Category: Children's Apparel
Children's Apparel market research reports by Euromonitor International
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Childrenswear in South Africa
Childrenswear in South Africa continued to perform well in 2024, with both retail volume and value sales rising. With family sizes shrinking and an increasing number of women joining the workforce, some local households now have higher disposable incomes to spend on discretionary items for their chi ... Read More
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Childrenswear in Vietnam
In 2024, childrenswear in Vietnam is expected to continue to experience positive performances in both retail volume and current value terms, thanks to a better economic performance and higher demand for quality goods for children, especially during the hotter weather caused by the effects of the El ... Read More
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Childrenswear in Sweden
In 2024, the childrenswear category in Sweden faced a modest decline in volume sales, while retail value increased by 3%. Despite the ongoing preference for high-quality items, particularly for outdoor activities, the sector encountered challenges. Stagnating birth rates negatively impacted sales, w ... Read More
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Childrenswear in Brazil
In 2024, childrenswear in Brazil is poised for continued retail current value growth – slightly less than in 2023, but still positive. This expansion will be driven by a combination of economic factors, shifting consumer preferences, and external market influences. Euromonitor International's Childr ... Read More
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Childrenswear in Germany
Childrenswear in Germany Demand for childrenswear in Germany, particularly baby and toddler wear, continues to decline, as the country’s birth rate further falls as part of a trend observed in recent years. On the other hand, costs of production continue to rise due to the elevated prices of energy ... Read More
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Childrenswear in Israel
Childrenswear in Israel Childrenswear in Israel was negatively impacted by the trend towards hand-me downs between mothers in 2024, with retail volume sales pushed into decline. When children outgrow their clothes mothers are passing them on to other families with smaller children. Mothers are keen ... Read More
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Childrenswear in Austria
Childrenswear in Austria In 2024, childrenswear in Austria recorded retail value sales growth of 2%, however, much of this was driven by ongoing inflation. As ongoing inflation and higher production costs lead to higher price points, consumer demand reduced, leading retail volume sales to fall by 1% ... Read More
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Childrenswear in Ukraine
Childrenswear in Ukraine Childrenswear saw strong current value growth in Ukraine in 2024. Childrenswear has been dramatically impacted by the fact that a large number of children were taken out of Ukraine following the Russian invasion in February 2022. While a number of people have considered retu ... Read More
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Childrenswear in Mexico
Childrenswear in Mexico Childrenswear is expected to register one of the strongest retail volume contractions amongst apparel categories in Mexico in 2024, although slight growth is still anticipated in current value terms. Inflation and rising prices in various categories have affected the purchasi ... Read More
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Childrenswear in Australia
Childrenswear in Australia Childrenswear in Australia is experiencing a marginally more positive performance in 2024 compared to the previous year, with 2% retail value growth to reach AUD2.7 billion, and 1% retail volume growth. This indicates a movement towards normalisation after a volume decline ... Read More
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Childrenswear in Hong Kong, China
Childrenswear in Hong Kong, China Following a marginal post-pandemic rebound, demand for childrenswear has returned to its declining trajectory, as the retail industry in Hong Kong has faced significant challenges in 2024 due to broader economic uncertainty in the region. The luxury segment has been ... Read More
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Childrenswear in Hungary
Childrenswear in Hungary Childrenswear in Hungary continues to see positive value and volume sales as an ongoing trend in 2024, thanks to the priority given to children by their parents and families. Indeed, childrenswear is seeing the strongest value growth across apparel and footwear, driven by th ... Read More
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Childrenswear in Turkey
Childrenswear in Turkey Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposab ... Read More
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Childrenswear in Chile
Childrenswear in Chile Childrenswear in Chile struggled in 2023, primarily due to the challenging economic landscape marked by persistent inflation, which compelled local consumers to exercise caution in their discretionary spending patterns. With the elevated cost of living, families increasingly p ... Read More
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Childrenswear in Portugal
Childrenswear in Portugal Childrenswear tends to perform better in Portugal during economic downturns, as parents try to minimise the impact on children. However, childrenswear volume and value sales declined in 2024, with all categories suffering. Competition has intensified with brands using promo ... Read More
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Childrenswear in Taiwan
Childrenswear in Taiwan Sportswear is considered a dynamic segment in Taiwan’s childrenswear category. Children’s sportswear is available from key brands, including adidas kids, Puma kids, Nike kids, and Fila kids. The apparel typically features a number of functional benefits, such as odour-control ... Read More
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Childrenswear in Poland
Childrenswear in Poland Parents in Poland are giving children more control over the purchasing decision when it comes to clothing choices. This trend is reflected in the growing popularity of franchised products featuring popular TV and internet characters. Children are exposed to a significant amou ... Read More
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Childrenswear in Norway
Childrenswear in Norway Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an ... Read More
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Childrenswear in Romania
Childrenswear in Romania With lifestyle shifts and changing consumer habits, Romanian parents are spending more on high-quality, branded childrenswear. Parents are drawn to trusted brands that ensure both style and durability, making childrenswear one of the most dynamic categories in apparel and fo ... Read More
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Childrenswear in the Netherlands
Childrenswear in the Netherlands Childrenswear in the Netherlands is expected to post healthy volume growth in 2024 demonstrating a slight improvement on the previous year. The category witnessed an increase in unit prices derived from general price increases but also a shift towards premium product ... Read More
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Childrenswear in Nigeria
Childrenswear in Nigeria Poor economic conditions in Nigeria characterised by high inflation led to the decline in consumer demand for childrenswear over 2024. Inflationary conditions caused by depreciation of the local currency had a strong negative impact on consumer spending power, leading consum ... Read More
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Childrenswear in Morocco
Childrenswear in Morocco In Morocco, childrenswear witnessed stable demand in 2024, although families are still struggling with higher costs of living, and this is compelling many Moroccans to exercise caution in their discretionary spending. Further exacerbating this situation is the fact that chil ... Read More
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Childrenswear in Greece
Childrenswear in Greece In Greece, children’s active lifestyles have led to an increasing demand for childrenswear that is both comfortable and durable. Parents are particularly focused on clothing that allows mobility and withstands the wear and tear of active play. Simplicity in design is also key ... Read More
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Childrenswear in France
Childrenswear in France Childrenswear remains in a structural slump in France in 2024, attributed to sluggish birthrates and the fact that many parents purchase second-hand apparel for their children, due to the fact that children grow out of their clothes quickly, and it is easy to find (and sell) ... Read More
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Childrenswear in South Korea
Childrenswear in South Korea Childrenswear is only just achieving positive volume sales in South Korea in 2024, while value is better supported by high unit prices. Specifically, sluggish birthrates are placing downwards pressure on volume, while a noted consumer preference for premium and luxury br ... Read More
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