Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Pakistan Baby and Child-Specific Products
Pakistan Baby and Child-Specific Products The demand for baby toiletries, encompassing shampoos, soaps, and lotions, experienced a notable surge in both retail volume and value sales in Pakistan in 2023. This growth trajectory was propelled by an augmented consumer consciousness regarding infant hyg ... Read More
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Slovenia Baby and Child-Specific Products
Slovenia Baby and Child-Specific Products Falling birth rates continued to hamper baby and child-specific products in Slovenia where young families are postponing having children. Women are increasingly focusing on their careers instead of having children, with the weaker economy also encouraging co ... Read More
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North Macedonia Baby and Child-Specific Products
North Macedonia Baby and Child-Specific Products High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products re ... Read More
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Indonesia Baby and Child-Specific Products
Indonesia Baby and Child-Specific Products Despite a declining birth rate, baby and child-specific products in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. This stemmed partly from improved economic conditions, which translated into a greate ... Read More
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Malaysia Baby and Child-Specific Products
Malaysia Baby and Child-Specific Products Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of brands that a ... Read More
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Serbia Baby and Child-Specific Products
Serbia Baby and Child-Specific Products In Serbia, baby and child-specific products witnessed a steadfast allegiance among consumers in 2023, underpinned by a robust brand loyalty ethos. Rather than flitting between various brands or succumbing to the allure of cheaper alternatives, parents exhibite ... Read More
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Egypt Baby and Child-Specific Products
Egypt Baby and Child-Specific Products Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their spending. Growt ... Read More
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Georgia Baby and Child-Specific Products
Georgia Baby and Child-Specific Products Baby and child-specific products in Georgia registered healthy volume growth in 2023, as well as positive constant value growth. Baby wipes continues to account for most value sales and also registered the highest value growth. Another strong performer was su ... Read More
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Latvia Baby and Child-Specific Products
Latvia Baby and Child-Specific Products In Latvia, baby and child-specific products is a relatively small category in beauty and personal care. In 2023, retail volume sales declined due to further cutbacks together with the pressure of lower birth rates. Whilst lower inflation provided some respite ... Read More
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Denmark Baby and Child-Specific Products
Denmark Baby and Child-Specific Products Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the pandemic. Whil ... Read More
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Estonia Baby and Child-Specific Products
Estonia Baby and Child-Specific Products In 2023, baby and child-specific products recorded double-digit retail value growth. However, much of this was driven by inflation. Price hikes continued to add pressure to consumption patterns, with retail volume growth struggling in areas including nappy (d ... Read More
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Kazakhstan Baby and Child-Specific Products
Kazakhstan Baby and Child-Specific Products Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness among ... Read More
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Costa Rica Baby and Child-Specific Products
Costa Rica Baby and Child-Specific Products During the initial years of the pandemic and for a period after associated restrictions were lifted, retail shelves in Costa Rica were somewhat lacking in variety when it came to baby and child-specific products, in that most stores only carried a limited ... Read More
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Ecuador Baby and Child-Specific Products
Ecuador Baby and Child-Specific Products 2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the category, boost ... Read More
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Lithuania Baby and Child-Specific Products
Lithuania Baby and Child-Specific Products Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to expendit ... Read More
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Baby and Child-Specific Products in Ukraine
Baby and Child-Specific Products in Ukraine In 2023, the baby and child-specific products category was recording positive growth after the steep decline seen a year earlier. However, the recovery in 2023 was not as strong as in other areas of the beauty and personal care market due to a declining bi ... Read More
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Beauty and Personal Care in Ukraine
Beauty and Personal Care in Ukraine In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive trend, beauty and ... Read More
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Nappies/Diapers/Pants in Brazil
Nappies/Diapers/Pants in Brazil Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours. The latest census ... Read More
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Wipes in Brazil
Wipes in Brazil Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a heightened sense of awareness regarding ... Read More
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Baby and Child-Specific Products in Guatemala
Baby and Child-Specific Products in Guatemala In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local brands ... Read More
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Baby and Child-Specific Products in Turkey
Baby and Child-Specific Products in Turkey Baby and child-specific products in Turkey witnessed positive growth in 2023, fuelled by a wave of new product launches. A notable example is Bayer Türk Kimya Sanayi Ltd Sti's introduction of Bepanthol in two new subcategories: baby and child-specific hair ... Read More
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Baby and Child-Specific Products in Chile
Baby and Child-Specific Products in Chile In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances in both ... Read More
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Baby and Child-Specific Products in Taiwan
Baby and Child-Specific Products in Taiwan In 2023, baby and child-specific products in Taiwan recorded positive retail value growth, while retail volume declined. The country suffers from a low birth rate, breaking new historical records of the lowest newborn babies in 2023. Consequently, this is h ... Read More
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Baby and Child-Specific Products in Azerbaijan
Baby and Child-Specific Products in Azerbaijan Baby and child-specific products registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in ... Read More
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Baby and Child-Specific Products in Israel
Baby and Child-Specific Products in Israel Overall, baby and child-specific products saw current value growth in Israel in 2023. As local consumers become more aware of the potential negative impacts of over-exposure to the sun on skin health, the demand for sun protection products continues to grow ... Read More
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