Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Wipes in the Czech Republic
Wipes in the Czech Republic Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the convenience of these products ... Read More
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Nappies/Diapers/Pants in the Czech Republic
Nappies/Diapers/Pants in the Czech Republic Nappies/diapers/pants continue to be negatively impacted by declining birth rates in the Czech Republic in 2023 which led to a decline in volume sales. Disposable pants, however, benefitted from having a natural composition and low environmental impact com ... Read More
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Wipes in Bolivia
Wipes in Bolivia In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has taken centre stage, particularly in ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Nappies/Diapers/Pants in Hong Kong, China With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand for napp ... Read More
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Wipes in Hong Kong, China
Wipes in Hong Kong, China Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among travellers, due to their convenie ... Read More
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Wipes in Belgium
Wipes in Belgium In 2023, wipes in Belgium faced a decline driven by economic uncertainty, as high inflation deterred consumers who viewed wipes as a discretionary purchase. However, amidst this downturn, eco-friendly wipes, particularly moist toilet paper, witnessed modest growth. Water-based wipes ... Read More
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Wipes in Indonesia
Wipes in Indonesia Wipes in Indonesia saw an increase in current value sales in 2023, sustaining the positive growth trajectory that has been observed throughout the review period. The COVID-19 pandemic, despite its many challenges, brought about a significant and lasting increase in hygiene awarene ... Read More
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Nappies/Diapers/Pants in Belgium
Nappies/Diapers/Pants in Belgium Nappies/diapers/pants, as a product area, encountered challenges in 2023, marked by high inflation and diminishing volume sales attributed to a declining birth rate in Belgium. Concurrently, private labels and discounters have been gaining market share, indicative of ... Read More
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Wipes in Argentina
Wipes in Argentina Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth rate. As births decrease, so d ... Read More
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Nappies/Diapers/Pants in Argentina
Nappies/Diapers/Pants in Argentina Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per family, contribut ... Read More
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Nappies/Diapers/Pants in Indonesia
Nappies/Diapers/Pants in Indonesia Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the rise and local par ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan Wipes in Azerbaijan was seeing moderate sales in 2023, with shrinkflation trends noted as players aim to protect their margins against cost hikes. In this way, players are able to avoid steep price increases and, instead, keep prices the same whilst lowering the units or volume l ... Read More
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Nappies/Diapers/Pants in Azerbaijan
Nappies/Diapers/Pants in Azerbaijan Nappies/diapers/pants in Azerbaijan continued to be somewhat affected by inflationary pressures in 2023, despite the growth rates of inflation slowing down. Notably, manufacturers of diapers have seen hikes in the costs of raw materials (Azerbaijan is heavily depe ... Read More
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Nappies/Diapers/Pants in Bosnia and Herzegovina
Nappies/Diapers/Pants in Bosnia and Herzegovina Nappies/diapers/pants in Bosnia and Herzegovina is one of hardest hit categories in tissue and hygiene as it is heavily impacted by the country’s declining population, thus creating a smaller potential consumer base. Low birth rates continue to hamper ... Read More
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Wipes in Canada
Wipes in Canada In 2023, baby wipes in Canada emerged as a resilient category within personal wipes, experiencing robust growth driven by multiple factors. Heightened awareness of hygiene, coupled with increased product accessibility and versatility, contributed to the area's expansion. Consumers in ... Read More
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Wipes in Colombia
Wipes in Colombia In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period, as the convenience it provided ch ... Read More
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Nappies/Diapers/Pants in Canada
Nappies/Diapers/Pants in Canada Canada experienced significant inflation in 2022, impacting consumer purchasing power and leading to reduced spending, particularly on essential items like nappies/diapers/pants. However, 2023 saw a marginal increase in volume consumption as inflationary pressures eas ... Read More
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Nappies/Diapers/Pants in Colombia
Nappies/Diapers/Pants in Colombia In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers migrate between b ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/Diapers/Pants in Singapore Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and acceptance of for ... Read More
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Wipes in the US
Wipes in the US Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a q ... Read More
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Nappies/Diapers/Pants in the US
Nappies/Diapers/Pants in the US Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding consumer needs is t ... Read More
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Wipes in Singapore
Wipes in Singapore Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong premiumisation across its categor ... Read More
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Wipes in China
Wipes in China In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that ... Read More
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Nappies/Diapers/Pants in China
Nappies/Diapers/Pants in China Negatively influenced by pandemic and corresponding lockdowns in 2022, many couples were postponing their pregnancy plans due to wellness concerns and tight budgets. Meanwhile, despite the lifting of pandemic-related restrictions at the beginning of 2023, the recovery ... Read More
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Baby and Child-Specific Products in Brazil
Baby and Child-Specific Products in Brazil In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was primarily driv ... Read More
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