Category: Beverages
Bulgaria Beverages
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Tea in Bulgaria
... teas. Herbal teas, including varieties like chamomile and mint, are more popular than fruit teas. This has helped Bulgarian manufacturers Bioprograma and Bulgarian Tea Co to consolidate their leading positions in fruit/herbal tea and tea ... Read More
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Hot Drinks in Bulgaria
... of the review period, with tea the fastest-growing category. Thus, the strong off-trade current value performance was driven more by rising average unit prices across categories, mainly spurred by still significant inflation, soaring commodity prices ... Read More
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Coffee in Bulgaria
... off-trade current unit prices across coffee categories, mainly due to soaring coffee commodity prices and rising production and supply costs. Off-trade current value growth outpaced the rate of inflation in 2024. Euromonitor International's Coffee in ... Read More
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Other Hot Drinks in Bulgaria
... period. However, the demand for chocolate-based flavoured powder drinks remained low, compared to coffee, and even tea. Off-trade volume growth also remained marginal in 2024. While consumption was stable, slower, but still significant inflation led ... Read More
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Sports Nutrition in Bulgaria
... is supporting sales growth as consumers look to improve daily nutrition. Traditionally, athletes were the main target audience for sports nutrition products, but the growing interest in exercise and healthy snacks is extending consumer interest. ... Read More
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Bulgaria: Beverages Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Bulgaria: Soft Drinks and Bottled Waters Industry Overview 2020-2028
... spanning the years 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a ... Read More
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Bulgaria: Spirits Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Bulgaria Drinking Milk Products
... to increased average unit prices as a result of increased production costs and retailers’ overheads. Despite inflation rates subsiding, the average and minimum salary rose in Bulgaria, as did the energy and transportation fees, which ... Read More
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Bulgaria Yoghurt and Sour Milk Products
... and the most significant category in dairy, has little growth potential per capita. Moreover, yoghurt prices remained high due to increased production costs and retailers’ overheads. This negatively impacted volume consumption but saw current value ... Read More
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Bulgaria Plant-Based Dairy
... reducing their consumption of dairy products in general. The majority of these consumers consider plant-based dairy alternatives healthier, but many gravitate towards them for ecological and ethical reasons, or because of allergies. Another driver for ... Read More
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Bulgaria Spirits
... long period of stability. Nevertheless, the price of spirits still remained affordable for most consumers, which led to only a small decline in volume terms. Despite higher prices, the premiumisation trend gained momentum in line ... Read More
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Bulgaria Rtds
... occasions underpinned demand. Volume sales are still to reach pre-pandemic levels in the on-trade, with the slow recovery of spirit-based RTDs through the off- and on-trade channels proving to be a limitation to growth. This ... Read More
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Bulgaria Beer
... thus lowering at-home beer consumption. The country’s population decline negatively affected mature categories like beer where there is limited growth potential per capita. On-trade beer volume sales witnessed only a marginal increase, but sales remain ... Read More
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Bulgaria Cider/Perry
... and long drinks, especially among younger and health-conscious consumers. The category increased even faster growth in current value terms, due to the prevailing high level of inflation and cumulative price rises, particularly in the first ... Read More
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Bulgaria Wine
... inflationary conditions and price increases hindered demand and outweighed the reduced levels of VAT enjoyed by consumer foodservice operators since the COVID-19 pandemic. Locals chose to avoid or frequent on-trade establishments less frequently. Nonetheless, Bulgarians ... Read More
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Bulgaria Alcoholic Drinks
... this had little impact on retail prices, which continued to rise in some cases. Most producers found it necessary to increase prices as they had tried not to in 2022, so as to remain relevant ... Read More
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Bulgaria Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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Carbonates in Bulgaria
... fostering a heightened sensitivity to prices. This economic scenario has bolstered the performance of private label players. Demand is increasingly oriented towards promotions and economy packaging, particularly sizes ranging from 1.5 - 2 litres and ... Read More
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Bottled Water in Bulgaria
... consumers in 2023, leading to stable retail volume demand. Euromonitor International's Bottled Water in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Hot Drinks in Bulgaria
... incomes and escalating grocery product prices. Despite these challenges, premium brands are performing better than expected, as consumers show a tendency to downgrade within their preferred brands when necessary. This indicates a strong brand loyalty ... Read More
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Tea in Bulgaria
... at more affordable prices. At the same time, private label products are gaining traction across all tea subcategories, propelled by financial stress. Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size ... Read More
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Concentrates in Bulgaria
... continue to lose appeal and are increasingly perceived as outdated, especially when compared to juices. The poor quality of tap water in certain regions of Bulgaria further diminishes the attractiveness of using concentrates. Euromonitor International's ... Read More
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RTD Coffee in Bulgaria
... relatively low base. Such positive growth continues in 2023. Euromonitor International's RTD Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Energy Drinks in Bulgaria
... stevia. This evolution aligns energy drinks more closely with sports, exercise and wellness, appealing to a broader consumer base. Euromonitor International's Energy Drinks in Bulgaria report offers a comprehensive guide to the size and shape ... Read More
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