Category: Beverages
Europe Beverages
-
Cider/Perry in Bulgaria
... sales were recorded, reflecting soaring inflation and the concomitant increases in average unit prices. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially among younger and ... Read More
-
Rtds in Serbia
... more time outside the home socialising and going to on-trade establishments. Busy consumers are attracted to RTDs which are seen as suitable for on-the-go consumption. Wine-based RTDs enjoys the greater volume share, but the category ... Read More
-
Wine in Slovakia
... produce more speciality wines, offering unique taste options to wine drinkers. Despite rising production costs and the weakening purchasing power of Slovaks, the pressure on unit price growth was not as significant as in categories ... Read More
-
Cider/Perry in the Czech Republic
... brand, or on more popular alternatives to cider/perry. These alternatives included flavoured non-alcoholic beer, lager and RTDs. Players like Plzensky Prazdroj, which distributed the Kingswood and Frisco Cider brands decided to focus on the latter, ... Read More
-
Cider/Perry in Sweden
... to the overwhelming importance of off-trade sales. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as ... Read More
-
Wine in Norway
... of the COVID-19 crisis. The on-trade wine market experienced significant recovery in 2022, but slowed in the last months of the year. This poorer performance in the latter stages of the year can be attributed ... Read More
-
Rtds in Romania
... established spirits brands that already enjoy high visibility and popularity among consumers. This positive growth trend has been inextricably tied to the burgeoning cocktail culture, which is making its presence felt not just in bars ... Read More
-
Spirits in Romania
... saw a redirection of savings accrued during the pandemic towards leisure activities and premium spirits. Consumers sought to indulge in higher quality products as a form of compensation for the limitations imposed during two years ... Read More
-
Cider/Perry in Belgium
... in the cider/perry market. A key challenge for the cider/perry landscape is the old-fashioned image of the product, with many consumers reaching for spirits, or RTDs – especially within younger adult consumer groups. Furthermore, players ... Read More
-
Beer in Bulgaria
... volume sales continued recovering post-pandemic, consumer foodservice has been hampered somewhat by weak foreign tourism and the delayed summer season. The proximity to the war in Ukraine saw many foreign tourists cancel reservations, and German ... Read More
-
Spirits in Bulgaria
... premiumisation trend continued as Bulgarians increasingly favour high-quality products. However, price consciousness has led many local consumers to seek out price promotions amongst their favourite brands. Players have responded by offering added value in the ... Read More
-
Beer in Serbia
... most popular beer in Serbia, although smaller beer categories, like flavoured beer, dark beer and non-alcoholic beer saw stronger growth in total volume terms, albeit from a much lower base. Beer producers looked to attract ... Read More
-
Cider/Perry in Serbia
... volume and value growth although this was because sales were still recovering from the heavy losses seen in 2020. As consumers returned to their pre-pandemic lifestyles there was an increase in social activities, including drinking ... Read More
-
Rtds in Slovakia
... power of Slovak consumers, both volume and value sales of RTDs remained in positive growth territory. This growth can be attributed to an improved product assortment of spirit-based and wine-based RTDs. The category benefited from ... Read More
-
Spirits in Slovenia
... Despite making a strong recovery, sales of on-trade spirits sales still remained below pre-pandemic levels. On the one hand, the horeca channel operated without any restrictions and felt the positive impact of a strong tourist ... Read More
-
Rtds in Sweden
... restaurants. RTDs are often enjoyed socially and therefore with life slowly returning to normality, this boosted on-trade sales. However, as sales returned to the on-trade this had a negative impact on off-trade volume sales, with ... Read More
-
Rtds in the United Kingdom
... volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%) compared to on-trade (23%). The latter’s impressive growth was due to the fact that 2022 was the first year ... Read More
-
Cider/Perry in the United Kingdom
... off-trade’s marginal decline. On-trade performed significantly better in 2022, as it was the first restriction-free year for on-trade venues following the introduction of pandemic-related lockdowns in 2020 and early 2021. As a result, 2022 experienced ... Read More
-
Beer in the United Kingdom
... 2022 being the first restriction-free year for on-trade venues since 2019; as a result, the channel witnessed greater footfall due to pent-up demand to freely socialise outside of the home. However, this scenario also resulted ... Read More
-
Wine in the United Kingdom
... volume for on-trade in 2022 was due to the further consumer shift back to this channel from off-trade drinking. 2022 was the first year since 2019 that on-trade drinking venues were able to fully operate ... Read More
-
Alcoholic Drinks in Denmark
... 2020, with all categories posting a sharp on-trade volume decline due to government measures. These measures saw the closure of bars and clubs, including hard lockdowns, travel bans and trade restrictions. Moving into 2021, when ... Read More
-
Alcoholic Drinks in Portugal
... the off-trade channel with the closure of foodservice outlets and severe restrictions on consumer mobility. Therefore, as society reopened and sales shifted to the on-trade channel, off-trade volume sales fell. However, off-trade volume sales remained ... Read More
-
Cider/Perry in Finland
... and spicy dishes. Sweeter ciders are positioned as ideal pairings with desserts. The Alko's e-commerce platform allows consumers to choose ciders based on their food preferences, enhancing the food-pairing experience. Additionally, the introduction of more ... Read More
-
Rtds in Finland
... Companies are combining flavours and concepts to create unique offerings. For example, Loimaa Rose-Gin Lonkero 5.0% combines the trendy rosé wine with a long drink, catering to consumer preferences. The competition in this segment is ... Read More
-
Spirits in Portugal
... on-trade volume and value sales in 2020. These had only partially offset by a shift to off-trade demand in light of lockdowns and foodservice restrictions in the wake of the Coronavirus (COVID-19) pandemic. In Portugal, ... Read More
Research Assistance
