Category: Beverages
Europe Beverages
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Beer in Serbia
... most popular beer in Serbia, although smaller beer categories, like flavoured beer, dark beer and non-alcoholic beer saw stronger growth in total volume terms, albeit from a much lower base. Beer producers looked to attract ... Read More
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Cider/Perry in Serbia
... volume and value growth although this was because sales were still recovering from the heavy losses seen in 2020. As consumers returned to their pre-pandemic lifestyles there was an increase in social activities, including drinking ... Read More
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Rtds in Slovakia
... power of Slovak consumers, both volume and value sales of RTDs remained in positive growth territory. This growth can be attributed to an improved product assortment of spirit-based and wine-based RTDs. The category benefited from ... Read More
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Spirits in Slovenia
... Despite making a strong recovery, sales of on-trade spirits sales still remained below pre-pandemic levels. On the one hand, the horeca channel operated without any restrictions and felt the positive impact of a strong tourist ... Read More
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Rtds in Sweden
... restaurants. RTDs are often enjoyed socially and therefore with life slowly returning to normality, this boosted on-trade sales. However, as sales returned to the on-trade this had a negative impact on off-trade volume sales, with ... Read More
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Rtds in the United Kingdom
... volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%) compared to on-trade (23%). The latter’s impressive growth was due to the fact that 2022 was the first year ... Read More
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Cider/Perry in the United Kingdom
... off-trade’s marginal decline. On-trade performed significantly better in 2022, as it was the first restriction-free year for on-trade venues following the introduction of pandemic-related lockdowns in 2020 and early 2021. As a result, 2022 experienced ... Read More
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Beer in the United Kingdom
... 2022 being the first restriction-free year for on-trade venues since 2019; as a result, the channel witnessed greater footfall due to pent-up demand to freely socialise outside of the home. However, this scenario also resulted ... Read More
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Wine in the United Kingdom
... volume for on-trade in 2022 was due to the further consumer shift back to this channel from off-trade drinking. 2022 was the first year since 2019 that on-trade drinking venues were able to fully operate ... Read More
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Alcoholic Drinks in Denmark
... 2020, with all categories posting a sharp on-trade volume decline due to government measures. These measures saw the closure of bars and clubs, including hard lockdowns, travel bans and trade restrictions. Moving into 2021, when ... Read More
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Alcoholic Drinks in Portugal
... the off-trade channel with the closure of foodservice outlets and severe restrictions on consumer mobility. Therefore, as society reopened and sales shifted to the on-trade channel, off-trade volume sales fell. However, off-trade volume sales remained ... Read More
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Cider/Perry in Finland
... and spicy dishes. Sweeter ciders are positioned as ideal pairings with desserts. The Alko's e-commerce platform allows consumers to choose ciders based on their food preferences, enhancing the food-pairing experience. Additionally, the introduction of more ... Read More
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Rtds in Finland
... Companies are combining flavours and concepts to create unique offerings. For example, Loimaa Rose-Gin Lonkero 5.0% combines the trendy rosé wine with a long drink, catering to consumer preferences. The competition in this segment is ... Read More
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Spirits in Portugal
... on-trade volume and value sales in 2020. These had only partially offset by a shift to off-trade demand in light of lockdowns and foodservice restrictions in the wake of the Coronavirus (COVID-19) pandemic. In Portugal, ... Read More
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Rtds in the Netherlands
... decline in sales seen in 2020. Despite this, the on-trade channel still only accounts for a relatively small share of total volume sales compared to the retail channel. There were also significant differences in the ... Read More
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Beer in Ireland
... an integral part of the country’s social fabric. Growth was driven entirely by the recovery of the on-trade, following two years of social distancing and lockdown measures. The return of international tourism also boosted the ... Read More
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Beer in the Netherlands
... albeit this led to a decline in off-trade sales. The reason for this shift was that consumers started to return to bars and restaurants as COVID-19 fears subsided and restrictions were lifted. The price of ... Read More
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Cider/Perry in Portugal
... and lifted. Cider benefited from its popularity among especially younger consumers and people who search for “lighter”, fresher, fruited/flavoured alcoholic drinks. The category also gained significantly from the recovery of the on-trade channel and the ... Read More
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Wine in Portugal
... full reopening of the on-trade channel and the strong return of tourist demand. Higher average prices due to premiumisation in both the on- and off-trade channels, as well as the impact on prices of high ... Read More
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Wine in Greece
... Coronavirus (COVID-19), was driven by the easing then lifting of pandemic restrictions, which engendered an off-to-on-channel shift. In Q1-Q2 2022, the increase in on-trade volume sales derived from the reopening of bars and restaurants, which ... Read More
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Rtds in Ireland
... which were now able to operate at full capacity without the need for social distancing or vaccine passports, fuelling on-trade demand. Nevertheless, RTDs still had a far lower level of on-trade volume sales than beer ... Read More
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Wine in Ireland
... consumers made the most of at-home drinking occasions. With lockdown restrictions limiting spending opportunities, wine was seen as an affordable luxury for many. Wine also tends to be viewed as a healthier drink, since people ... Read More
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Wine in Finland
... in its outlets to help consumers identify environmentally committed brands. The Environmentally Responsible Packaging symbol indicates which 0.75cl glass wine bottles weigh a maximum of 420g, while Alko's Natural Wine symbol guides consumers towards wines ... Read More
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Spirits in Greece
... outlets. Therefore, in general, the on-trade volume sales losses in domestic spirits had not been as high as for more commonly consumed in bars and night clubs imported spirits. Euromonitor International's Spirits in Greece report ... Read More
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Cider/Perry in the Netherlands
... both the Jillz brand and Apple Bandit major players. Unfortunately, this strategy did not work out, and despite significant investment, cider/perry took heavy losses in the final few years of the review period. During the ... Read More
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