Category: Beverages
Bulgaria Beverages
-
RTD Tea in Bulgaria
... negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially ... Read More
-
Energy Drinks in Bulgaria
... drinks. Therefore, off- and on-trade volume growth rates were slower in 2024, compared with the previous three years of the review period. High product prices and a significant, if slower, rate of inflation, as well ... Read More
-
Soft Drinks in Bulgaria
... of inflation and price rises slowed, unit prices increments remained significant amid higher costs of ingredients/raw materials and labour, as well as supply chain issues. While maintaining strong current value growth rates, this situation hampered ... Read More
-
Juice in Bulgaria
... also affected by the ongoing recovery of foodservice as consumers more fully resumed pre-Coronavirus (COVID-19) lifestyles. By the end of the review period, foodservice volume sales are set to exceed the 2019 pre-pandemic level for ... Read More
-
Bottled Water in Bulgaria
... volume and value growth at the end of the review period. The carbonated format has benefited from changing consumer perceptions, brand innovation, and effective marketing campaigns for local brands like Devin Air and international ones ... Read More
-
Sports Drinks in Bulgaria
... remained negligible at the end of the review period. The demand for drinks containing vitamins and offering alternatives to carbonated options boosted the appeal of regular sports drinks in the off-trade channel. Health-conscious consumers looked ... Read More
-
Carbonates in Bulgaria
... above the rate of inflation, which was lower than in 2022 and 2023, but remained significant. Consumers also continued to limit spending on carbonates at the end of the review period because of growing awareness ... Read More
-
RTD Coffee in Bulgaria
... in on-trade terms at the end of the review period. Financial concerns prompted consumers to reduce their expenditure on or avoid non-essential items and seek alternatives to higher-priced offerings like RTD coffee. The continued expansion ... Read More
-
Concentrates in Bulgaria
... packed with sweeteners and sugar and not very healthy. Concentrates continued to lose appeal, and being considered an old-fashioned category in a dynamically developing industry. Euromonitor International's Concentrates in Bulgaria report offers a comprehensive guide ... Read More
-
Hot Drinks in Bulgaria
... of the review period, with tea the fastest-growing category. Thus, the strong off-trade current value performance was driven more by rising average unit prices across categories, mainly spurred by still significant inflation, soaring commodity prices ... Read More
-
Tea in Bulgaria
... teas. Herbal teas, including varieties like chamomile and mint, are more popular than fruit teas. This has helped Bulgarian manufacturers Bioprograma and Bulgarian Tea Co to consolidate their leading positions in fruit/herbal tea and tea ... Read More
-
Other Hot Drinks in Bulgaria
... period. However, the demand for chocolate-based flavoured powder drinks remained low, compared to coffee, and even tea. Off-trade volume growth also remained marginal in 2024. While consumption was stable, slower, but still significant inflation led ... Read More
-
Coffee in Bulgaria
... off-trade current unit prices across coffee categories, mainly due to soaring coffee commodity prices and rising production and supply costs. Off-trade current value growth outpaced the rate of inflation in 2024. Euromonitor International's Coffee in ... Read More
-
Sports Nutrition in Bulgaria
... is supporting sales growth as consumers look to improve daily nutrition. Traditionally, athletes were the main target audience for sports nutrition products, but the growing interest in exercise and healthy snacks is extending consumer interest. ... Read More
-
Bulgaria Beer and Cider Market Insights 2024
... company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the beer and cider market performance Scope Bulgaria’s real GDP growth fell from 3.4% in 2022 to ... Read More
-
Bulgaria Beverages Consumption Trends and Forecasts Tracker, Q2 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q2-2024 vs Q2-2023, moving annual totals (MAT), full year ... Read More
-
Bulgaria: Beverages Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
-
Bulgaria: Soft Drinks and Bottled Waters Industry Overview 2020-2028
... spanning the years 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a ... Read More
-
Bulgaria: Spirits Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
-
Bulgaria Drinking Milk Products
... to increased average unit prices as a result of increased production costs and retailers’ overheads. Despite inflation rates subsiding, the average and minimum salary rose in Bulgaria, as did the energy and transportation fees, which ... Read More
-
Bulgaria Yoghurt and Sour Milk Products
... and the most significant category in dairy, has little growth potential per capita. Moreover, yoghurt prices remained high due to increased production costs and retailers’ overheads. This negatively impacted volume consumption but saw current value ... Read More
-
Bulgaria Plant-Based Dairy
... reducing their consumption of dairy products in general. The majority of these consumers consider plant-based dairy alternatives healthier, but many gravitate towards them for ecological and ethical reasons, or because of allergies. Another driver for ... Read More
-
Bulgaria Spirits
... long period of stability. Nevertheless, the price of spirits still remained affordable for most consumers, which led to only a small decline in volume terms. Despite higher prices, the premiumisation trend gained momentum in line ... Read More
-
Bulgaria Rtds
... occasions underpinned demand. Volume sales are still to reach pre-pandemic levels in the on-trade, with the slow recovery of spirit-based RTDs through the off- and on-trade channels proving to be a limitation to growth. This ... Read More
-
Bulgaria Beer
... thus lowering at-home beer consumption. The country’s population decline negatively affected mature categories like beer where there is limited growth potential per capita. On-trade beer volume sales witnessed only a marginal increase, but sales remain ... Read More
Research Assistance
