Category: Beverages
Europe Beverages
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Wine in Bosnia and Herzegovina
... best accompaniment to traditional meals in Bosnia and Herzegovina. Higher inflation had only a moderate impact on wine consumption and prices in 2022 as most brands absorbed some of the higher costs in order to ... Read More
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Alcoholic Drinks in Bosnia and Herzegovina
... the precarious economic situation in Bosnia and Herzegovina, as energy and transportation costs skyrocketed impacting most industries. On top of this, negative demographic trends brought about by a combination of low birth rates and high ... Read More
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Rtds in Bulgaria
... pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, the category was hampered by inflation and a reduction in consumer purchase power in 2022. On the other hand, current value sales saw ... Read More
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Beer in Slovenia
... to 2021 levels. The recovery in on-trade beer consumption provided a welcome boost in 2022, with off-trade consumption also improving year-on-year. On-trade volume sales of beer began to recover in 2021 as foodservice establishments reopened ... Read More
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Wine in Slovenia
... removed for the full year. There is a heavily ingrained culture of wine-drinking in Slovenia, which has supported the recovery of wine. Many culinary experiences are connected to wines in Slovenia and so the revival ... Read More
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Alcoholic Drinks in Slovakia
... to other sectors. This can be attributed to the long-term storage nature of categories such as spirits and wine, which makes them more resilient to sudden increases in production costs. Price wars remained a factor ... Read More
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Wine in Poland
... and analytical approach to discretionary spending. When it came to wine, such economic pressure disrupted the trend towards premiumisation and instead, consumers showed a stronger inclination to purchase lower-priced products while simultaneously maintaining a keen ... Read More
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Rtds in Poland
... attributed to the lifting of COVID-19 restrictions and the subsequent reopening of on-trade establishments, which could operate without limits. The sales of RTDs in the on-trade saw a substantial increase, by contrast, though this wasn't ... Read More
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Wine in North Macedonia
... impact of inflation on consumption and prices was moderate. Unit prices did not increase in line with that seen in other consumer goods categories. Nevertheless, the premiumisation trend continues apace, which contributed to an increase ... Read More
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Beer in Romania
... supply of raw ingredients across Europe, subsequently driving up prices and inevitably impacting the final shelf price of beer. Euromonitor International's Beer in Romania report offers a comprehensive guide to the size and shape of ... Read More
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Beer in Bosnia and Herzegovina
... inflation pushed up costs and producers were forced to protect profit margins. The war in Ukraine had a notable impact on inflation, with supplies restricted and energy costs rising. Beer volume sales declined marginally in ... Read More
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Alcoholic Drinks in North Macedonia
... the major brands are of domestic origin and were able to limit price increases, fearing potential loss of consumers. Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and ... Read More
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Wine in Bulgaria
... increases. As a result, most local consumers sought to limit spending, which thereby limited consumption. Nevertheless, domestic travel resumed and wine tourism began to recover. Many boutique producers, such as Yalovo, whose owner won the ... Read More
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Spirits in Serbia
... spirits continued to recover in 2022 as Serbians returned to their pre-pandemic lifestyles, which included spending more time outside of the home and visiting on-trade establishments more frequently. In value terms growth was stimulated by ... Read More
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Cider/Perry in Bulgaria
... sales were recorded, reflecting soaring inflation and the concomitant increases in average unit prices. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially among younger and ... Read More
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Rtds in Serbia
... more time outside the home socialising and going to on-trade establishments. Busy consumers are attracted to RTDs which are seen as suitable for on-the-go consumption. Wine-based RTDs enjoys the greater volume share, but the category ... Read More
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Wine in Slovakia
... produce more speciality wines, offering unique taste options to wine drinkers. Despite rising production costs and the weakening purchasing power of Slovaks, the pressure on unit price growth was not as significant as in categories ... Read More
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Cider/Perry in the Czech Republic
... brand, or on more popular alternatives to cider/perry. These alternatives included flavoured non-alcoholic beer, lager and RTDs. Players like Plzensky Prazdroj, which distributed the Kingswood and Frisco Cider brands decided to focus on the latter, ... Read More
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Cider/Perry in Sweden
... to the overwhelming importance of off-trade sales. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as ... Read More
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Wine in Norway
... of the COVID-19 crisis. The on-trade wine market experienced significant recovery in 2022, but slowed in the last months of the year. This poorer performance in the latter stages of the year can be attributed ... Read More
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Rtds in Romania
... established spirits brands that already enjoy high visibility and popularity among consumers. This positive growth trend has been inextricably tied to the burgeoning cocktail culture, which is making its presence felt not just in bars ... Read More
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Spirits in Romania
... saw a redirection of savings accrued during the pandemic towards leisure activities and premium spirits. Consumers sought to indulge in higher quality products as a form of compensation for the limitations imposed during two years ... Read More
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Cider/Perry in Belgium
... in the cider/perry market. A key challenge for the cider/perry landscape is the old-fashioned image of the product, with many consumers reaching for spirits, or RTDs – especially within younger adult consumer groups. Furthermore, players ... Read More
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Beer in Bulgaria
... volume sales continued recovering post-pandemic, consumer foodservice has been hampered somewhat by weak foreign tourism and the delayed summer season. The proximity to the war in Ukraine saw many foreign tourists cancel reservations, and German ... Read More
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Spirits in Bulgaria
... premiumisation trend continued as Bulgarians increasingly favour high-quality products. However, price consciousness has led many local consumers to seek out price promotions amongst their favourite brands. Players have responded by offering added value in the ... Read More
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