Category: Men's Apparel
Men's Apparel market research reports by Euromonitor International
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Jeans in South Africa
South Africans have been facing a tough economic situation with the rising cost of living and unemployment, and as a result are downtrading to more affordable brands of jeans. This has led to solid performances by economy and standard jeans when a purchase is necessary. Additionally, when it comes t ... Read More
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Menswear in South Africa
Overall demand for menswear in South Africa remained weak in 2024, with further declines for men’s suits and men’s jackets and coats, in particular. Since the pandemic, office attire has shifted towards more casual and semi-smart options. Euromonitor International's Menswear in South Africa report o ... Read More
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Apparel and Footwear in South Africa
2024 was a key year for South Africa due to national elections, which resulted in some political instability, consumer wariness, as well as a challenging economic environment. Therefore, local consumers continued to seek value and affordability as key purchasing factors. However, with the interest r ... Read More
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Apparel and Footwear Specialists in Finland
During the review period, apparel and footwear specialist retailers underwent challenging times. Notably, the decrease in sales value in 2020 was very steep due to COVID-19, after which there was some recovery until 2023. This was largely caused by the increased price consciousness of Finnish consum ... Read More
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Apparel and Footwear Specialists in Norway
In 2024, apparel and footwear specialists in Norway are employing various strategies to effectively target younger generations, particularly Gen Z and Millennials. Many brands are emphasising sustainability, which resonates strongly with younger consumers. KappAhl has expanded its second-hand clothi ... Read More
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Apparel in Mexico: ISIC 181
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Apparel: ISIC 181 market at a national level. It provides the latest retail sales data, allowing you to identify the sec ... Read More
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Jeans in Vietnam
After seeing a poor performance in 2023, in 2024 jeans in Vietnam is expected to begin to rebound slightly in retail current value terms, due to the improved economic performance. Nevertheless, retail volume sales of jeans are expected to continue to decline. Some consumers are still inclined to sav ... Read More
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Menswear in Sweden
In 2024, menswear in Sweden followed broader apparel trends, with a slight decline in volume sales and a 3% uplift in value growth. The retail value uplift was partly driven by inflation and rising unit prices. Euromonitor International's Menswear in Sweden report offers a comprehensive guide to the ... Read More
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Menswear in Brazil
In 2024, menswear in Brazil has continued to navigate a complex and evolving landscape, shaped by economic improvement, environmental challenges, and shifting consumer behaviours. The post-pandemic world has ushered in a preference for comfort and simplicity in fashion, with men consolidating toward ... Read More
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Menswear in Vietnam
After a year of little retail volume movement and current value decline in 2023, menswear in Vietnam is expected to see a slight rebound in 2024, with positive growth rates in both retail volume and current value terms, due to an improved economic performance. Nevertheless, with ongoing wars around ... Read More
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Jeans in Sweden
In 2024, jeans in Sweden continued to face challenges. While retail value sales were positive at 3%, driven by inflation and rising unit prices, retail volume sales struggled to recover to pre-pandemic levels. Jeans have long been a staple in Swedish wardrobes, with many consumers opting for durable ... Read More
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Jeans in Brazil
Jeans in Brazil has been building on trends that began gaining traction in 2023. After years of disruption caused by the pandemic and subsequent economic challenges, denim is reclaiming its place as a wardrobe essential. This revival is being fuelled by a convergence of factors, from stabilising raw ... Read More
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Apparel and Footwear in Vietnam
In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable ec ... Read More
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Apparel and Footwear in Sweden
In 2024, the apparel and footwear market in Sweden recorded modest retail value growth, however, retail volume recorded a marginal decline. Retail volume remained challenged by market maturity, and retail value slowed as inflation stabilised and frequent discounting continued to pressure margins. Wh ... Read More
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Apparel and Footwear in Brazil
In 2024, Brazil faced a series of economic challenges that introduced uncertainty into various industries, including apparel and footwear. Despite overall robust economic growth in the country, fiscal concerns persisted. In addition, global factors such as higher US interest rates and a stronger dol ... Read More
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Menswear in Germany
Menswear in Germany Menswear in Germany continues to record solid value growth in 2024, as retail volume sales improve during the year. Several factors are contributing to consumer demand for menswear, including a continued shift back to working in the office and travelling. The return to working mo ... Read More
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Apparel and Footwear in Germany
Apparel and Footwear in Germany Retail volume sales of apparel and footwear in Germany are marginally improving in 2024 after a challenging year in 2023. However, challenges remain, as consumer sentiment is volatile, affected by unpredictable circumstances and global instability. Consumers remain ca ... Read More
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Jeans in Germany
Jeans in Germany Retail volume sales of jeans in Germany are marginally improving in 2024 compared to the previous year, when the category recorded a decline in both the men’s and women’s segments. Greater premiumisation has been observed, especially in men’s jeans, with super premium men’s jeans re ... Read More
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Apparel and Footwear in Israel
Apparel and Footwear in Israel Retail volume sales of apparel and footwear came under pressure in 2024 as consumer purchasing power remained low in Israel for much of the year. The early part of 2024 was characterised by fluctuating inflation although it began to stabilise in May with the economy al ... Read More
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Jeans in Austria
Jeans in Austria In 2024, retail value sales of jeans in Austria grew by 2%, while retail volume declined by 1%. Though the category saw some value growth, this was primarily driven by inflation and rising production costs rather than increased consumer demand. This decline in retail volume reflecte ... Read More
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Menswear in Israel
Menswear in Israel Like their female counterparts, men were increasingly price sensitive in 2024 and this damaged sales of menswear in Israel. Major menswear fashion brands such as Zara were some 30-50% more expensive in Israel than in the same stores in Spain and France. As a result, customers had ... Read More
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Menswear in Austria
Menswear in Austria In 2024, the retail value sales of menswear in Austria saw a modest increase of 2%, largely driven by higher prices. However, demand was challenged as consumers grappled with the ongoing cost of living crisis. With many focusing on essential purchases rather than non-essential fa ... Read More
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Jeans in Israel
Jeans in Israel Sustainability remains an overarching trend in jeans during 2024, with brands such as H&M and Zara keen to demonstrate to consumers in Israel that the jeans they produce are sustainable. In 2021, H&M launched its re-purposed jeans collection in Israel by using left over fabric to cre ... Read More
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Menswear in Ukraine
Menswear in Ukraine Menswear registered strong current value growth in Ukraine in 2024. The category’s positive dynamics were supported by rising unit prices because of higher logistical and manufacturing costs, and the expansion of branded products at the expense of unbranded ones. During the year, ... Read More
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Apparel and Footwear in Ukraine
Apparel and Footwear in Ukraine Apparel and footwear saw strong current value growth in Ukraine in 2024. The final year of the review period saw the Ukrainian apparel and footwear market continue to evolve in response to the war following Russia’s invasion of the country in 2022. War-related issues ... Read More
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