Category: Apparel
Apparel market research reports by Euromonitor International
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Jeans in France
Jeans in France Jeans is in a volume slump in France in 2024, while value sales manage to achieve small positive gains. This follows the post-pandemic rebound in the 2020-2021 period, which has since declined. The current poor performance of jeans is attributed to consumers’ price-sensitivity in lig ... Read More
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Menswear in France
Menswear in France Menswear remains in a volume slump in France in 2024, with value also falling into sub-decimal growth. Whilst menswear remains somewhat underdeveloped compared to the more mature category of womenswear and thus still holds good potential, it cannot escape the widespread challenges ... Read More
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Sportswear in South Korea
Sportswear in South Korea Sportswear is maintaining healthy value growth in South Korea in 2024, albeit at lower levels than seen in the recent review period, as sales normalise after the enhanced value created by inflationary pressures leading to high unit prices. Overall, sportswear is supported b ... Read More
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Footwear in Morocco
Footwear in Morocco In 2024, footwear is the standout performer in the Morocco’s apparel and footwear industry, in terms of volume and current value growth. While inflationary pressures have dampened consumer demand in many apparel categories, footwear is witnessing healthy growth due to higher leve ... Read More
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Footwear in South Korea
Footwear in South Korea Footwear is seeing positive gains in both value and volume terms in South Korea in 2024. This is noted to be driven by two main trends – one for premium footwear, and the other for sports shoes. This latter driver is in line with the sports-orientated themes seen across appar ... Read More
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Hosiery in South Korea
Hosiery in South Korea Hosiery is managing to achieve small positive volume gains in South Korea in 2024, albeit at lower levels than seen in recent years. Sales are supported by the fact that hosiery has become a means of expressing individual styles, with consumers moving away from plan hosiery an ... Read More
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Womenswear in the Netherlands
Womenswear in the Netherlands Womenswear retail volume sales picked in 2024 aided by manufacturers’ investment in new collections and the promotion of more varied and affordable products in the Netherlands. Consumers were still budget-conscious, and this was reflected in growing demand for affordabl ... Read More
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Apparel and Footwear in Thailand
Apparel and Footwear in Thailand The apparel and footwear market in Thailand is expected to show improved performance in retail volume terms in 2024, driven by a recovery in international tourism and increased private consumption. A growing focus on health and fitness, coupled with the rise of hybri ... Read More
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Apparel and Footwear in France
Apparel and Footwear in France Apparel and footwear is in a negative slump in France in 2024, in both value and volume terms. This is attributed to several factors, including a sluggish birth rate negatively affecting childrenswear, gloomy weather during the first half of the year negatively affecti ... Read More
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Sportswear in Saudi Arabia
Sportswear in Saudi Arabia Saudi Arabia is undergoing a significant socioeconomic transformation, with sports emerging as a key element of its Vision 2030 agenda. This strategic initiative aims to promote mass participation in sports, elevate athletic performance, and establish the Kingdom as a glob ... Read More
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Menswear in Saudi Arabia
Menswear in Saudi Arabia Local streetwear is rapidly expanding in Saudi Arabia's menswear market, driven by brands like 1886, Not Boring, and Anonymous, which have resonated strongly with Gen Z consumers. These brands tap into the desire for self-expression, offering a variety of on-trend designs ac ... Read More
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Sportswear in Morocco
Sportswear in Morocco Sportswear in Morocco continues to see healthy growth in current value terms, although the rate of expansion declined slightly compared to the previous year. Consumer demand is primarily driven by the increasing adoption of active and healthy lifestyles, including greater parti ... Read More
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Childrenswear in Nigeria
Childrenswear in Nigeria Poor economic conditions in Nigeria characterised by high inflation led to the decline in consumer demand for childrenswear over 2024. Inflationary conditions caused by depreciation of the local currency had a strong negative impact on consumer spending power, leading consum ... Read More
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Womenswear in Morocco
Womenswear in Morocco Womenswear in Morocco continues to display robust sales in 2024, with a more upbeat performance in volume terms. Demand for womenswear remained stable despite the challenging economic environment and pressure on consumer spending. Due to Morocco's hot climate, loose trousers, l ... Read More
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Jeans in Greece
Jeans in Greece Jeans have experienced significant growth in Greece during the post-pandemic period, benefiting from a strong shift away from formalwear toward more casual options. A key factor driving this trend is the increasing acceptance of leisurewear in formal settings, including the workplace ... Read More
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Hosiery in Saudi Arabia
Hosiery in Saudi Arabia Hosiery remains an essential wardrobe staple across all age groups in Saudi Arabia, with non-sheer hosiery outperforming sheer options. The popularity of non-sheer hosiery is driven by its association with key trends like streetwear, sportswear, and athleisure, which often in ... Read More
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Childrenswear in Morocco
Childrenswear in Morocco In Morocco, childrenswear witnessed stable demand in 2024, although families are still struggling with higher costs of living, and this is compelling many Moroccans to exercise caution in their discretionary spending. Further exacerbating this situation is the fact that chil ... Read More
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Hosiery in France
Hosiery in France Hosiery remains in a structural decline in France in 2024, in both volume and value terms, in both sheer and non-sheer hosiery. Non-sheer, however, is seeing a slightly less steep drop in volume terms, along with non-sheer hosiery managing to achieve marginally positive value sales ... Read More
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Apparel Accessories in Thailand
Apparel Accessories in Thailand The apparel accessories market in Thailand is projected to face a subdued performance in 2024, with various factors influencing demand. Of particular note is the rise of hybrid working arrangements, which has driven the adoption of more casual attire. This shift has n ... Read More
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Womenswear in France
Womenswear in France Womenswear remains in a volume slump in France in 2024 and also falls into a negative value decline. This follows a brief post-pandemic boost when consumers were keen to go shopping and dress up for out-of-home occasions again, after the era of restrictions. However, the current ... Read More
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Apparel Accessories in the Netherlands
Apparel Accessories in the Netherlands In the Netherlands, apparel accessories witnessed steady volume and current value growth in 2024. Consumers are especially interested in fashion accessories like scarves, hats, and gloves which are increasingly viewed as style complements. Retailers are respond ... Read More
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Sportswear in Nigeria
Sportswear in Nigeria Consumer demand for sportswear in Nigeria was negatively impacted by the weak economic environment and higher inflation rate in 2024. With inflation spiking, consumer purchasing power was significantly reduced forcing consumers to focus on essentials. Nevertheless, sportswear h ... Read More
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Jeans in South Korea
Jeans in South Korea Jeans maintains positive growth in South Korea in 2024, in both value and volume terms. Economy jeans is seeing the most robust growth (value and volume), while super premium jeans is seeing the lowest growth, with volume in a slight negative slump (albeit improved from the prev ... Read More
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Childrenswear in Greece
Childrenswear in Greece In Greece, children’s active lifestyles have led to an increasing demand for childrenswear that is both comfortable and durable. Parents are particularly focused on clothing that allows mobility and withstands the wear and tear of active play. Simplicity in design is also key ... Read More
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Jewellery in Mexico
Jewellery in Mexico Jewellery is expected to see low retail volume growth and healthier retail current value growth in Mexico in 2024. Although accounting for lower sales, fine jewellery is set to see a better performance than costume jewellery, with retail current value growth set to be in line wit ... Read More
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