Category: Sports Apparel
Sports Apparel market research reports by Euromonitor International
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Sportswear in South Africa
Sportswear in South Africa continued to record solid value growth in 2024, primarily driven by the athleisure trend and a casualisation of dress codes. However, an increasing number of low-priced options has emerged on the local market, including the likes of Mr Price Sport, thereby expanding the sp ... Read More
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Top Five Trends in Apparel and Footwear
Uncertainty reigns across the fashion landscape as the industry continues to feel pressure on discretionary spending while grappling with geopolitical risks. However, rising demand from emerging markets, new technologies, intergenerational shifts and consumers’ growing preferences for experiences an ... Read More
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On AG in Sportswear (World)
Driven by innovation-centred product development and robust branding strategies within the athletic footwear market, On AG has established itself as the world’s fastest growing sportswear brand. On continued to outperform the global sports footwear industry in 2024, recording double-digit growth. It ... Read More
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Sportswear in Brazil
As 2024 unfolded, sportswear continued to thrive in Brazil, driven by an enduring focus on health, wellness, and active lifestyles. Despite the challenge of global economic uncertainties, the category has proven resilient, with the expectation of dynamic retail current value growth, benefiting from ... Read More
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Sportswear in Vietnam
In 2024, sportswear in Vietnam is expected to maintain dynamism, with a double-digit retail current value growth rate, thanks to an improved economic performance and the increasing health trend. However, ongoing wars globally continue to create an uncertain economic situation, leading some people to ... Read More
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Sportswear in Sweden
Across the review period, sportswear in Sweden outperformed the broader apparel and footwear industry. However, the segment has undergone a correction following the record sales levels seen, especially post-COVID-19, when interest in comfort, health and wellness rose. This correction continued into ... Read More
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Sportswear in Germany
Sportswear in Germany In 2024, sportswear in Germany maintains healthy growth, confirming the resilience of the category. Sports-inspired apparel and footwear are both recording particularly strong growth, given the versatility of casualwear as not only part of daily lives or outside of work, but al ... Read More
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Sportswear in Austria
Sportswear in Austria In 2024, while the sportswear in sector in Austria saw slower growth compared to 2023, it continued to demonstrate resilience, maintaining strong performance despite a relatively challenging year for the broader apparel and footwear markets. One of the key drivers of sales was ... Read More
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The World Market for Apparel and Footwear
The World Market for Apparel and Footwear This report explores how fashion players can redefine their value beyond price to attract shoppers, as budgeting among consumers has normalised. In the current context of geopolitical tensions, economic uncertainty and climate change, industry players need t ... Read More
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Sportswear in Israel
Sportswear in Israel Sportswear and sports inspired clothing enjoyed solid growth over 2024 as Israelis are very interested in keeping fit and being perceived as sporty. Israelis continue to take part in lots of different sporting activities such as football, basketball, water sports, running and te ... Read More
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Sportswear in Ukraine
Sportswear in Ukraine Sportswear saw strong current value growth in Ukraine in 2024. However, the sportwear category is not able to perform at its full potential during the ongoing war in Ukraine. While the channel continues to see sales rise in value terms, this is largely a result of unit price gr ... Read More
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Sportswear in Mexico
Sportswear in Mexico Sportswear is set to show more dynamism than other apparel and footwear categories in Mexico in retail current value terms in 2024; however, it is also expected to experience a slowdown in growth compared with 2023, in line with rising prices. Sportswear in the country is charac ... Read More
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Sportswear in Australia
Sportswear in Australia Sportswear in Australia continues to record a strong performance in 2024, with 6% retail value growth to reach AUD7.0 billion. Despite experiencing decline immediately after the emergence of the pandemic, sportswear remains a standout category in terms of the strength of its ... Read More
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Sportswear in Hong Kong, China
Sportswear in Hong Kong, China After quickly recovering in 2021, value sales of sportswear in Hong Kong are stagnating, as retail has faced significant challenges in 2024 due to broader economic uncertainty in the region. Like many categories in apparel and footwear, sportswear is being influenced b ... Read More
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Sportswear in Hungary
Sportswear in Hungary Sportswear continues to be supported by a confluence of positive factors in Hungary in 2024. Sportswear for everyday use is also gaining popularity because these items often have a “story” to tell and feature more detailed designs. This is further supported by styles worn and p ... Read More
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Sportswear in Turkey
Sportswear in Turkey Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturer ... Read More
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Sportswear in Chile
Sportswear in Chile Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also becaus ... Read More
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Sportswear in Norway
Sportswear in Norway Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outd ... Read More
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Sportswear in Romania
Sportswear in Romania Sports-inspired apparel remains the largest and most influential part of the Romanian sportswear category in 2024. The category’s popularity is related to shifting cultural trends in Romania, whereby more people are adopting active lifestyles and gravitating toward versatile, f ... Read More
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Sportswear in Poland
Sportswear in Poland adidas Poland Sp saw a strong recovery in sportswear sales over 2024 as the brand rebounded from prior challenges. With the appointment of a new CEO, the brand implemented strategic changes that reinforced its leadership position, supported by its e-commerce operations and stron ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices st ... Read More
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Sportswear in Taiwan
Sportswear in Taiwan Sportswear in Taiwan reported stronger current value growth in 2024 due to increasing participation in sports and fitness activities among the population. Recently reinforced by health concerns surrounding COVID-19, the positive influence of this well-established trend has been ... Read More
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Sportswear in Portugal
Sportswear in Portugal Sportswear recorded volume sales decline in 2024, with sports apparel posting the weakest results. Although both, apparel and footwear have been affected by lower purchasing power, sports apparel has felt the impact of this more acutely. The lower levels of brand loyalty in sp ... Read More
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Womenswear in Thailand
Womenswear in Thailand The market for womenswear in Thailand is experiencing a shift toward multi-purpose products, as consumers increasingly prioritise both fashion and functionality. While style remains a key factor in purchasing decisions, there is growing demand for clothing that offers comfort ... Read More
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Sportswear in South Korea
Sportswear in South Korea Sportswear is maintaining healthy value growth in South Korea in 2024, albeit at lower levels than seen in the recent review period, as sales normalise after the enhanced value created by inflationary pressures leading to high unit prices. Overall, sportswear is supported b ... Read More
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