Category: Apparel
Apparel market research reports by Euromonitor International
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Nappies/Diapers/Pants in Portugal
The market for nappies/diapers/pants in Portugal experienced stagnant performance in volume terms in 2024. According to Statistics Portugal, there were 84,788 live births during the year, a decrease of 1.4% compared to 2023. This decline in birth rates, alongside an ageing population, is contributin ... Read More
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Nappies/Diapers/Pants in Slovakia
The nappies/diapers/pants category in Slovakia experienced limited value growth in 2024 due to several contributing factors. A slow rate of price increases, combined with lower birth rates, resulted in stagnation. Moreover, minimal product innovation across leading brands contributed to the market's ... Read More
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Apparel and Footwear Specialists in Portugal
Apparel and footwear specialists saw a steep slump in sales in Portugal in 2024, due to changing consumer behaviour. Specifically, consumers are noted to be spending more on experiences such as holidays and travel, and less so on products which they deem to be non-essential. Added to which, there is ... Read More
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Apparel and Footwear Specialists in Taiwan
One big story making waves in apparel and footwear specialists in Taiwan in 2024 is the fact that Chinese e-commerce giant Taobao has announced free shipping for purchases made in Taiwan, significantly enhancing the shopping experience for consumers looking for clothing options. This strategic move ... Read More
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Shein (Roadget Business) in Apparel and Footwear (World)
Since its rapid expansion in 2019, Roadget Business, parent company of Shein, has become the fifth largest global apparel and footwear company by 2024. However, growth has slowed due to market saturation, regulatory challenges and rising competition from China-based platforms such as Temu and TikTok ... Read More
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Apparel and Footwear Specialists in Vietnam
In 2024, Vietnam’s gross domestic product grows at a faster rate than in the previous year, yet apparel and footwear specialist retailers witnessed a pronounced shift in consumer attitudes. Many people are anxious about ongoing war conflicts that contribute to a fragile economic outlook, prompting t ... Read More
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Nappies/Diapers/Pants in Thailand
Value sales of nappies/diapers/pants in Thailand increased in 2024 at a significantly faster rate than growth in volume sales. Disposable pants remained the largest and most dynamic subcategory within nappies/diapers/pants during the year, with value sales rising more quickly than overall nappies/di ... Read More
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Apparel and Footwear Specialists in New Zealand
While inflation started to slow in 2024, consumers were still grappling with higher costs of living, which negatively impacted consumer spending at apparel and footwear specialist stores. To manage higher living expenses, consumers traded down to cheaper alternatives for clothing and footwear and re ... Read More
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Apparel and Footwear Specialists in Chile
2024 was a year of recovery for most players in apparel and footwear specialists in Chile, with consumers increasing their spending in the channel after a slow 2023. With an easing of inflation during 2024 and greater access to credit, in addition to a colder winter that saw the arrival of rain acro ... Read More
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Apparel and Footwear Specialists in Turkey
Apparel and footwear specialists in Turkey recorded solid growth in 2024. Derimod is planning to increase the number of stores in Turkey to 100 by the end of 2025. The brand is not only expanding its store-based network in terms of number of outlets but has also announced its intention to increased ... Read More
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Nappies/Diapers/Pants in Romania
Value sales of nappies/diapers/pants in Romania recorded a positive increase in 2024, although the category experienced a polarising evolution. In 2023, unit prices saw a sharp rise due to inflation and the waterbed effect caused by price capping on essential products. Although inflation slowed in 2 ... Read More
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Apparel and Footwear Specialists in Hungary
Apparel and footwear specialists in Hungary showed an improved performance in current value growth terms in 2024. Trade picked up as confidence and purchasing power among consumers were strengthened by a significant reduction in inflation. The launch of new collections also helped to drive demand. I ... Read More
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Nappies/Diapers/Pants in Argentina
In 2024, while retail value sales of nappies/diapers/pants in Argentina grew significantly, the volume of sales declined at a substantial rate, exceeding the drop seen in the previous two years. This decline, due to the falling birth rate in Argentina, was further exacerbated by the economic crisis ... Read More
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Nappies/Diapers/Pants in Denmark
Retail value sales of nappies/diapers/pants declined in 2024, driven by households increasingly prioritising value. Consumers were actively seeking discounts, purchasing in bulk during promotional campaigns, downgrading to lower-priced alternatives, and shifting towards budget-friendly sales channel ... Read More
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Nappies/Diapers/Pants in Egypt
The market for nappies/diapers/pants in Egypt registered a decline in retail volume sales in 2024, continuing the trend of the previous year. The category is struggling to achieve growth due to a declining birth rate, which has reduced the number of potential consumers. In addition, high inflation a ... Read More
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Apparel and Footwear in Asia Pacific
A major slowdown in growth in China negatively impacted the overall apparel and footwear performance in Asia Pacific in 2024, with retail sales increasing at a much slower rate in real value terms in the region than a year earlier. Increasing polarisation, with mass and luxury brands doing well, but ... Read More
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Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
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Nappies/Diapers/Pants in France
In 2024, volume and current value sales of nappies/diapers/pants in France declined, reflecting the country’s falling birth rate. Disposable pants emerged as the largest subcategory in volume and current value terms, as well as the most dynamic. The segment’s rise was partly fuelled by the return to ... Read More
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Nappies/Diapers/Pants in Malaysia
Value sales of nappies/diapers/pants in Malaysia rose in 2024, amid a more stable pricing environment as inflation subsided. The growing popularity of e-commerce has intensified price competition among brands, prompting them to offer lower unit prices to capture market share. Local consumers frequen ... Read More
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Apparel and Footwear Specialists in Malaysia
Apparel and footwear specialists in Malaysia continued to post strong growth in retail current value sales and outlet numbers in 2024. The strong development plans for fast fashion brands helped to boost the growth performance of apparel and footwear specialists as a whole at the end of the review p ... Read More
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Nappies/Diapers/Pants in Bulgaria
In 2024, nappies/diapers/pants in Bulgaria posted steady but lower value growth in alignment with lower inflation and price stabilisation, although retail prices remain at a high. Junior nappies/diapers was the largest category based on the product’s requirement for protection and comfort for junior ... Read More
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Nappies/Diapers/Pants in Colombia
Value sales of nappies/diapers/pants increased in 2024, although volume sales experienced a decline. According to DANE (National Statistics Department), Colombia recorded its lowest birth rate in a decade. In the first half of 2024, births fell by 15.2% compared to the same period in 2023. Many wome ... Read More
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Apparel and Footwear Specialists in Thailand
Apparel and footwear specialists saw robust growth in current value terms in 2024. The rebound in tourism and consumers returning to more active lifestyles helped fuel demand. Other factors such as urbanisation and the enduring popularity of fast fashion retailers such as Uniqlo and H&M also support ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Despite a second consecutive year of positive volume growth in 2024, overall demand for nappies/diapers/pants in Hong Kong remained lower than pre-pandemic levels. Between mid-2023 and mid-2024, Hong Kong’s population declined by 0.1%, continuing the downward trend observed in the local market. Whil ... Read More
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Apparel and Footwear Specialists in the Philippines
Apparel and footwear specialists in the Philippines experienced robust growth in 2024, driven by increased mobility as consumers returned to their pre-pandemic shopping routines. The resurgence in office attendance spurred demand for professional attire, prompting retailers to cater to this trend. F ... Read More
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