Category: Sports Apparel
Sports Apparel market research reports by Euromonitor International
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Apparel and Footwear in Spain
Apparel and Footwear in Spain Retail sales of apparel and footwear in Spain registered a slowdown in growth in both volume and current value terms in 2024, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high conce ... Read More
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Sportswear in Spain
Sportswear in Spain Sportswear continued to enjoy current value growth in 2024 but at a slower rate than seen in the previous year of the review period. This slowdown was largely due to the challenging economic situation, with elevated inflation and high interest rates leading many Spaniards to redu ... Read More
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Sportswear in Malaysia
Sportswear in Malaysia Sportswear in Malaysia is experiencing a surge in demand, driven by an increasingly active population, who are engaging in sports such as running, marathons, gym workouts, basketball, and badminton. This shift towards health-conscious lifestyles has sparked a growing interest ... Read More
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Sportswear in the Philippines
Sportswear in the Philippines In the Philippines, sportswear has traditionally been purchased for athletic or sports-related activities. However, in recent years, there has been a noticeable shift in consumer behaviour, with individuals purchasing sportswear not only for use during physical activiti ... Read More
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Sportswear in Japan
Sportswear in Japan During the COVID-19 pandemic, people in Japan were urged to avoid enclosed spaces, crowded areas, and close contact to prevent the spread of the virus. As a result, camping emerged as an appealing leisure activity, allowing individuals to enjoy vast outdoor spaces while minimisin ... Read More
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Sportswear in Indonesia
Sportswear in Indonesia The sportswear market in Indonesia is set for robust growth in current value terms 2024, marking its fourth consecutive year of expansion. This surge is being driven by an increasing focus on sports and fitness, a trend that gained momentum during the COVID-19 pandemic. As mo ... Read More
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Sportswear in China
Sportswear in China Sportswear in China is projected to experience solid retail current value growth in 2024, reflecting a continuation of the steady progress observed in recent years. Following a post-pandemic rebound in 2023, overall apparel and footwear in China has reached relative saturation in ... Read More
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Sportswear in Italy
Sportswear in Italy The sportswear industry in Italy is experiencing a particularly lively phase, with value and volume sales having grown in 2024 despite prevailing economic challenges and low consumer confidence. In Italy, demand for sportswear was particularly strong during the spring with this s ... Read More
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Apparel and Footwear in the US
Apparel and Footwear in the US Following a peak in year-on-year growth for apparel and footwear in the US in 2021 as sales rebounded from the pandemic decline, the industry experienced two consecutive years of falling sales in retail volume terms, with low growth in retail current value terms, drive ... Read More
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Sportswear in the US
Sportswear in the US While the retail current value growth rate of sportswear slowed in 2023 due to surging inflationary pressures, the cooling inflation rate and stabilising unit prices are expected to contribute to an increase in growth for sportswear in the US in 2024. Since 2021, sportswear has ... Read More
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Beyond the Game: The Transformation of Women’s Sportswear
Beyond the Game: The Transformation of Women’s Sportswear The report provides insights into current trends, consumer preferences, emerging opportunities and competitive landscape in the women's sportswear market. Understanding these trends helps companies in making informed decisions about how to di ... Read More
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Sportswear in India
Sportswear in India The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis on fitness and wellness, with ... Read More
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Sportswear in Nigeria
Sportswear in Nigeria Demand for sportswear was negatively impacted by the weak economy in 2023, which was caused by high inflation which weakened consumer spending power as the cost of living rose. Although the category registered healthy growth in current value terms in 2023 this was due to soarin ... Read More
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Sportswear in Brazil
Sportswear in Brazil In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year after the pandemic was offici ... Read More
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Competitor Strategies in Apparel and Footwear
Competitor Strategies in Apparel and Footwear Global inflation continues impacting the apparel and footwear industries. Rising production costs, driven by increased prices of raw materials and transportation, have led to higher retail prices. This inflationary pressure is straining purchasing power ... Read More
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Sportswear in Germany
Sportswear in Germany Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than expected. Inflation has stayed high ... Read More
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Sportswear in Mexico
Sportswear in Mexico In 2022, buoyed by post-pandemic recovery optimism, sportswear giants such as adidas and Nike significantly ramped up their import volumes. However, by 2023, the import volumes for these two brands were seeing a sharp decline, especially when comparing the first six months of th ... Read More
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Sportswear in Taiwan
Sportswear in Taiwan Despite substantial price hikes amidst rising inflation in Taiwan, growth in sportswear current value sales in 2023 is set to be slower than in 2022. This is mainly because falling purchasing power and heightened economic uncertainty have led most consumers to rein in discretion ... Read More
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Sportswear in Turkey
Sportswear in Turkey As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms of profitability and growth p ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw sales surpass pre- ... Read More
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Sportswear in Portugal
Sportswear in Portugal Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of Portuguese consumers practis ... Read More
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Sportswear in Israel
Sportswear in Israel In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their investments in the category. The ... Read More
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Sportswear in Hungary
Sportswear in Hungary During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have been major factors contribut ... Read More
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Sportswear in Sweden
Sportswear in Sweden Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest in their health than before. A ... Read More
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Sportswear in Norway
Sportswear in Norway Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities such as hiking, running, and ski ... Read More
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