Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Nappies/Diapers/Pants in Lithuania
Nappies/Diapers/Pants in Lithuania In 2023, the nappies/diapers/pants category experienced a decline, mirroring the overall negative trend in demography. With the category reliant on a specific consumer base, the contraction in population size directly influenced the downturn in sales. This demograp ... Read More
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Wipes in South Korea
Wipes in South Korea In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in demand for wipes that align ... Read More
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Nappies/Diapers/Pants in South Korea
Nappies/Diapers/Pants in South Korea In the face of persistent declines in the birth rate, companies within nappies/diapers/pants in South Korea are confronted with unique challenges. To counteract these demographic hurdles, businesses are strategically leveraging the premiumisation trend, aiming to ... Read More
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Nappies/Diapers/Pants in Egypt
Nappies/Diapers/Pants in Egypt Despite the notable impact of high pricing on the overall demand for nappies/diapers/pants in Egypt, positive sales volume persisted during 2023. The sales volume of nappies/diapers/pants witnessed a modest decline, primarily driven by a sharp downturn in junior diaper ... Read More
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Nappies/Diapers/Pants in Dominican Republic
Nappies/Diapers/Pants in Dominican Republic In 2023, nappies/diapers/pants in the Dominican Republic recorded double-digit retail value growth, while retail volume was low level, challenged by rising price points. Over the review period, the nappies/diapers/pants industry faced growing challenges, i ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
Nappies/Diapers/Pants in the United Arab Emirates In 2023, one noteworthy trend observed within nappies/diapers/pants in the United Arab Emirates was the substantial growth of private label and smaller players under “others”, albeit from a low base. This surge directly contributed to major brands lo ... Read More
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Wipes in Croatia
Wipes in Croatia Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support demand for household wipe ... Read More
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Nappies/Diapers/Pants in Denmark
Nappies/Diapers/Pants in Denmark Nappies/diapers/pants in Denmark was affected by significant retail price point increases, driven by higher input costs (energy, material sourcing, labour, logistics, supply chain constraints). This supported retail value over volume growth in 2023. All types of napp ... Read More
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Nappies/Diapers/Pants in Georgia
Nappies/Diapers/Pants in Georgia The sales of nappies, diapers, and pants in Georgia are strongly influenced by birth rates. Over the review period, there was a significant decrease in the birth rate in the country, and this trend continued into 2023. Consequently, while the volume sales of diapers ... Read More
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Nappies/Diapers/Pants in France
Nappies/Diapers/Pants in France Volume falls in nappies/diapers/pants in France in 2023 were relatively gentle, with the category’s essential products leaving little room for substantial purchasing declines. The recorded decrease was mainly a result of France’s falling birth rate, and a continued pa ... Read More
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Wipes in France
Wipes in France Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more frequently than pre-pandemic, the use o ... Read More
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Wipes in Georgia
Wipes in Georgia In 2023, wipes in Georgia are witnessing a resurgence in volume sales growth following a decline over the review period amidst the COVID-19 pandemic. Notably, brand loyalty remains low as consumers prioritise affordability over brand recognition. Large package sizes, particularly th ... Read More
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Wipes in Dominican Republic
Wipes in Dominican Republic In 2023, wipes in the Dominican Republic recorded positive retail value growth, benefiting from products that have versatile and multifunctional uses. For example, consumers increasingly use baby wipes not only to clean babies' skin but for other purposes, such as adult f ... Read More
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Wipes in Ecuador
Wipes in Ecuador In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of choices in terms of variety, qualit ... Read More
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Wipes in Denmark
Wipes in Denmark Consistent with the observations across tissue and hygiene, wipes in Denmark saw pronounced increases in retail price points, which impacted category performance. Higher prices for wipes were driven by cost inflation, covering factors like energy, material sourcing, labour, logistic ... Read More
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Nappies/Diapers/Pants in Ecuador
Nappies/Diapers/Pants in Ecuador In 2023, Ecuador's nappies/diapers/pants landscape recorded a decline in retail value and volume sales. The ongoing decline in the birth rate impacted sales and diminished growth, especially in the newborn segment. In addition, the economic impact of rising prices an ... Read More
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Nappies/Diapers/Pants in Costa Rica
Nappies/Diapers/Pants in Costa Rica Nappies/diapers/pants recorded positive retail value growth in 2023 in Costa Rica. Despite rising prices, brand loyalty is generally strong in nappies/diapers/pants, where Huggies and Pampers are the leading choices, and consumers are generally reluctant to switch ... Read More
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Nappies/Diapers/Pants in Bolivia
Nappies/Diapers/Pants in Bolivia A noticeable trend shaping nappies/diapers/pants in Bolivia since 2023 is the increased demand for larger sizes, particularly XXXG sizes. This surge is attributed to children using diapers for more extended periods, driven by factors such as busy mothers, extended da ... Read More
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Nappies/Diapers/Pants in Estonia
Nappies/Diapers/Pants in Estonia Nappies/diapers/pants experienced a decline in volume sales in 2023, primarily attributed to the decreasing birth rate in the country. With fewer births, there is reduced demand for baby care products, including nappies, diapers, and pants. Economic factors, social t ... Read More
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Nappies/Diapers/Pants in Bulgaria
Nappies/Diapers/Pants in Bulgaria Retail volume sales of nappies/diapers/paints in Bulgaria continued to fall in 2023, in line with the ongoing decline in the country’s birth rate which is reducing the overall consumer base. Indeed, the very low numbers of babies being born Bulgaria remains at the f ... Read More
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Wipes in Costa Rica
Wipes in Costa Rica Baby wipes continued to record positive retail value growth in Costa Rica in 2023. These products benefit from having a versatile nature, being widely employed for various non-baby related uses. Brands like Scott, for instance, have introduced wipes made from natural fibres witho ... Read More
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Nappies/Diapers/Pants in Croatia
Nappies/Diapers/Pants in Croatia In line with rising price points, nappies/diapers/pants in Croatia recorded positive double-digit current retail value growth in 2023. Value sales also benefited from wealthier consumers increasingly demanding eco-friendly and higher-quality products, with some paren ... Read More
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Wipes in Bulgaria
Wipes in Bulgaria Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As peop ... Read More
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Wipes in Egypt
Wipes in Egypt Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic challenges and budget constraints. The s ... Read More
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Wipes in Estonia
Wipes in Estonia In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as the fastest-growing category within ... Read More
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