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry format. As a result, they were one of ... Read More
-
Nappies/Diapers/Pants in Uzbekistan
Nappies/Diapers/Pants in Uzbekistan Sales in nappies/diapers/pants in Uzbekistan continued to be supported by demographic factors in 2023, with healthy birth rates noted. As seen in menstrual care, nappies/diapers/pants is also on an upwards trajectory in the country, as consumer education and the r ... Read More
-
Wipes in Ukraine
Wipes in Ukraine Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging market. The surge in popularity ca ... Read More
-
Nappies/Diapers/Pants in Ukraine
Nappies/Diapers/Pants in Ukraine The decline in the nappies/diapers/pants category in Ukraine in 2023 can be attributed to the dual impact of a declining birth rate and children leaving the country due to the ongoing war. The diminishing number of births directly contributed to reduced demand for ba ... Read More
-
Nappies/Diapers/Pants in Uruguay
Nappies/Diapers/Pants in Uruguay Retail volume of sales of nappies/diapers/pants in Uruguay fell considerably in 2023, due to the ongoing decline in the country’s birth rate. In addition, small-scale smuggling from Argentina also impacted local retailers’ sales, although the impact was far less seve ... Read More
-
Wipes in Serbia
Wipes in Serbia Demand for wipes in Serbia has been supported by elevated hygiene standards since the COVID-19 pandemic. Though wipes registered double-digit current value growth in 2023, constant value sales were flat. Prices have been rising due to the soaring costs of raw materials, logistics and ... Read More
-
Wipes in Kazakhstan
Wipes in Kazakhstan There was a significant fall in constant value sales in wipes in Kazakhstan in 2023. High inflation continue to impact profitability and also dampened volume sales. Only personal wipes registered any significant value sales and this was mainly baby wipes, followed by general purp ... Read More
-
Nappies/Diapers/Pants in Israel
Nappies/Diapers/Pants in Israel Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that are approved by t ... Read More
-
Wipes in Thailand
Wipes in Thailand Wipes experienced a notable upswing in demand in 2023 driven by the versatility of these products, particularly in the context of their convenience for use while on the move but also at home. This increase in demand is reflective of evolving consumer lifestyles and preferences that ... Read More
-
Nappies/Diapers/Pants in Slovakia
Nappies/Diapers/Pants in Slovakia Demand for nappies/diapers/pants in Slovakia was negatively affected by rising prices and lower birth rates in the country, which resulted in retail volume decline in 2023. Some consumers chose to make products last longer and made fewer purchases to economise. Howe ... Read More
-
Wipes in Portugal
Wipes in Portugal In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and abandonment of cleaning routines comp ... Read More
-
Wipes in Turkey
Wipes in Turkey Despite challenging economic conditions in 2023, the sales volume of personal wipes in Turkey experienced a modest increase. This growth can be attributed to the availability of a wider range of specialised wipes catering to specific needs and preferences of consumers. For instance, ... Read More
-
Nappies/Diapers/Pants in Serbia
Nappies/Diapers/Pants in Serbia Nappies/diapers/pants in Serbia faces challenges from demographic and economic factors. The birth rate in Serbia continued to slow in 2023, reaching 0.5%, according to official national statistics, which was on a par with 2022 levels. The government has policies in pl ... Read More
-
Nappies/Diapers/Pants in Cameroon
Nappies/Diapers/Pants in Cameroon Whilst price increases for the main diapers/nappies brands in Cameroon, Softcare, Moby Bébé, Baby Sita and Joylinks, slowed in 2023, ongoing inflation and declining disposable incomes have driven a shift to single nappies, which are available in neighbourhood stores ... Read More
-
Wipes in Cameroon
Wipes in Cameroon Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has furthe ... Read More
-
Nappies/Diapers/Pants in Portugal
Nappies/Diapers/Pants in Portugal In 2023, nappies/diapers/pants saw positive retail value and volume growth, having recovered from a decline across the review period. While the birth rate dipped in 2021, the number of newborns was positive throughout 2022 and 2023, driving sales in the category. Ma ... Read More
-
Wipes in Taiwan
Wipes in Taiwan Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth during the year. Sales were boosted ... Read More
-
Nappies/Diapers/Pants in Turkey
Nappies/Diapers/Pants in Turkey The year 2023 marked a challenging period for the nappies/diapers/pants product area in Turkey, as it witnessed a negative volume growth driven by the prevailing economic downturn. This decline was primarily attributed to the adverse impact of reduced disposable incom ... Read More
-
Nappies/Diapers/Pants in Pakistan
Nappies/Diapers/Pants in Pakistan Nappies/diapers/pants performed strongly in Pakistan in 2023, registering both healthy constant value and volume growth. Continuing population growth contributed to the increased demand. Also, with more women working outside the home and needing convenience, this al ... Read More
Research Assistance
