Category: Energy Drinks
Europe Energy Drinks
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Energy Drinks in Slovakia
... prices continued to push fast retail current value sales growth at the end of the review period. Meanwhile, warm weather in spring and summer 2024 was instrumental in delivering the necessary demand to drive positive ... Read More
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Energy Drinks in Norway
... the review period, including 2024. In addition, the return to pre-Coronavirus (COVID-19) routines and lifestyles has hampered growth prospects, particularly in the off-trade channel. In this vein, the resumption of cross-border trade from 2022-2023 continued ... Read More
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Energy Drinks in Poland
... in 2024, there was a noticeable decrease in both volume and value sales, as the under-18 demographic represented a substantial portion of the consumer base. In response to these changes, companies quickly adapted their portfolios ... Read More
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Energy Drinks in the Netherlands
... maturity. Severe price increases had a marked impact on volume sales, led by the increase in consumption tax. The introduction of higher consumer tax from the start of 2024 also led to lower promotional efforts ... Read More
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Energy Drinks in Spain
... costs made for a somewhat challenging operating environment in 2023, but this impact has reduced in 2024, and unit price rises are expected to be lower in 2024 than in 2023. For some consumers who ... Read More
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Energy Drinks in Portugal
... moderation, per capita consumption continued to rise, indicating that energy drinks are reaching a broader consumer base and gaining wider acceptance. Euromonitor International's Energy Drinks in Portugal report offers a comprehensive guide to the size ... Read More
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Energy Drinks in Romania
... in VAT and the imposition of a sugar tax have led to higher unit prices, which, in a context of persistent high inflation, have made energy drinks less accessible to some consumers. Compounding these pressures, ... Read More
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Energy Drinks in Hungary
... recovered some dynamism and returned to positive off-trade volume growth in 2024. The main growth drivers of the category continued to be constant innovations and launches of new flavours, packaging and recipe updates, price promotions ... Read More
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Energy Drinks in Bulgaria
... drinks. Therefore, off- and on-trade volume growth rates were slower in 2024, compared with the previous three years of the review period. High product prices and a significant, if slower, rate of inflation, as well ... Read More
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Energy Drinks in Finland
... continue to boost growth, with many energy drinks offering higher caffeine content and stronger energy-boosting effects. For example, the Puhdistamo brand recently launched its Puhdistamo Natural Energy Drink Strong Lemon Limeade, which provides a powerful, ... Read More
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Energy Drinks in Italy
... boosting claim remained very relevant in Italy with it featuring not only in soft drinks but also in packaged food and other areas of the market, such as vitamins and dietary supplements. With the pandemic ... Read More
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Energy Drinks in France
... carbonates or sports drinks. Energy drinks tends to recruit a growing range of consumers and enjoy frequency of purchases and, while the main consumer base tends to be Millennials and Gen Z, such products are ... Read More
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Energy Drinks in Denmark
... wellness trends among consumers who seek lower-calorie options without compromising on energy boosts. This preference aligns with the overall shift toward healthier beverage choices, which remains a prominent consumer trend in Denmark. Euromonitor International's Energy ... Read More
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Energy Drinks in Belgium
... studying, working, sports, gaming, and going out in the evening. Euromonitor International's Energy Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Energy Drinks in Greece
... and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs and recovery ... Read More
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Energy Drinks in Austria
... flavours has also been a catalyst to sales growth in 2024. Special and limited-edition products frequently boost sales of energy drinks thereby maintaining value growth over volume. Increased availability and visibility in off-trade channels is ... Read More
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Energy Drinks in the United Kingdom
... categories in the soft drinks industry. This is despite ongoing weak purchasing power among local consumers due to two years of strong inflation. This inflationary environment continues to push up the average unit price of ... Read More
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Europe Ready-to-Drink Protein Beverages Market, By Source (Whey, Casein, Soy); By Type (Weight Management Drinks, Clinical Drinks, Energy Drinks, Juice Drinks); By Packaging Type (Bottles, Cans); By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores); By Country (Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, the Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... consumable beverages and growing adoption of healthy and protein-rich diets. BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Europe Ready-to-Drink Protein Beverages Market size at USD 368.76 ... Read More
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Energy Drinks in Lithuania
... the review period and this continues to be supported by consumers returning to their out-of-home lifestyles, during which they seek an energy boost. For example, energy drinks are popular among students, office workers, and drivers, ... Read More
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Energy Drinks in Germany
... are expanding their energy drinks offer. Over recent years, brands have been actively engaging in product diversification and innovation, introducing new flavours and formulations to captivate a diverse audience. Simultaneously, the on-trade channel has been ... Read More
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Energy Drinks in North Macedonia
... and socialising after the disruption resulting from the COVID-19 crisis. Despite the obvious demographic problems facing the country, energy drinks, which are the soft drink of choice for many younger consumers, are here to stay. ... Read More
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Energy Drinks in Estonia
... set-ups, which could blur the line between work and personal time, often resulting in longer working hours. At the same time, many consumers more fully resumed pre-Coronavirus (COVID-19) outdoor and on-the-go lifestyles. As a result, ... Read More
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Energy Drinks in Switzerland
... as well as the continued recovery of on-the-go purchases through retail channels such as convenience stores and kiosks. Euromonitor International's Energy Drinks in Switzerland report offers a comprehensive guide to the size and shape of ... Read More
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Energy Drinks in Slovenia
... participation in sports activities is also contributing to higher demand for energy drinks. Younger adult consumers mainly drive consumption of energy drinks, as many strive for more energy and appreciate the fashionable image of brands ... Read More
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Energy Drinks in Latvia
... COVID-19 unscathed, with healthy retail volume growth from 2020 to 2023. In addition, food service registered a strong recovery in 2021, after the disruption of 2020, with on-trade volume sales remaining positive in 2023. Euromonitor ... Read More
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