Category: Beverages
Europe Beverages
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Rtds in Austria
... and became more adventurous in experimenting with new cocktail and long drink ingredients. The industry responded swiftly to this heightened demand by introducing a significant number of new RTD products in 2022. Euromonitor International's RTDs ... Read More
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Beer in Croatia
... sales, which are largely dependent on foreign tourists, rose sharply in the year, off-trade sales declined. This decline is attributable to younger adult consumers going out again and therefore shifting consumption to the on-trade channel, ... Read More
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Wine in Croatia
... demand for more affordable brands was evident in the channel in 2022 due to lower consumer purchasing power. On-trade sales, meanwhile, performed very well, registering double-digit volume growth in 2022 as a result of the ... Read More
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Spirits in Croatia
... disposable incomes as a result of rising inflation and the general negative economic conditions in Croatia. Compared with other alcoholic drinks categories, spirits has seen very little unit price growth since the beginning of the ... Read More
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Cider/Perry in Hungary
... in discretionary spending. It continued to perform positively overall, however, particularly at the off-trade level, as consumption of this product type is still emerging from a relatively low base in the country. New launches, marketing ... Read More
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Rtds in Hungary
... spending decisions, as these products are comparatively expensive, and at the retail level – where consumption is heavily concentrated – spirits mixed with soft drinks provide a much more economical substitute. It was also negatively ... Read More
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Wine in Austria
... impacted. As a result, the volume sales of wine showed significant growth compared to 2021, coming close to the levels seen in the pre-pandemic year of 2019. However, despite this recovery, home consumption continued to ... Read More
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Rtds in Croatia
... successful tourist season and the return of music festivals, especially electronic music festivals in the south coast of Croatia. Euromonitor International's RTDs in Croatia report offers a comprehensive guide to the size and shape of ... Read More
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Beer in Austria
... and public life and the going out habits of consumers largely normalised. Thanks to the massive growth in on-trade sales, overall volume sales in beer saw significant growth in 2022 and were only just below ... Read More
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Alcoholic Drinks in Croatia
... tourism was almost at its pre-pandemic level. Rising prices encouraged a shift to economy and mid-priced beer and wine, as well as a migration from RTDs to cheaper alternatives, including own mixes at home with ... Read More
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Alcoholic Drinks in Hungary
... fallout of Russia’s invasion of Ukraine and the weakness of the forint. Price hikes and falling purchasing power caused growth in total volume sales to slow, with all of the main categories posting weaker results ... Read More
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Wine in Hungary
... price hikes and falling purchasing power as inflation in Hungary surged due to the combined impact of the global recovery from the pandemic and the geopolitical repercussions of Russia’s invasion of Ukraine. In addition to ... Read More
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Spirits in Hungary
... was particularly exposed to more cautious attitudes to discretionary spending among consumers as the cost of living soared due to high inflation fuelled by the global recovery from the pandemic, Russia’s invasion of Ukraine and ... Read More
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Cider/Perry in Croatia
... to grow in 2022, benefiting from becoming increasingly popular amongst women and the younger generation, as well as being increasingly consumed throughout the year and not just in summer. Cider/perry is popular with consumers who ... Read More
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Beer in Hungary
... levels. Overall demand was constrained by rising prices and falling purchasing power as inflation soared due to the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine. Heightened budget-consciousness also weakened the ... Read More
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Spirits in Austria
... gradually returned to their pre-pandemic going out habits. However, spirits faced challenges due to consumer apprehension caused by high inflation resulting from the energy crisis triggered by the Russian invasion of Ukraine. Euromonitor International's Spirits ... Read More
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Alcoholic Drinks in Austria
... out habits, resulting in a significant growth in on-trade volume sales. Overall, volume sales in alcoholic drinks nearly reached the level of the pre-pandemic year 2019, with categories like cider/perry and RTDs even slightly surpassing ... Read More
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Cider/Perry in North Macedonia
... growth was in the double and even triple-digit percentages range, although the category witnessed significant decline during the COVID-19 pandemic as a result of low consumer demand, especially on-trade. Euromonitor International's Cider/Perry in North Macedonia ... Read More
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Wine in Romania
... living. The majority of the population found their disposable incomes dwindling, further compounded by an increase in the average shelf price of wine, which subsequently led to a volume decline in off-trade sales. Euromonitor International's ... Read More
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Beer in Belgium
... international travel acted as a further boost for sales, while the good weather in summer drove up beer sales in on-trade channels, with lager being a top performer, regaining the importance it lost during the ... Read More
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Spirits in Bosnia and Herzegovina
... rising inflation has impacted spirits resulting in higher prices across the board in 2022. The impact was more noticeable in the off-trade where higher unit prices curtailed retail consumption, although current value growth jumped into ... Read More
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Wine in the Czech Republic
... This helped wine to stay competitive. Additionally, there was also a greater interest in cheaper wine, including multipacks and bag-in-box packs, while private label products also saw significant gains. However, sales of wine in the ... Read More
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Rtds in the Czech Republic
... restrictions and the return to more active social lives, with socialising being key to sales of RTDs. While growth was mainly fuelled by a recovery in on-trade demand, sales were also supported by RTDs seeing ... Read More
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Beer in Sweden
... pandemic-related restrictions, off-trade sales were impacted by soaring inflation, which led to price hikes across all categories. In terms of product, lager remained by far the most popular type of beer in Sweden, with domestic ... Read More
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Spirits in Sweden
... more prudence with their spending. Moreover, with the relaxation of pandemic-related restrictions, a number of Swedes returned to bars, restaurants and nightclubs, in preference to drinking spirits at home. Whiskies saw a particularly disappointing performance, ... Read More
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