Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Baby and Child-Specific Products in South Korea
Baby and Child-Specific Products in South Korea Despite the low birth rate in South Korea, current value growth was maintained in baby and child-specific products in 2023. Parents are becoming increasingly savvy in terms of purchasing products that suit their children, regardless of whether they are ... Read More
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Baby and Child-Specific Products in Argentina
Baby and Child-Specific Products in Argentina In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising inflati ... Read More
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Baby and Child-Specific Products in Belgium
Baby and Child-Specific Products in Belgium Baby and child-specific products in Belgium benefitted somewhat from the spike in birth rates during the COVID-19 pandemic years, which resulted in a broader consumer base for manufacturers to target. On the negative side, retail price inflation has curbed ... Read More
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Baby and Child-Specific Products in Canada
Baby and Child-Specific Products in Canada Despite the prevailing high inflation rates that strained family budgets and escalated the costs of essential commodities such as groceries, the sales of baby and child-specific products remained resilient in 2023. Value growth was primarily propelled by pr ... Read More
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Baby and Child-Specific Products in Saudi Arabia
Baby and Child-Specific Products in Saudi Arabia There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and ho ... Read More
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Beauty and Personal Care in New Zealand
Beauty and Personal Care in New Zealand Retail value sales of beauty and personal care products recorded solid growth in 2023. This increase was largely driven by inflationary pressures, however, as volume sales saw a decline. According to Stats NZ, the cost of living for an average household in New ... Read More
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Baby and Child-Specific Products in Japan
Baby and Child-Specific Products in Japan In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun care seein ... Read More
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Baby and Child-Specific Products in Finland
Baby and Child-Specific Products in Finland The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest levels ... Read More
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Beauty and Personal Care in Saudi Arabia
Beauty and Personal Care in Saudi Arabia Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking to capital ... Read More
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Baby and Child-Specific Products in New Zealand
Baby and Child-Specific Products in New Zealand In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products w ... Read More
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Baby and Child-Specific Products in Colombia
Baby and Child-Specific Products in Colombia Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between chan ... Read More
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Wipes in Mexico
Wipes in Mexico In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in particular experienced significant growth ... Read More
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Nappies/Diapers/Pants in Mexico
Nappies/Diapers/Pants in Mexico In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed 1,891,388 births ... Read More
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Wipes in Nigeria
Wipes in Nigeria Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely undermine consumer spending power, for ... Read More
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Nappies/Diapers/Pants in Switzerland
Nappies/Diapers/Pants in Switzerland Demand for nappies/diapers/pants in Switzerland continued declining at a steady pace in 2023. Significantly fewer babies were born in 2022 and 2023, following the baby boom observed in 2021. The rising cost of living and fears about the future have influenced the ... Read More
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Nappies/Diapers/Pants in Austria
Nappies/Diapers/Pants in Austria Demand for nappies, diapers and pants in Austria increased in 2023. While many women postponed their plans to start a family during the COVID-19 pandemic, the number of babies aged 0-1 years in the population rose in 2022 and remained at a stable level during the fol ... Read More
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Wipes in Austria
Wipes in Austria Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having recorded a more dynamic performance than ... Read More
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Wipes in Japan
Wipes in Japan Overall wipes continued to decline in current value terms in Japan in 2023, although at a slower rate than seen in the previous two years. However, performances differed across categories. While many saw decline, facial cleansing wipes and deodorant wipes, the categories under cosmeti ... Read More
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Nappies/Diapers/Pants in Nigeria
Nappies/Diapers/Pants in Nigeria Nappies/diapers/pants recorded deep dips in terms of volume sales in Nigeria in 2023, thanks to the negative impact of poor economic conditions on demand. High inflation caused by rising fuel prices and the depreciation of the local currency dramatically weakened con ... Read More
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Wipes in Switzerland
Wipes in Switzerland Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally, the growing trend towards more ... Read More
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Nappies/Diapers/Pants in Japan
Nappies/Diapers/Pants in Japan In 2023, nappies/diapers pants witnessed another year of significant retail volume decline in Japan, despite seeing growth in current value terms. There is no sign of a weakening of the decrease in the number of births in Japan. According to statistics from the Ministr ... Read More
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Wipes in Germany
Wipes in Germany Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy consumers as they spend greater time ... Read More
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Nappies/Diapers/Pants in Germany
Nappies/Diapers/Pants in Germany Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices across all categorie ... Read More
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Nappies/Diapers/Pants in South Africa
Nappies/Diapers/Pants in South Africa In a price-sensitive market, and given the recent inflationary pressures, private label witnessed consistent growth in nappies/diapers/pants in South Africa as consumers looked to cheaper alternatives in 2023. Although many parents are considerably brand loyal w ... Read More
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Wipes in South Africa
Wipes in South Africa High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned to cost-reducing opportunit ... Read More
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