Publisher: Euromonitor International
Category: Apparel

Apparel market research reports by Euromonitor International

(1,087 reports matching your criteria)
    • Sportswear in Portugal

      Sportswear in Portugal Sportswear recorded volume sales decline in 2024, with sports apparel posting the weakest results. Although both, apparel and footwear have been affected by lower purchasing power, sports apparel has felt the impact of this more acutely. The lower levels of brand loyalty in sp ... Read More

    • Footwear in Portugal

      Footwear in Portugal Footwear in Portugal performed better than apparel in 2024, driven by sales of lower cost synthetic and textile footwear, predominantly in sports footwear. The category made a good recovery post-pandemic as the economy re-opened, and consumers returned to offices. Leather footwe ... Read More

    • Hosiery in Norway

      Hosiery in Norway Hosiery volume sales have weakened in Norway following the relatively strong growth post-pandemic, especially in sheer hosiery. Inflation and rising unit prices have resulted in a tougher environment for apparel and footwear overall, which has naturally impacted hosiery as well, si ... Read More

    • Menswear in Portugal

      Menswear in Portugal Menswear recorded strong decline in retail volume and current value terms over 2024, with all categories reporting sales losses. In the face of ongoing economic restraints, consumers have been prioritising expenditure in other areas like travel and tourism at the expense of fash ... Read More

    • Jeans in Romania

      Jeans in Romania As the trend toward casual dressing continues to evolve in Romania, jeans have become a wardrobe staple for consumers of all ages. Consumers value versatile clothing that enables a seamless transition from work to social settings. Nevertheless, cocooning remains an important trend i ... Read More

    • Womenswear in Norway

      Womenswear in Norway Womenswear in Norway faced decline in volume terms over 2024, although there are signs of improvement compared to 2023. Overall, the category is stabilising following a decline during the pandemic in 2020 and two years of strong growth thereafter. Current value sales have slowed ... Read More

    • Apparel Accessories in France

      Apparel Accessories in France Apparel accessories is managing to achieve small positive value gains in France in 2024, with volume seeing a small decline. The category is continuing to see a normalisation effect following the era of the pandemic restrictions and subsequent rebound once society reope ... Read More

    • Apparel Accessories in Saudi Arabia

      Apparel Accessories in Saudi Arabia Demand for apparel accessories in Saudi Arabia is expected to continue its decline in 2024, albeit at a slower rate compared to the previous three years. This decrease can largely be attributed to a normalisation effect, following the surge in demand during the pa ... Read More

    • Footwear in Thailand

      Footwear in Thailand The footwear market in Thailand is experiencing healthy growth, supported by demand across fashion-oriented sneakers and more functionally-driven athletic styles. Leading brands and retailers are capitalising on this trend with unique offerings and localised initiatives to attra ... Read More

    • Traditional and Connected Watches in Mexico

      Traditional and Connected Watches in Mexico Traditional and connected watches in Mexico is expected to continue to experience healthy retail volume and current value growth in 2024, even in a context of economic uncertainty and careful consumption, although growth rates are set to be slightly lower ... Read More

    • Menswear in the Netherlands

      Menswear in the Netherlands As in other apparel categories, menswear is also becoming more polarised between economy and premium menswear. Mid-priced apparel is seeing lower growth while economy lines are in high demand from consumers looking to save money. Budget retail concepts such as Primark are ... Read More

    • Jeans in Nigeria

      Jeans in Nigeria Jeans in Nigeria faced volume sales decline in 2024 due to the poor economic conditions caused by rising inflation. Current value growth rose dramatically in line with unit price inflation. Consumer spending power has been weakened by high inflation, whilst jeans unit prices were dr ... Read More

    • Bags and Luggage in Mexico

      Bags and Luggage in Mexico Bags and luggage in Mexico is set to experience a strong slowdown in retail current value growth in 2024 compared with the previous three years, when it recorded double-digit growth. In 2023, economic conditions encouraged consumption and an increase in travel, despite hig ... Read More

    • Jeans in Thailand

      Jeans in Thailand Jeans continue to be a wardrobe staple in Thailand, with positive growth expected both retail volume and current value terms in 2024. The popularity of jeans is driven by their versatility, offering various styles and fabrics that suit both casual and smarter looks. With fast fashi ... Read More

    • Footwear in France

      Footwear in France Footwear is in a negative slump in both value and volume terms in France in 2024, with volume declines steeper than seen in 2023, and value slumping into negative figures compared to the small growth seen last year. This is, in general, attributed to consumer price-sensitivity and ... Read More

    • Womenswear in Saudi Arabia

      Womenswear in Saudi Arabia Women’s empowerment in Saudi Arabia, aligned with the objectives of Vision 2030, is driving growth in the womenswear market. The government is making significant strides in enhancing women’s rights, improving support systems, and expanding professional opportunities across ... Read More

    • Menswear in Greece

      Menswear in Greece The menswear market in Greece is set to continue to expand in 2024, with major global brands like Zara, Pull & Bear, Bershka, and Massimo Dutti - all part of the Inditex group - dominating the landscape. The popularity of these brands stems from their ability to quickly respond to ... Read More

    • Childrenswear in the Netherlands

      Childrenswear in the Netherlands Childrenswear in the Netherlands is expected to post healthy volume growth in 2024 demonstrating a slight improvement on the previous year. The category witnessed an increase in unit prices derived from general price increases but also a shift towards premium product ... Read More

    • Apparel Accessories in Morocco

      Apparel Accessories in Morocco Apparel accessories is being hit by the aftereffects of climate change in Morocco. These shifts have led to unprecedented winter heatwaves, directly hampering the sale of cold weather-related accessories, such as hats/caps, scarves, and gloves, demand for which remains ... Read More

    • Womenswear in Thailand

      Womenswear in Thailand The market for womenswear in Thailand is experiencing a shift toward multi-purpose products, as consumers increasingly prioritise both fashion and functionality. While style remains a key factor in purchasing decisions, there is growing demand for clothing that offers comfort ... Read More

    • Jeans in the Netherlands

      Jeans in the Netherlands Jeans in the Netherlands registered strong volume growth in 2024 driven by an increase in unit prices and a shift towards premium products. Consumers are encouraged to buy products that place a stronger emphasis on design, durability and sustainable production. There is grow ... Read More

    • Apparel Accessories in Greece

      Apparel Accessories in Greece The return to physical office settings and formal events like weddings and christenings in Greece has positively impacted apparel accessories such as belts and ties in 2024, albeit to a lesser extent than the previous year. Ongoing economic challenges, including inflati ... Read More

    • Apparel Accessories in South Korea

      Apparel Accessories in South Korea Apparel accessories remains in a small negative slump in South Korea in 2024, albeit faring much better than seen in 2023 when the declines were much steeper. However, it should be noted that there was a reason for this previous crash in volume sales, as early 2023 ... Read More

    • Footwear in Greece

      Footwear in Greece The footwear market in Greece is increasingly seeing men gravitate towards sportswear brands like Adidas, Nike, Puma, and Skechers, driven by their focus on durability, comfort, and long-term value. In an inflationary environment, where consumers are more price-conscious, there is ... Read More

    • Footwear in Nigeria

      Footwear in Nigeria Footwear in Nigeria posted declining volume sales in 2024, although value sales increased due to significant unit price increases. Strong inflation during the year weakened consumer spending power whilst footwear brands saw high increases in average prices from the depreciation o ... Read More

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