Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Nappies/Diapers/Pants in Germany
Nappies/Diapers/Pants in Germany Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices across all categorie ... Read More
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Nappies/Diapers/Pants in South Africa
Nappies/Diapers/Pants in South Africa In a price-sensitive market, and given the recent inflationary pressures, private label witnessed consistent growth in nappies/diapers/pants in South Africa as consumers looked to cheaper alternatives in 2023. Although many parents are considerably brand loyal w ... Read More
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Wipes in South Africa
Wipes in South Africa High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned to cost-reducing opportunit ... Read More
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Nappies/Diapers/Pants in the United Kingdom
Nappies/Diapers/Pants in the United Kingdom Nappies/diapers/pants in the UK experienced positive retail volume growth in 2023 across the category. These products are deemed essential, ensuring stable demand, despite prices soaring. However, with birth rates in the UK gradually falling, growth across ... Read More
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Wipes in the United Kingdom
Wipes in the United Kingdom Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the mai ... Read More
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Wipes in Vietnam
Wipes in Vietnam As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young people in particular using wipes whe ... Read More
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Nappies/Diapers/Pants in Vietnam
Nappies/Diapers/Pants in Vietnam Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased emphasis on elevated hyg ... Read More
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Nappies/Diapers/Pants in Tunisia
Nappies/Diapers/Pants in Tunisia Nappies/diapers/pants in Tunisia registered modest constant value growth and only muted volumed growth in 2023, despite continuing population growth. High inflation dampened volume sales and many consumers opted for reusable home-made cloth nappies instead, as they l ... Read More
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Nappies/Diapers/Pants in Israel
Nappies/Diapers/Pants in Israel Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that are approved by t ... Read More
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Wipes in Malaysia
Wipes in Malaysia Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior positions) and enjoying active, out-of ... Read More
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Wipes in Israel
Wipes in Israel Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby wipes category. However, these price ... Read More
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Nappies/Diapers/Pants in Slovenia
Nappies/Diapers/Pants in Slovenia The nappies/diapers/pants product area experienced a decline in volume terms in Slovenia in 2023, attributed to factors such as declining birth rates and the increasing popularity of eco-friendly nappies designed for multiple uses. Modern consumers are delaying pare ... Read More
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Nappies/Diapers/Pants in Malaysia
Nappies/Diapers/Pants in Malaysia Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the pull-up style is ... Read More
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Wipes in the Philippines
Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ... Read More
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Nappies/Diapers/Pants in the Philippines
Nappies/Diapers/Pants in the Philippines Retail sales of nappies/diapers/pants in the Philippines saw positive growth in current value terms in 2023, continuing the trend of the previous year. However, this was attributable to a large extent to inflationary pressures, as manufacturers, faced with sp ... Read More
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Nappies/Diapers/Pants in North Macedonia
Nappies/Diapers/Pants in North Macedonia In 2023, nappies/diapers/pants in North Macedonia is under pressure from declining retail volume growth. The falling birth rate is directly influencing sales, as fewer babies are born in the country. The migration of younger adults is also an issue as they wi ... Read More
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Nappies/Diapers/Pants in Chile
Nappies/Diapers/Pants in Chile Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics of the country's bir ... Read More
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Wipes in Chile
Wipes in Chile Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in Chile at the end of the review per ... Read More
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Wipes in Italy
Wipes in Italy Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable through the expansion of retailers ... Read More
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Wipes in Latvia
Wipes in Latvia Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer behaviour and market dynamics. The ... Read More
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Wipes in Algeria
Wipes in Algeria In 2023, demand for wipes in Algeria remained healthy, especially as prices were kept at a reasonable level despite soaring inflation in the country due to the ongoing economic downturn. The category also benefited from not yet being mature and fully saturated, as well as the rising ... Read More
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Nappies/Diapers/Pants in Italy
Nappies/Diapers/Pants in Italy Value growth in nappies/diapers/pants maintained its performance in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. That said, consumers in Italy remain resistant to lowering the quality of the nappies/diapers they buy for their bab ... Read More
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Nappies/Diapers/Pants in Kenya
Nappies/Diapers/Pants in Kenya Rising inflation has forced consumers to switch to cheaper nappies/diaper/pants products in Kenya. On account of this, manufacturers have ramped up efforts to launch more affordable products, with a key focus on targeting young suburban mothers who are financially chal ... Read More
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Nappies/Diapers/Pants in Latvia
Nappies/Diapers/Pants in Latvia Nappies/diapers/pants in Latvia witnessed a notable decrease in volume sales in 2023, primarily attributed to the diminishing birth rate in the country. Economic factors, evolving social trends, and changing demographics collectively contributed to the decline in the ... Read More
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Wipes in Lithuania
Wipes in Lithuania The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, ... Read More
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