Category: Apparel
Apparel market research reports by Euromonitor International
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Sportswear in Sweden
Across the review period, sportswear in Sweden outperformed the broader apparel and footwear industry. However, the segment has undergone a correction following the record sales levels seen, especially post-COVID-19, when interest in comfort, health and wellness rose. This correction continued into ... Read More
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Jeans in Sweden
In 2024, jeans in Sweden continued to face challenges. While retail value sales were positive at 3%, driven by inflation and rising unit prices, retail volume sales struggled to recover to pre-pandemic levels. Jeans have long been a staple in Swedish wardrobes, with many consumers opting for durable ... Read More
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Hosiery in Sweden
In 2024, hosiery in Sweden saw a retail volume decline of 1% while retail value grew by 4%. The category remained highly mature, with hosiery often purchased as an add-on item, limiting value opportunities. Swedish consumers typically bought hosiery in multi-packs, especially in grocery stores, wher ... Read More
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Jeans in Brazil
Jeans in Brazil has been building on trends that began gaining traction in 2023. After years of disruption caused by the pandemic and subsequent economic challenges, denim is reclaiming its place as a wardrobe essential. This revival is being fuelled by a convergence of factors, from stabilising raw ... Read More
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Apparel and Footwear in Vietnam
In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable ec ... Read More
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Apparel and Footwear in Sweden
In 2024, the apparel and footwear market in Sweden recorded modest retail value growth, however, retail volume recorded a marginal decline. Retail volume remained challenged by market maturity, and retail value slowed as inflation stabilised and frequent discounting continued to pressure margins. Wh ... Read More
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Apparel and Footwear in Brazil
In 2024, Brazil faced a series of economic challenges that introduced uncertainty into various industries, including apparel and footwear. Despite overall robust economic growth in the country, fiscal concerns persisted. In addition, global factors such as higher US interest rates and a stronger dol ... Read More
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Jewellery in Ukraine
Jewellery in Ukraine The ongoing war in Ukraine impacted the sales of fine and costume jewellery in 2024. Rising prices for essential goods such as food, medicines, and electricity forced many Ukrainians to prioritise their spending on basic necessities. This led to a reduction in the volume of sale ... Read More
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Jewellery in Taiwan
Jewellery in Taiwan In 2024, retail value sales of jewellery in Taiwan grew by 8%, with fine jewellery being the top performing category. Gold jewellery has experienced a resurgence, driven by its practical advantages, including its ability to retain value, offer liquidity, and incorporate innovativ ... Read More
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Traditional and Connected Watches in Poland
Traditional and Connected Watches in Poland In 2024, traditional and connected watches recorded significant retail value growth of 16%, with connected watches driving growth of 21%. Technological progress is driving a divide between traditional and more advanced accessories, leading connected watche ... Read More
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Bags and Luggage in Romania
Bags and Luggage in Romania In 2024, retail value sales of bags and luggage in Romania saw a significant increase of 12%, with this growth largely attributed to the revival of travel and tourism. As international travel resumed and domestic tourism rose, demand surged for luggage, with a notable pre ... Read More
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Bags and Luggage in Sweden
Bags and Luggage in Sweden Bags and luggage in Sweden maintained a stable performance in 2024, with an improvement in retail volume sales compared to 2023, while retail value slowed slightly due to subsiding inflation. Travel demand in Sweden remained robust, with many Swedes continuing to take trip ... Read More
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Jewellery in Sweden
Jewellery in Sweden In 2024, the jewellery market in Sweden continued to face challenges related to inflation and the ongoing cost-of-living crisis. After a surge in weddings in 2021 and 2022, the number of weddings declined in 2023 and 2024 as inflation and rising living costs caused many consumers ... Read More
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Traditional and Connected Watches in Turkey
Traditional and Connected Watches in Turkey In traditional and connected watches, luxury brand sales have not been impacted by the economic downturn in Turkey. The waiting list for brands such as Audemars Piguet, Rolex and Patek Phililppe in Turkey remains around 1.5 years highlighting robust demand ... Read More
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Traditional and Connected Watches in Ukraine
Traditional and Connected Watches in Ukraine In 2024, traditional and connected watches saw a significant uplift of 40% in retail value growth, while retail volume saw double-digit growth. These figures represent an ongoing rebound from the significant decline noted in 2022, aligned with Russia's in ... Read More
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Jewellery in Poland
Jewellery in Poland In 2024, jewellery in Poland recorded retail value sales of 13%, with fine jewellery seeing the most substantial uplift of 15%. Colourful jewellery featuring floral motifs and intricate designs were increasingly popular among Polish consumers during the year. Brands like Apart su ... Read More
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Bags and Luggage in the Netherlands
Bags and Luggage in the Netherlands In 2024, sales of bags and luggage in the Netherlands experienced positive retail value growth of 6%. Compared to the previous year, growth was moderate yet steady, and consumers showed an ongoing interest in personal accessories and bags, with many willing to pay ... Read More
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Jewellery in the Netherlands
Jewellery in the Netherlands Jewellery sales in the Netherlands recorded positive retail value growth of 7% in 2024. While the willingness to purchase fashion products and accessories remains high among the Dutch, many consumers were adopting a more cautious attitude towards spending, resulting in s ... Read More
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Jewellery in Turkey
Jewellery in Turkey Despite high inflation and the soaring costs of living in Turkey, retail volume sales of jewellery continued to rise in 2024. The availability of affordable items has helped to sustain growth. Men’s jewellery registered a weaker performance compared to women’s due to higher level ... Read More
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Traditional and Connected Watches in Taiwan
Traditional and Connected Watches in Taiwan In 2024, traditional and connected watches have seen a retail value increase of 3%, while volume sales have seen a slight decline. However, volume growth continued to be positive for connected watches, supported by the demand for a healthier lifestyle. Con ... Read More
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Personal Accessories in Romania
Personal Accessories in Romania In 2024, Romania’s personal accessories market experienced steady growth across various categories, driven by economic recovery, rising disposable incomes, and shifting consumer preferences towards quality and style. Euromonitor International's Personal Accessoriesin ... Read More
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Personal Accessories in Poland
Personal Accessories in Poland In 2024, the Polish personal accessories market demonstrated a positive recovery after a challenging 2023, bolstered by reduced inflation and broader economic growth. This recovery saw renewed enthusiasm in offline retail, especially within the luxury segment. Demand g ... Read More
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Personal Accessories in Ukraine
Personal Accessories in Ukraine In 2024, the personal accessories market in Ukraine evolved under the continuous pressure of ongoing war in the country. The demographic situation remained highly unfavourable, as millions of Ukrainian emigrants remained abroad. This included a substantial proportion ... Read More
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Personal Accessories in Sweden
Personal Accessories in Sweden In 2024, personal accessories in Sweden saw a retail value growth of 5%, alongside a modest uplift in retail volume sales of 2%. Growth was challenged by the higher cost of living, leading to more cautious spending on certain items, such as fine jewellery, which was fu ... Read More
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Personal Accessories in Taiwan
Personal Accessories in Taiwan In 2024, retail value sales of personal accessories in Taiwan saw growth of 6%, though retail volume growth recorded a marginal decline. While domestic and international tourism flourished, driving demand for travel-related products such as luggage and bags, consumers ... Read More
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