Category: Children's Apparel
Children's Apparel market research reports by Euromonitor International
-
Childrenswear in Australia
Childrenswear in Australia Childrenswear in Australia is experiencing a marginally more positive performance in 2024 compared to the previous year, with 2% retail value growth to reach AUD2.7 billion, and 1% retail volume growth. This indicates a movement towards normalisation after a volume decline ... Read More
-
Childrenswear in Hong Kong, China
Childrenswear in Hong Kong, China Following a marginal post-pandemic rebound, demand for childrenswear has returned to its declining trajectory, as the retail industry in Hong Kong has faced significant challenges in 2024 due to broader economic uncertainty in the region. The luxury segment has been ... Read More
-
Childrenswear in Hungary
Childrenswear in Hungary Childrenswear in Hungary continues to see positive value and volume sales as an ongoing trend in 2024, thanks to the priority given to children by their parents and families. Indeed, childrenswear is seeing the strongest value growth across apparel and footwear, driven by th ... Read More
-
Childrenswear in Turkey
Childrenswear in Turkey Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposab ... Read More
-
Childrenswear in Chile
Childrenswear in Chile Childrenswear in Chile struggled in 2023, primarily due to the challenging economic landscape marked by persistent inflation, which compelled local consumers to exercise caution in their discretionary spending patterns. With the elevated cost of living, families increasingly p ... Read More
-
Childrenswear in Portugal
Childrenswear in Portugal Childrenswear tends to perform better in Portugal during economic downturns, as parents try to minimise the impact on children. However, childrenswear volume and value sales declined in 2024, with all categories suffering. Competition has intensified with brands using promo ... Read More
-
Childrenswear in Taiwan
Childrenswear in Taiwan Sportswear is considered a dynamic segment in Taiwan’s childrenswear category. Children’s sportswear is available from key brands, including adidas kids, Puma kids, Nike kids, and Fila kids. The apparel typically features a number of functional benefits, such as odour-control ... Read More
-
Childrenswear in Poland
Childrenswear in Poland Parents in Poland are giving children more control over the purchasing decision when it comes to clothing choices. This trend is reflected in the growing popularity of franchised products featuring popular TV and internet characters. Children are exposed to a significant amou ... Read More
-
Childrenswear in Norway
Childrenswear in Norway Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an ... Read More
-
Childrenswear in Romania
Childrenswear in Romania With lifestyle shifts and changing consumer habits, Romanian parents are spending more on high-quality, branded childrenswear. Parents are drawn to trusted brands that ensure both style and durability, making childrenswear one of the most dynamic categories in apparel and fo ... Read More
-
Childrenswear in the Netherlands
Childrenswear in the Netherlands Childrenswear in the Netherlands is expected to post healthy volume growth in 2024 demonstrating a slight improvement on the previous year. The category witnessed an increase in unit prices derived from general price increases but also a shift towards premium product ... Read More
-
Childrenswear in Nigeria
Childrenswear in Nigeria Poor economic conditions in Nigeria characterised by high inflation led to the decline in consumer demand for childrenswear over 2024. Inflationary conditions caused by depreciation of the local currency had a strong negative impact on consumer spending power, leading consum ... Read More
-
Childrenswear in Morocco
Childrenswear in Morocco In Morocco, childrenswear witnessed stable demand in 2024, although families are still struggling with higher costs of living, and this is compelling many Moroccans to exercise caution in their discretionary spending. Further exacerbating this situation is the fact that chil ... Read More
-
Childrenswear in Greece
Childrenswear in Greece In Greece, children’s active lifestyles have led to an increasing demand for childrenswear that is both comfortable and durable. Parents are particularly focused on clothing that allows mobility and withstands the wear and tear of active play. Simplicity in design is also key ... Read More
-
Childrenswear in France
Childrenswear in France Childrenswear remains in a structural slump in France in 2024, attributed to sluggish birthrates and the fact that many parents purchase second-hand apparel for their children, due to the fact that children grow out of their clothes quickly, and it is easy to find (and sell) ... Read More
-
Childrenswear in South Korea
Childrenswear in South Korea Childrenswear is only just achieving positive volume sales in South Korea in 2024, while value is better supported by high unit prices. Specifically, sluggish birthrates are placing downwards pressure on volume, while a noted consumer preference for premium and luxury br ... Read More
-
Childrenswear in Thailand
Childrenswear in Thailand Thailand's childrenswear market is expected to post positive growth in retail volume terms in 2024, continuing the trend of the previous two years. One primary driver is the necessity for parents to replace outgrown clothing, including school uniforms and footwear. Moreover ... Read More
-
Childrenswear in Saudi Arabia
Childrenswear in Saudi Arabia The childrenswear market in Saudi Arabia continues to see healthy growth in retail volume terms, driven by demographic trends and cultural factors that emphasise the importance of children's clothing. Children aged 0-14 make up approximately a quarter of the country’s p ... Read More
-
Childrenswear in the United Arab Emirates
Childrenswear in the United Arab Emirates Trends in boys' and girls' apparel in the United Arab Emirates indicate a growing segment focused on sportswear and sports-inspired clothing. This shift is being driven by leading global brands such as adidas and Nike, as well as retailers such as Marks & Sp ... Read More
-
Childrenswear in the United Kingdom
Childrenswear in the United Kingdom Overall childrenswear in the UK continues to feel the impact of declining birth rates, especially baby and toddler wear. Furthermore, the second-hand market proves an attractive choice for local consumers looking to purchase childrenswear at lower costs. Further p ... Read More
-
Childrenswear in Egypt
Childrenswear in Egypt Childrenswear in Egypt experienced a decline in volume terms from the second quarter of 2024 onwards, primarily due to the devaluation of the Egyptian pound and the escalating costs of production, such as higher prices for cotton and threads. These economic challenges drove up ... Read More
-
Childrenswear in Canada
Childrenswear in Canada Childrenswear in Canada experienced marginal value growth in 2024, with volumes remaining flat, following strong gains in 2023. Inflationary pressures and an overall increase in the cost of living led many parents to prioritise value-oriented purchases, focusing on promotions ... Read More
-
Childrenswear in Denmark
Childrenswear in Denmark In 2024, childrenswear saw a recovery in retail volume sales, with the solid growth bringing volumes back to pre-pandemic levels. Lower inflation and interest rates, combined with a recovery in real wages, resulted in higher levels of consumer confidence and this elevated de ... Read More
-
Childrenswear in Argentina
Childrenswear in Argentina Childrenswear has been less affected by Argentina’s economic climate in 2024, compared to other apparel categories. Consumers are undoubtedly under pressure due to staggering inflation rates and high costs of living. However, parents tend to prioritise childrenswear as chi ... Read More
-
Childrenswear in Singapore
Childrenswear in Singapore Despite a falling birth rate, demand for childrenswear in Singapore continues to rise, driven by the evolving priorities of parents, particularly younger generations, who are prioritising high-quality, fashionable, and sustainable clothing for their children. Many are will ... Read More
Research Assistance
