Category: Apparel
Apparel market research reports by Euromonitor International
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Sportswear in the Philippines
Sportswear in the Philippines In the Philippines, sportswear has traditionally been purchased for athletic or sports-related activities. However, in recent years, there has been a noticeable shift in consumer behaviour, with individuals purchasing sportswear not only for use during physical activiti ... Read More
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Menswear in the Philippines
Menswear in the Philippines While aesthetics remain a significant factor in menswear purchases in the Philippines, men are increasingly prioritising quality. Many Filipino male consumers are focusing on long-term value, viewing high-quality menswear as a more rational investment that offers durabili ... Read More
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Apparel and Footwear in Japan
Apparel and Footwear in Japan In 2024, apparel and footwear in Japan is expected to see solid retail current value growth, although sales are still anticipated to remain below the pre-pandemic level. In 2024, sales have been heavily influenced by the changing climate. This industry has always been a ... Read More
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Menswear in Japan
Menswear in Japan Men’s suits faced significant challenges in Japan during the pandemic. Although Japan did not implement a legally binding lockdown, citizens generally adhered to government requests to minimise outings, leading many companies to mandate remote working. As a result, the demand for s ... Read More
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Apparel Accessories in Japan
Apparel Accessories in Japan The summer of 2024 marked the hottest season in Japan’s recorded history, tying with 2023 for the highest temperatures since the Japan Meteorological Agency began tracking data in 1898. This extreme heat is not a fleeting phenomenon, but a reflection of the ongoing globa ... Read More
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Childrenswear in Japan
Childrenswear in Japan One of the most prominent features of Japan’s demographics is the simultaneous occurrence of an ageing population and a declining birth rate. According to Euromonitor’s Consumers data, Japan’s total population peaked at 128 million in 2008, but the number of live births fell b ... Read More
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Womenswear in Japan
Womenswear in Japan In recent years, Japan has experienced an unusual pattern of summers with lingering heat, and milder winters; this is largely attributed to global warming, and is changing purchases of womenswear. According to the Japan Meteorological Agency, the summers of 2023 and 2024 recorded ... Read More
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Jeans in Japan
Jeans in Japan The COVID-19 pandemic significantly impacted demand from inbound tourists, with the effects peaking in 2021, when various states of emergency were in place throughout the year. According to Euromonitor’s Travel data, in 2021 inbound arrivals plummeted to less than 1% of 2019 levels. H ... Read More
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Sportswear in Japan
Sportswear in Japan During the COVID-19 pandemic, people in Japan were urged to avoid enclosed spaces, crowded areas, and close contact to prevent the spread of the virus. As a result, camping emerged as an appealing leisure activity, allowing individuals to enjoy vast outdoor spaces while minimisin ... Read More
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Footwear in Japan
Footwear in Japan According to Euromonitor’s travel data, the number of inbound arrivals in Japan experienced a dramatic decline in 2020, followed by another decrease in 2021, which saw arrivals drop to less than 1% of the 2019 figures. However, from 2022 onwards, a rebound began, and with the trans ... Read More
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Hosiery in Japan
Hosiery in Japan Hosiery products that offer added value through enhanced functionality have been experiencing significant growth, particularly in response to the rising temperatures in Japan. The summers of 2023 and 2024 have been marked as the hottest on record since 1898, when records began, crea ... Read More
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Footwear in China
Footwear in China Footwear in China is projected to continue growing in 2024, with low single-digit increases expected in both retail volume and current value terms. However, this marks a significant slowdown compared with 2023 and the pre-pandemic growth rates, as post-pandemic economic recovery ha ... Read More
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Footwear in Indonesia
Footwear in Indonesia Sneakers have become a significant part of the footwear market in Indonesia, gaining widespread popularity across all age groups and genders. In recent years, sneakers have evolved from being purely functional to a key element of personal identity, with many consumers selecting ... Read More
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Womenswear in Italy
Womenswear in Italy Sales of womenswear in Italy saw positive growth in 2024, increasing both in volume and current value terms. Womenswear outerwear (excl jeans) saw positive growth in all categories, which was in part due to the renewed interest of Italian customers in buying new fashionable items ... Read More
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Footwear in Italy
Footwear in Italy Sales of footwear in Italy saw steady growth in 2024 in volume and value terms. This was driven by the robust performance of women’s footwear and men’s footwear, which both saw solid growth in 2024. However, sales of children’s footwear declined in retail volume terms. In 2023 reta ... Read More
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Childrenswear in Indonesia
Childrenswear in Indonesia The market for childrenswear in Indonesia is set to see moderate growth in current value terms in 2024, continuing the trend of the previous year. Parents in Indonesia generally prioritise comfort and practicality for their offspring, with activewear made from lightweight, ... Read More
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Apparel Accessories in China
Apparel Accessories in China Despite seeing a rebound in sales in 2023, following a weak performance during the pandemic in 2022, apparel accessories in China is expected to see much lower retail volume and current value growth in 2024 than in the previous year. The primary factor limiting growth re ... Read More
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Sportswear in Indonesia
Sportswear in Indonesia The sportswear market in Indonesia is set for robust growth in current value terms 2024, marking its fourth consecutive year of expansion. This surge is being driven by an increasing focus on sports and fitness, a trend that gained momentum during the COVID-19 pandemic. As mo ... Read More
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Womenswear in China
Womenswear in China Although womenswear in China experienced a strong rebound in retail current value sales in 2023, after the decline seen in 2022 at the height of the pandemic, the category is not expected to be able to sustain this rapid upward trend in 2024, with the year set to register only lo ... Read More
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Hosiery in Italy
Hosiery in Italy Sales of hosiery saw growth in Italy in 2024 increasing both in volume and current value terms. Sheer hosiery was the more dynamic of the two categories but non-sheer hosiery also performed well. Innovation continues to be very important within hosiery in Italy with many players in ... Read More
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Jeans in Indonesia
Jeans in Indonesia The market for jeans is projected to see only modest growth in current value terms in 2024, following a decline in the previous year. Unlike many other apparel categories, jeans are less influenced by fleeting fashion trends, making them a durable wardrobe staple. Consumers often ... Read More
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Childrenswear in China
Childrenswear in China In 2024, both the retail volume and current value growth rates of childrenswear in China are expected to continue slowing compared with 2023, with low single-digit growth anticipated. This deceleration can primarily be attributed to China’s underwhelming post-pandemic economic ... Read More
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Childrenswear in Italy
Childrenswear in Italy Childrenswear in Italy saw healthy growth in 2024 registering a solid performance both in volume and current value terms. This was despite the prevailing economic uncertainty and the country’s declining birth rate. The best performance was registered by girl’s apparel, followe ... Read More
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Womenswear in Indonesia
Womenswear in Indonesia Indonesia's womenswear market is poised for healthy growth in current value terms in 2024, driven by the trend of blending traditional craftsmanship with contemporary design. Traditional textiles such as batik, ikat, and songket - known locally as Wastra Nusantara - have expe ... Read More
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Hosiery in China
Hosiery in China In 2024, the retail volume and current value growth rates of hosiery in China are expected to slow down compared with 2023 – set to record low single-digit growth. This deceleration is primarily due to China’s post-pandemic economic recovery falling short of expectations, leading to ... Read More
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