Category: Baby Products
Baby Products market research reports by Euromonitor International
-
Nappies/Diapers/Pants in Taiwan
Value sales of nappies/diapers/pants saw a positive performance in Taiwan in 2024, with volume sales also inching back into marginally positive figures. This is an improvement on the performance seen in 2023, in both value and volume terms. Meanwhile, disposable pants witnessed the strongest growth, ... Read More
-
Nappies/Diapers/Pants in Portugal
The market for nappies/diapers/pants in Portugal experienced stagnant performance in volume terms in 2024. According to Statistics Portugal, there were 84,788 live births during the year, a decrease of 1.4% compared to 2023. This decline in birth rates, alongside an ageing population, is contributin ... Read More
-
Nappies/Diapers/Pants in Slovakia
The nappies/diapers/pants category in Slovakia experienced limited value growth in 2024 due to several contributing factors. A slow rate of price increases, combined with lower birth rates, resulted in stagnation. Moreover, minimal product innovation across leading brands contributed to the market's ... Read More
-
Nappies/Diapers/Pants in Thailand
Value sales of nappies/diapers/pants in Thailand increased in 2024 at a significantly faster rate than growth in volume sales. Disposable pants remained the largest and most dynamic subcategory within nappies/diapers/pants during the year, with value sales rising more quickly than overall nappies/di ... Read More
-
Nappies/Diapers/Pants in Romania
Value sales of nappies/diapers/pants in Romania recorded a positive increase in 2024, although the category experienced a polarising evolution. In 2023, unit prices saw a sharp rise due to inflation and the waterbed effect caused by price capping on essential products. Although inflation slowed in 2 ... Read More
-
Nappies/Diapers/Pants in Argentina
In 2024, while retail value sales of nappies/diapers/pants in Argentina grew significantly, the volume of sales declined at a substantial rate, exceeding the drop seen in the previous two years. This decline, due to the falling birth rate in Argentina, was further exacerbated by the economic crisis ... Read More
-
Nappies/Diapers/Pants in Denmark
Retail value sales of nappies/diapers/pants declined in 2024, driven by households increasingly prioritising value. Consumers were actively seeking discounts, purchasing in bulk during promotional campaigns, downgrading to lower-priced alternatives, and shifting towards budget-friendly sales channel ... Read More
-
Nappies/Diapers/Pants in Egypt
The market for nappies/diapers/pants in Egypt registered a decline in retail volume sales in 2024, continuing the trend of the previous year. The category is struggling to achieve growth due to a declining birth rate, which has reduced the number of potential consumers. In addition, high inflation a ... Read More
-
Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
-
Nappies/Diapers/Pants in France
In 2024, volume and current value sales of nappies/diapers/pants in France declined, reflecting the country’s falling birth rate. Disposable pants emerged as the largest subcategory in volume and current value terms, as well as the most dynamic. The segment’s rise was partly fuelled by the return to ... Read More
-
Nappies/Diapers/Pants in Malaysia
Value sales of nappies/diapers/pants in Malaysia rose in 2024, amid a more stable pricing environment as inflation subsided. The growing popularity of e-commerce has intensified price competition among brands, prompting them to offer lower unit prices to capture market share. Local consumers frequen ... Read More
-
Nappies/Diapers/Pants in Colombia
Value sales of nappies/diapers/pants increased in 2024, although volume sales experienced a decline. According to DANE (National Statistics Department), Colombia recorded its lowest birth rate in a decade. In the first half of 2024, births fell by 15.2% compared to the same period in 2023. Many wome ... Read More
-
Nappies/Diapers/Pants in Bulgaria
In 2024, nappies/diapers/pants in Bulgaria posted steady but lower value growth in alignment with lower inflation and price stabilisation, although retail prices remain at a high. Junior nappies/diapers was the largest category based on the product’s requirement for protection and comfort for junior ... Read More
-
Nappies/Diapers/Pants in Hong Kong, China
Despite a second consecutive year of positive volume growth in 2024, overall demand for nappies/diapers/pants in Hong Kong remained lower than pre-pandemic levels. Between mid-2023 and mid-2024, Hong Kong’s population declined by 0.1%, continuing the downward trend observed in the local market. Whil ... Read More
-
India Baby and Child-Specific Products
Baby and Child-Specific Products in India Baby and child-specific products in India continued to see strong retail current value growth in 2023, despite the deceleration in the birth rate. Several factors are contributing to the declining birth rate in the country, including obesity, stress, smoking ... Read More
-
Cameroon Baby and Child-Specific Products
Baby and Child-Specific Products in Cameroon Baby and child-specific products in Cameroon during 2023 was driven by affordability and essential needs in the face of the country's hot climate. Baby wipes emerged as one of the fastest-growing categories. Improved affordability made baby wipes a more a ... Read More
-
Baby and Child-Specific Products in Ukraine
Baby and Child-Specific Products in Ukraine In 2023, the baby and child-specific products category was recording positive growth after the steep decline seen a year earlier. However, the recovery in 2023 was not as strong as in other areas of the beauty and personal care market due to a declining bi ... Read More
-
Baby and Child-Specific Products in Turkey
Baby and Child-Specific Products in Turkey Baby and child-specific products in Turkey witnessed positive growth in 2023, fuelled by a wave of new product launches. A notable example is Bayer Türk Kimya Sanayi Ltd Sti's introduction of Bepanthol in two new subcategories: baby and child-specific hair ... Read More
-
Baby and Child-Specific Products in Azerbaijan
Baby and Child-Specific Products in Azerbaijan Baby and child-specific products registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in ... Read More
-
Baby and Child-Specific Products in Israel
Baby and Child-Specific Products in Israel Overall, baby and child-specific products saw current value growth in Israel in 2023. As local consumers become more aware of the potential negative impacts of over-exposure to the sun on skin health, the demand for sun protection products continues to grow ... Read More
-
Baby and Child-Specific Products in Switzerland
Baby and Child-Specific Products in Switzerland Baby and child-specific products in Switzerland posted further positive retail current value growth in 2023. However, with only slight retail volume growth, the healthy increase in retail current value terms was mainly due to price increases. Baby and ... Read More
-
Baby and Child-Specific Products in Peru
Baby and Child-Specific Products in Peru Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more aware of ... Read More
-
Baby and Child-Specific Products in Sweden
Baby and Child-Specific Products in Sweden Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their children's ... Read More
-
Baby and Child-Specific Products in Bolivia
Baby and Child-Specific Products in Bolivia Among baby and child-specific products in Bolivia in 2023, sun care registered the highest current value and volume growth. Parents are becoming increasingly aware of the need to protect their children from the sun. In the western part of Bolivia, which is ... Read More
-
Baby and Child-Specific Products in the Philippines
Baby and Child-Specific Products in the Philippines Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family ... Read More
Research Assistance
