Category: Sports Apparel
Sports Apparel market research reports by Euromonitor International
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Sportswear in Australia
Sportswear in Australia Sportswear in Australia continues to record a strong performance in 2024, with 6% retail value growth to reach AUD7.0 billion. Despite experiencing decline immediately after the emergence of the pandemic, sportswear remains a standout category in terms of the strength of its ... Read More
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Sportswear in Hong Kong, China
Sportswear in Hong Kong, China After quickly recovering in 2021, value sales of sportswear in Hong Kong are stagnating, as retail has faced significant challenges in 2024 due to broader economic uncertainty in the region. Like many categories in apparel and footwear, sportswear is being influenced b ... Read More
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Sportswear in Hungary
Sportswear in Hungary Sportswear continues to be supported by a confluence of positive factors in Hungary in 2024. Sportswear for everyday use is also gaining popularity because these items often have a “story” to tell and feature more detailed designs. This is further supported by styles worn and p ... Read More
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Sportswear in Turkey
Sportswear in Turkey Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturer ... Read More
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Sportswear in Chile
Sportswear in Chile Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also becaus ... Read More
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Sportswear in Norway
Sportswear in Norway Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outd ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices st ... Read More
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Sportswear in Romania
Sportswear in Romania Sports-inspired apparel remains the largest and most influential part of the Romanian sportswear category in 2024. The category’s popularity is related to shifting cultural trends in Romania, whereby more people are adopting active lifestyles and gravitating toward versatile, f ... Read More
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Sportswear in Poland
Sportswear in Poland adidas Poland Sp saw a strong recovery in sportswear sales over 2024 as the brand rebounded from prior challenges. With the appointment of a new CEO, the brand implemented strategic changes that reinforced its leadership position, supported by its e-commerce operations and stron ... Read More
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Sportswear in Taiwan
Sportswear in Taiwan Sportswear in Taiwan reported stronger current value growth in 2024 due to increasing participation in sports and fitness activities among the population. Recently reinforced by health concerns surrounding COVID-19, the positive influence of this well-established trend has been ... Read More
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Sportswear in Portugal
Sportswear in Portugal Sportswear recorded volume sales decline in 2024, with sports apparel posting the weakest results. Although both, apparel and footwear have been affected by lower purchasing power, sports apparel has felt the impact of this more acutely. The lower levels of brand loyalty in sp ... Read More
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Womenswear in Thailand
Womenswear in Thailand The market for womenswear in Thailand is experiencing a shift toward multi-purpose products, as consumers increasingly prioritise both fashion and functionality. While style remains a key factor in purchasing decisions, there is growing demand for clothing that offers comfort ... Read More
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Sportswear in South Korea
Sportswear in South Korea Sportswear is maintaining healthy value growth in South Korea in 2024, albeit at lower levels than seen in the recent review period, as sales normalise after the enhanced value created by inflationary pressures leading to high unit prices. Overall, sportswear is supported b ... Read More
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Sportswear in Saudi Arabia
Sportswear in Saudi Arabia Saudi Arabia is undergoing a significant socioeconomic transformation, with sports emerging as a key element of its Vision 2030 agenda. This strategic initiative aims to promote mass participation in sports, elevate athletic performance, and establish the Kingdom as a glob ... Read More
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Sportswear in Morocco
Sportswear in Morocco Sportswear in Morocco continues to see healthy growth in current value terms, although the rate of expansion declined slightly compared to the previous year. Consumer demand is primarily driven by the increasing adoption of active and healthy lifestyles, including greater parti ... Read More
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Sportswear in Nigeria
Sportswear in Nigeria Consumer demand for sportswear in Nigeria was negatively impacted by the weak economic environment and higher inflation rate in 2024. With inflation spiking, consumer purchasing power was significantly reduced forcing consumers to focus on essentials. Nevertheless, sportswear h ... Read More
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Sportswear in Thailand
Sportswear in Thailand The sportswear market in Thailand is experiencing robust growth, fuelled by a growing emphasis on health and wellness among local consumers. Regular exercise and fitness routines, such as running, yoga, gym workouts, and outdoor sports, have become integral to the lifestyles o ... Read More
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Sportswear in the Netherlands
Sportswear in the Netherlands Sportswear continues to thrive in the Netherlands, driven by the growing interest in sports and healthy lifestyles among the Dutch. More people are aware of the benefits of sports and fitness while adopting preventive measures to extend the quality of life and avoid dis ... Read More
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Sportswear in France
Sportswear in France Sportswear is a winner in France in 2024, thanks to the ongoing athleisure and streetwear trends, alongside the positive effect of the Paris Olympics. Notably, athleisure and streetwear trends are cited to be popular among younger urban men Euromonitor International's Sportswear ... Read More
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Sportswear in Greece
Sportswear in Greece Sportswear has gained significant traction in Greece, driven by its blend of functionality and style, which appeals to a broad demographic, including younger consumers who prioritise comfort in their daily clothing choices. Demand for sportswear accelerated during the pandemic, ... Read More
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Apparel and Footwear in the Netherlands
Apparel and Footwear in the Netherlands Apparel and footwear in the Netherlands continued to witness steady volume growth in 2024, reflecting rising consumer demand and the strong interest in fashion and accessories. While the willingness to purchase apparel and footwear remains high, Dutch consumer ... Read More
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Apparel and Footwear in Saudi Arabia
Apparel and Footwear in Saudi Arabia The market apparel and footwear in Saudi Arabia continues to thrive, fuelled by a combination of cultural pride modernisation and economic transformation. As one of the fastest-growing economies in the Middle East, Saudi Arabia benefits from significant investmen ... Read More
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Sportswear in the United Arab Emirates
Sportswear in the United Arab Emirates Sportswear in the United Arab Emirates is witnessing robust growth in 2024, although this momentum is gradually slowing. Within the category, sports-inspired apparel is experiencing the highest value growth, with brands such as lululemon gaining popularity for ... Read More
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Sportswear in the United Kingdom
Sportswear in the United Kingdom Sportswear in the UK continues to outpace overall apparel and footwear in value growth terms, with a more impressive performance for sports footwear compared to sports apparel. Within sports footwear, the sports-inspired segment continues to lead, despite exhibiting ... Read More
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Sportswear in the Czech Republic
Sportswear in the Czech Republic Sportswear in the Czech Republic is experiencing notable growth in 2024, with apparel and footwear accounting for nearly one-third of total value sales during the review period. This resurgence is driven by the increasing popularity of sports activities and the susta ... Read More
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