Category: Energy Drinks
Europe Energy Drinks
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Energy Drinks in North Macedonia
... groups. This has resulted in solid off-trade retail volume growth and robust off-trade rsp value growth, which has been further fuelled by significant price increases tied to the lingering effects of prolonged inflation. While demographic ... Read More
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Energy Drinks in Ukraine
... which has driven brands to innovate and expand their offerings. Hell Energy, for instance, invested in a new factory in Hungary, increasing its production capacity to meet rising demand. Additionally, the brand launched new flavours ... Read More
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Energy Drinks in Latvia
... a ban on selling energy drinks to minors, due to the high sugar and caffeine content. Consumers appreciate the boost from energy drinks, both for physical activities and to get a cognitive boost when studying. ... Read More
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Energy Drinks in Bosnia and Herzegovina
... has resulted in moderate off-trade volume growth alongside strong off-trade RSP value growth, further enhanced by rising product prices and the lingering effects of moderate inflation. The category has fully recovered from the disruptions caused ... Read More
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Energy Drinks in Sweden
... volume terms, while energy drinks outperformed most areas. Euromonitor International's Energy Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Energy Drinks in Germany
... The off-trade channel offers an increasing range of energy drinks, with brands continuing to diversify their products to meet a broad consumer base. In recent years, the category has shifted towards more innovative flavours and ... Read More
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Energy Drinks in the Czech Republic
... living for Czech households. As the economic situation stabilised and inflation rates eased, the sector saw ongoing growth, with off-trade volumes increasing by 5%. However, while the landscape remained on an upward trajectory, the pace ... Read More
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Energy Drinks in Croatia
... and catalogue promotions. Weekly promotions create a sense of urgency. In addition, local store promotions, such as in-store discounts or bundled deals drive foot traffic to specific retailers. This promotional approach not only stimulates sales ... Read More
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Energy Drinks in Switzerland
... up late in the evening, energy drinks are gaining popularity, particularly among younger consumers like Millennials and Gen Z. With average unit price increases remaining moderate, these products appear affordable for most local consumers, which ... Read More
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Energy Drinks in Ireland
... not as strong. Overall, energy drinks remain resilient, despite unit price increases seen in recent years, as consumers of energy drinks value their functional nature. The category also benefits from ongoing innovations in terms of ... Read More
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Functional Beverage Market in Europe 2024-2028
... the functional beverage market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Energy Drinks in Slovakia
... prices continued to push fast retail current value sales growth at the end of the review period. Meanwhile, warm weather in spring and summer 2024 was instrumental in delivering the necessary demand to drive positive ... Read More
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Energy Drinks in Norway
... the review period, including 2024. In addition, the return to pre-Coronavirus (COVID-19) routines and lifestyles has hampered growth prospects, particularly in the off-trade channel. In this vein, the resumption of cross-border trade from 2022-2023 continued ... Read More
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Energy Drinks in Poland
... in 2024, there was a noticeable decrease in both volume and value sales, as the under-18 demographic represented a substantial portion of the consumer base. In response to these changes, companies quickly adapted their portfolios ... Read More
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Energy Drinks in the Netherlands
... maturity. Severe price increases had a marked impact on volume sales, led by the increase in consumption tax. The introduction of higher consumer tax from the start of 2024 also led to lower promotional efforts ... Read More
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Energy Drinks in Spain
... costs made for a somewhat challenging operating environment in 2023, but this impact has reduced in 2024, and unit price rises are expected to be lower in 2024 than in 2023. For some consumers who ... Read More
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Energy Drinks in Portugal
... moderation, per capita consumption continued to rise, indicating that energy drinks are reaching a broader consumer base and gaining wider acceptance. Euromonitor International's Energy Drinks in Portugal report offers a comprehensive guide to the size ... Read More
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Energy Drinks in Romania
... in VAT and the imposition of a sugar tax have led to higher unit prices, which, in a context of persistent high inflation, have made energy drinks less accessible to some consumers. Compounding these pressures, ... Read More
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Energy Drinks in Hungary
... recovered some dynamism and returned to positive off-trade volume growth in 2024. The main growth drivers of the category continued to be constant innovations and launches of new flavours, packaging and recipe updates, price promotions ... Read More
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Energy Drinks in Bulgaria
... drinks. Therefore, off- and on-trade volume growth rates were slower in 2024, compared with the previous three years of the review period. High product prices and a significant, if slower, rate of inflation, as well ... Read More
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Energy Drinks in Finland
... continue to boost growth, with many energy drinks offering higher caffeine content and stronger energy-boosting effects. For example, the Puhdistamo brand recently launched its Puhdistamo Natural Energy Drink Strong Lemon Limeade, which provides a powerful, ... Read More
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Energy Drinks in Italy
... boosting claim remained very relevant in Italy with it featuring not only in soft drinks but also in packaged food and other areas of the market, such as vitamins and dietary supplements. With the pandemic ... Read More
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Energy Drinks in France
... carbonates or sports drinks. Energy drinks tends to recruit a growing range of consumers and enjoy frequency of purchases and, while the main consumer base tends to be Millennials and Gen Z, such products are ... Read More
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Energy Drinks in Denmark
... wellness trends among consumers who seek lower-calorie options without compromising on energy boosts. This preference aligns with the overall shift toward healthier beverage choices, which remains a prominent consumer trend in Denmark. Euromonitor International's Energy ... Read More
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Energy Drinks in Belgium
... studying, working, sports, gaming, and going out in the evening. Euromonitor International's Energy Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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