Category: Apparel
Apparel market research reports by Euromonitor International
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Womenswear in Hong Kong, China
Womenswear in Hong Kong, China After a rebound post-pandemic, demand for womenswear in Hong Kong has returned to decline, as retail in general faces significant challenges in 2024 due to broader economic uncertainty in the region. Both retail volume and value sales of womenswear are declining in 202 ... Read More
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Hosiery in Hong Kong, China
Hosiery in Hong Kong, China Despite the overall weak performance of hosiery in Hong Kong, a growing interest in sports is supporting some demand for non-sheer hosiery in 2024, as athletes and fitness enthusiasts seek functional yet stylish options for their apparel. Non-sheer hosiery offers essentia ... Read More
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Childrenswear in Hong Kong, China
Childrenswear in Hong Kong, China Following a marginal post-pandemic rebound, demand for childrenswear has returned to its declining trajectory, as the retail industry in Hong Kong has faced significant challenges in 2024 due to broader economic uncertainty in the region. The luxury segment has been ... Read More
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Jeans in Hong Kong, China
Jeans in Hong Kong, China Following double-digit growth the previous year, retail volume and value sales of jeans in Hong Kong are declining in 2024 due to the broader economic uncertainty in the region. Premium and super premium jeans have been hit especially hard due to the overall reduction of in ... Read More
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Apparel Accessories in Hong Kong, China
Apparel Accessories in Hong Kong, China Despite the previous year’s growth, retail volume sales of apparel accessories are declining in 2024 due to broader economic uncertainty in the region. As a category, apparel accessories is viewed by many as a non-discretionary expense. The luxury segment has ... Read More
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Menswear in Hong Kong, China
Menswear in Hong Kong, China After strong double-digit growth in 2023, retail volume and value sales of menswear in Hong Kong have returned to decline in 2024 due to broader economic uncertainty in the region. In particular, demand for luxury menswear has been impacted by the overall reduction of in ... Read More
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Sportswear in Hong Kong, China
Sportswear in Hong Kong, China After quickly recovering in 2021, value sales of sportswear in Hong Kong are stagnating, as retail has faced significant challenges in 2024 due to broader economic uncertainty in the region. Like many categories in apparel and footwear, sportswear is being influenced b ... Read More
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Apparel and Footwear in Hong Kong, China
Apparel and Footwear in Hong Kong, China Following a post-pandemic rebound the previous year when the city reopened its borders, apparel and footwear in Hong Kong has returned to its declining trajectory in 2024, driven by significant challenges due to broader economic uncertainty in the region. The ... Read More
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Footwear in Hong Kong, China
Footwear in Hong Kong, China Following an impressive performance the previous year due to the post-pandemic rebound for travel as the city reopened its borders, retail volume and value sales of footwear in Hong Kong have returned to their declining trend in 2024 due to broader economic uncertainty i ... Read More
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Menswear in Turkey
Menswear in Turkey Menswear registered declining volume sales in 2024 due to high levels of price-sensitivity among Turkish consumers, but particularly male consumers. Men chose to shop less frequently for apparel and footwear due to the challenging economy and political uncertainty. In addition, ma ... Read More
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Footwear in Hungary
Footwear in Hungary Footwear is seeing low volume sales in Hungary in 2024, while value is better supported by high prices. The “sneakermania” trend is helping to drive sales, with the consumer audience for limited-edition and prestigious sneakers leading the charge. Notably, limited-edition sneaker ... Read More
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Footwear in Turkey
Footwear in Turkey Sports footwear is outperforming standard footwear with strong double-digit increases in volume sales. Casual and comfortable trends in footwear and a focus on fitness have accelerated lifestyle changes in the post-pandemic period, to the benefit of sportswear and sneakers. Intern ... Read More
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Apparel Accessories in Turkey
Apparel Accessories in Turkey Apparel accessories was the only category to post volume growth in 2024, even as the economic crisis in Turkey put further pressure on household budgets and led to more frugal purchasing behaviour. Turkish consumers generally prefer to make frequent small purchases of c ... Read More
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Childrenswear in Hungary
Childrenswear in Hungary Childrenswear in Hungary continues to see positive value and volume sales as an ongoing trend in 2024, thanks to the priority given to children by their parents and families. Indeed, childrenswear is seeing the strongest value growth across apparel and footwear, driven by th ... Read More
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Jeans in Turkey
Jeans in Turkey The domestic jean company Mavi Giyim San ve Tic AS became the first and only Turkish apparel company to make the CDP’s (Carbon Disclosure Project) Global A list in 2023, for its climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by ... Read More
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Jeans in Hungary
Jeans in Hungary Jeans maintains positive growth in 2024 in Hungary, in both value and volume terms. While standard jeans is showing the strongest overall value growth, economy jeans is seeing the strongest volume growth. Economy jeans is seeing the strongest volume growth in men’s jeans, however, i ... Read More
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Sportswear in Hungary
Sportswear in Hungary Sportswear continues to be supported by a confluence of positive factors in Hungary in 2024. Sportswear for everyday use is also gaining popularity because these items often have a “story” to tell and feature more detailed designs. This is further supported by styles worn and p ... Read More
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Womenswear in Hungary
Womenswear in Hungary Womenswear is seeing positive sales in both value and volume in Hungary in 2024. Value is more strongly supported by high unit prices, and we are also seeing polarisation within womenswear, with higher-end products selling at higher prices, thus pushing up value sales. Womenswe ... Read More
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Womenswear in Turkey
Womenswear in Turkey The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest ... Read More
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Hosiery in Turkey
Hosiery in Turkey Compared to European countries, per capita consumption of hosiery is still low in Turkey, with much potential for growth. After several years of strong growth post-pandemic, volume sales declined over 2024, with consumers reigning in expenditure. Rising health-awareness in Turkey h ... Read More
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Childrenswear in Turkey
Childrenswear in Turkey Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposab ... Read More
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Menswear in Hungary
Menswear in Hungary Sales of menswear are slowing in Hungary in 2024 compared to 2023, which is attributed to inflated prices and fewer discounts. Also, men are noted to be more inclined to buy items as they need them, rather than making purchases based on the latest trends or emotionally driven imp ... Read More
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Apparel and Footwear in Turkey
Apparel and Footwear in Turkey Inflation and interest rates remained high in Turkey over 2024, suppressing consumer expenditure on non-essential goods like apparel and footwear. Retail volume sales faced a sharp decline amid the significant devaluation of the Turkish Lira and soaring retail prices. ... Read More
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Apparel and Footwear in Hungary
Apparel and Footwear in Hungary Sales of apparel and footwear show a positive performance in 2024 in Hungary, in both value and volume terms. All categories are seeing positive value growth, with childrenswear showing the strongest value performance. This is mainly driven by the high emphasis parent ... Read More
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Hosiery in Hungary
Hosiery in Hungary Hosiery is managing a positive performance in value terms in Hungary in 2024, with sheer hosiery seeing the strongest value growth. However, in volume terms, sheer hosiery is in a negative figure slump and non-sheer hosiery is only managing small positive growth. Euromonitor Inter ... Read More
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