Category: Soft Drinks
Europe Soft Drinks
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Concentrates in Slovakia
... these developments, Slovak consumers actively sought out deals in the form of price promotions and discounts, as they tried to reduce the impact of such inflationary pressures on their household budgets. However, warm weather in ... Read More
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Carbonates in Slovakia
... from a lower base than regular carbonates, reduced sugar and no sugar variants pushed the growth in demand amid a healthier diet trend. At the same time, commodity price growth combined with rising production costs ... Read More
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Soft Drinks in Slovakia
... growth rate of the review period. The rate of inflation in Slovakia and unit price increases slowed down significantly in soft drinks at the end of the review period; however, increasing commodity prices of sugar ... Read More
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Carbonates in Norway
... rebranded as Pepsi Zero Sugar in many countries, PepsiCo has decided to keep the name Pepsi Max in Norway due to strong brand recognition and acceptance. Meanwhile, in Norway, The Coca-Cola Co (NBO: Coca-Cola European ... Read More
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Concentrates in Norway
... sales. Liquid concentrates dominated off-trade consumption and value sales, while sales of all concentrates remained negligible in the on-trade channel. However, there were divergences within concentrates in the market. While the dominant category liquid concentrates ... Read More
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Concentrates in Poland
... mixing them with water to consume as dietary supplements. Many of these liquid concentrates are enriched with vitamins and other functional ingredients, further driving their appeal as a refreshing and health-boosting option. Poland offers various ... Read More
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Soft Drinks in Norway
... a strong move towards reduced and sugar-free options, thereby aligning with the growing health consciousness of local consumers. This shift was reflected in the tendency for reduced sugar categories to outperform regular ones in off-trade ... Read More
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Carbonates in Poland
... consumers become more health-conscious and increasingly aware of the risks associated with high sugar intake. In response to both consumer demand and regulatory pressures, brands offering reduced sugar options are positioning themselves as healthier alternatives ... Read More
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Soft Drinks in Poland
... and key ingredients, such as fruits, further fuelled the price hikes. Euromonitor International's Soft Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Carbonates in Hungary
... on purchasing power led to decreases in off-trade volume sales in almost all categories, with fast increases in off-trade current value sales amid prices hikes. In 2024, carbonates rebounded, but retail volume sales were below ... Read More
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Soft Drinks in Romania
... Changes in taxation were a significant factor affecting the market, with the VAT rate increasing from 9% to 19% in 2023 and an additional excise tax on drinks with high sugar content coming into effect. ... Read More
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Soft Drinks in Spain
... In general, it can be said that the economic situation has improved in this year in comparison with 2023, although it is still not fully back to normal. According to Spain’s Instituto Nacional de Estadistica ... Read More
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Concentrates in Hungary
... in the rate of inflation and unit price rises and adaptation to the new conditions slowed the decline in off-trade RTD volume sales of powder concentrates and slightly improved off-trade RTD volume growth in liquid ... Read More
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Carbonates in Romania
... and low consumer confidence. This category also experienced additional pressures from a VAT increase in 2023 (from 9% to 19%) and the introduction of a new excise tax on sugary drinks, which added 40 RON/hl ... Read More
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Carbonates in Portugal
... in tourism, which positively impacted the consumption of carbonated beverages in the on-trade channel. Among the various categories, tonic waters/mixers/other bitters has performed particularly well, registering volume growth that outpaced the overall performance of the ... Read More
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Soft Drinks in Portugal
... the biggest uplift was noted in the on-trade, positively impacted by high tourism numbers and also improved domestic consumption. In the first half of 2024, the number of passengers bound for Portugal increased by 5.2% ... Read More
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Soft Drinks in Hungary
... purchasing power, led to decreases in off-trade volume sales amid price hikes. In 2024, the industry began to recover, with rebounds in off-trade volume growth, although a number of categories, and soft drinks overall, had ... Read More
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Carbonates in Spain
... its declining trend. Although sales of regular carbonates are still higher in off-trade volume and value terms in the Spanish market, reduced sugar varieties are rapidly closing the gap. In fact, in cola carbonates specifically, ... Read More
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Soft Drinks in the Netherlands
... consumption tax was increased from 9 cents per litre to 26 cents per litre, with manufacturers required to pass the full amount on to consumers. For soft drinks with a relatively low average unit price ... Read More
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Concentrates in Spain
... the longer-term trend of decline in this category. Off-trade value sales are expected to see a slight rise during the year in current terms, although much of this is due to economic pressures which continue ... Read More
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Concentrates in Portugal
... contributing to a slowdown in its overall growth. While the liquid concentrates segment saw a slight increase in volume sales, growth remained modest. Meanwhile, powder concentrates continued to face stagnation as consumers prefer more convenient ... Read More
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Concentrates in Romania
... designed for sports enthusiasts, which have driven demand and supported the category's performance. Liquid concentrates, in particular, have performed well, boosted by strong consumer interest in traditional and herbal syrups that are often viewed as ... Read More
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Carbonates in the Netherlands
... off-trade volume sales throughout the review period. The new consumption tax only exacerbated the downward trend in 2024. The Dutch government wants to reduce the amount of sugar consumed in the Netherlands, particularly in soft ... Read More
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Concentrates in the Netherlands
... great value for money and this price perception has always been a major selling point for liquid concentrates, notably for families with children. The extreme price increases have dented the appeal of liquid concentrates among ... Read More
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Carbonates in Italy
... this positive factor, carbonates still posted a small decline in off-trade volume terms in 2024. This was in part due to ongoing economic pressures with many households forced to limit their spending to basic necessities ... Read More
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