Category: Apparel
Apparel market research reports by Euromonitor International
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Menswear in Morocco
Menswear in Morocco Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categor ... Read More
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Childrenswear in France
Childrenswear in France Childrenswear remains in a structural slump in France in 2024, attributed to sluggish birthrates and the fact that many parents purchase second-hand apparel for their children, due to the fact that children grow out of their clothes quickly, and it is easy to find (and sell) ... Read More
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Sportswear in Thailand
Sportswear in Thailand The sportswear market in Thailand is experiencing robust growth, fuelled by a growing emphasis on health and wellness among local consumers. Regular exercise and fitness routines, such as running, yoga, gym workouts, and outdoor sports, have become integral to the lifestyles o ... Read More
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Menswear in Nigeria
Menswear in Nigeria In 2024, menswear in Nigeria witnessed declining volume sales due to the challenging economic environment characterised by high inflation. With weak consumer spending power, demand declined as many consumers sought cheaper alternatives through second hand stores or simply reduced ... Read More
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Hosiery in Greece
Hosiery in Greece In 2024, the hosiery market in Greece is seeing a clear shift from traditional styles to more fashion-forward options. Consumers, especially younger demographics, are gravitating towards vibrant colours, bold patterns, and unique designs, moving away from the plain cotton socks of ... Read More
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Hosiery in the Netherlands
Hosiery in the Netherlands Hosiery volume sales increased at a faster pace over 2024 due to higher consumption of lower priced products in the Netherlands. While unit prices continued to rise in line with costs, Dutch consumers looked for discounts especially in non-sheer hosiery. Sheer hosiery sale ... Read More
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Childrenswear in South Korea
Childrenswear in South Korea Childrenswear is only just achieving positive volume sales in South Korea in 2024, while value is better supported by high unit prices. Specifically, sluggish birthrates are placing downwards pressure on volume, while a noted consumer preference for premium and luxury br ... Read More
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Hosiery in Morocco
Hosiery in Morocco Hosiery has found itself in a challenging situation in recent years with many consumers opting to extend the use of their existing hosiery, rather than buying new products. Retail volume growth remains stable, but current value growth has slowed in line with lower inflation. The o ... Read More
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Apparel and Footwear in Nigeria
Apparel and Footwear in Nigeria The weak Nigerian economy heavily impacted sales performance in apparel and footwear over 2024. High inflation constrained consumer purchasing power, whilst the strong depreciation of the local currency led to high price increases for all apparel and footwear products ... Read More
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Personal Accessories in Mexico
Personal Accessories in Mexico Although overall personal accessories in Mexico is expected to show low growth in retail volume terms and solid growth in retail current value terms in 2024, these growth rates are set to be lower than in the last couple of years. Performances are also anticipated to b ... Read More
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Apparel and Footwear in the Netherlands
Apparel and Footwear in the Netherlands Apparel and footwear in the Netherlands continued to witness steady volume growth in 2024, reflecting rising consumer demand and the strong interest in fashion and accessories. While the willingness to purchase apparel and footwear remains high, Dutch consumer ... Read More
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Apparel and Footwear in Morocco
Apparel and Footwear in Morocco In 2024, apparel and footwear faced ongoing economic challenges in Morocco due to declining household disposable income. Locals remained cautious with expenditure and prioritised essential purchases such as food groceries. Manufacturers have also had a tough year due ... Read More
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Apparel and Footwear in Greece
Apparel and Footwear in Greece The market for apparel and footwear in Greece is set to register continued growth in retail volume terms in 2024, albeit at a slower rate than the previous three years. The period immediately following the pandemic saw a significant recovery in sales, driven by pent-up ... Read More
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Sportswear in the Netherlands
Sportswear in the Netherlands Sportswear continues to thrive in the Netherlands, driven by the growing interest in sports and healthy lifestyles among the Dutch. More people are aware of the benefits of sports and fitness while adopting preventive measures to extend the quality of life and avoid dis ... Read More
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Womenswear in South Korea
Womenswear in South Korea Womenswear is seeing positive value and volume growth in South Korea in 2024, supported by the overall demand for apparel and footwear in the country. Euromonitor International's Womenswear in South Korea report offers a comprehensive guide to the size and shape of the mark ... Read More
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Footwear in Saudi Arabia
Footwear in Saudi Arabia Saudi Arabia’s sports-driven transformation, aligned with Vision 2030, is significantly boosting demand for footwear, particularly sports-inspired designs. The Kingdom’s growing youth population is increasingly engaging in marathons, fitness festivals, and athletic activitie ... Read More
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Menswear in South Korea
Menswear in South Korea Menswear is seeing positive value and volume growth in South Korea in 2024, albeit at slightly lower levels than seen in womenswear. Notably, menswear is cited as a category in which local brands are rising, taking over from the past when international labels were more promin ... Read More
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Childrenswear in Thailand
Childrenswear in Thailand Thailand's childrenswear market is expected to post positive growth in retail volume terms in 2024, continuing the trend of the previous two years. One primary driver is the necessity for parents to replace outgrown clothing, including school uniforms and footwear. Moreover ... Read More
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Sportswear in Greece
Sportswear in Greece Sportswear has gained significant traction in Greece, driven by its blend of functionality and style, which appeals to a broad demographic, including younger consumers who prioritise comfort in their daily clothing choices. Demand for sportswear accelerated during the pandemic, ... Read More
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Hosiery in Thailand
Hosiery in Thailand Sales of hosiery in Thailand are expected to register relatively modest growth in retail volume terms in 2024, with demand continuing to lag behind pre-pandemic levels. The ongoing shift towards more casual fashion styles has limited the recovery of sheer hosiery, as it is now pe ... Read More
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Menswear in Thailand
Menswear in Thailand The menswear market in Thailand continues to expand, driven by a host of new innovations. Recent brand collaborations, limited-edition collections, and the introduction of advanced product features are contributing to this upward trend. For example, Arrow has introduced new offe ... Read More
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Jeans in Saudi Arabia
Jeans in Saudi Arabia Jeans remain a timeless and versatile staple in Saudi Arabia, appealing to a wide demographic, including both local and expatriates. The beauty of jeans lies in their adaptability - able to be dressed up for more formal occasions or dressed down for casual outings. Despite the ... Read More
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Sportswear in France
Sportswear in France Sportswear is a winner in France in 2024, thanks to the ongoing athleisure and streetwear trends, alongside the positive effect of the Paris Olympics. Notably, athleisure and streetwear trends are cited to be popular among younger urban men Euromonitor International's Sportswear ... Read More
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Womenswear in Nigeria
Womenswear in Nigeria Womenswear in Nigeria declined in volume terms over 2024 due to high inflation, which negatively impacted consumers’ spending power. However, high unit price increases underpinned value growth. Rising costs of living led consumers to focus on essentials or find affordable optio ... Read More
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Footwear in the Netherlands
Footwear in the Netherlands Retail volume growth picked up in footwear over 2024, reflecting the promotion and popularity of sports footwear. Unit prices in footwear continued to rise due to the increase in distribution and labour costs, requiring consumers to pay a higher price as occurred during t ... Read More
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