Category: Beverages
Europe Beverages
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Juice in Norway
... less attractive to younger consumers. Off- and on-trade volume sales of juice continued to decrease in 2024. Domestic purchases have been negatively affected by the resumption of cross-border trade with Sweden with the ending of ... Read More
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Tea in the Czech Republic
... are reducing non-essential purchases, and tea is often viewed as a less essential product than other beverages. This shift has led to a decrease in tea consumption. Euromonitor International's Tea in Czech Republic report offers ... Read More
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Coffee in Norway
... consumers consider these types of coffee to be a must-have at work and at home. According to the Norwegian Coffee Survey, around two thirds of consumers had a coffee maker and 38% had a press ... Read More
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Hot Drinks in Romania
... including hot drinks, particularly coffee. According to the National Institute of Statistics and the consumer price index for July 2024, unit prices for coffee showed growth below inflation compared to July 2023, which contributed to ... Read More
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Hot Drinks in Ireland
... come down and started to stabilise in 2024, the 2022-2023 period saw high levels of inflation which pushed up manufacturing costs across the board, thus leading to higher unit prices for the end consumer. Therefore, ... Read More
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Sports Nutrition in Austria
... having higher levels of physical activity in their daily lives. To maintain energy levels and improve overall fitness and wellbeing, sports nutrition products are appealing options to support their more active lifestyles. In addition, the ... Read More
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Carbonates in Hungary
... on purchasing power led to decreases in off-trade volume sales in almost all categories, with fast increases in off-trade current value sales amid prices hikes. In 2024, carbonates rebounded, but retail volume sales were below ... Read More
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Sports Nutrition in Germany
... is widely available online, in retail stores and in gyms. While the main consumers of sports nutrition in Germany tend to be younger, there is also a segment of older consumers who are becoming increasingly ... Read More
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Juice in Romania
... of products. Unit prices for juice increased significantly in 2024, despite a slowdown in inflation compared to the previous year. Changes in taxation, rising costs of raw materials and transportation, and the introduction of a ... Read More
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RTD Coffee in Hungary
... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More
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RTD Tea in Hungary
... 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a major tool in this competitive soft drinks category in Hungary. The general economic situation improved, helping perceived non-essential products to ... Read More
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Energy Drinks in the Netherlands
... maturity. Severe price increases had a marked impact on volume sales, led by the increase in consumption tax. The introduction of higher consumer tax from the start of 2024 also led to lower promotional efforts ... Read More
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RTD Tea in Romania
... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More
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RTD Coffee in the Netherlands
... Since RTD coffee has a high dairy content, it is therefore considered a dairy product, and so most products are exempt from the soft drinks’ consumption tax. This gave the category a strong advantage over ... Read More
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Bottled Water in Portugal
... boosted consumption in the on-trade channel. These positive aspects led both selling channels to grow in volume and value sales during the year. Consumers are also becoming more informed about the specific characteristics of bottled ... Read More
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RTD Coffee in Spain
... rate than was seen in recent years. RTD coffee is experiencing a wave of popularity in Spain, particularly amongst younger consumers. Coffee culture is strong in the country, and there is interest in different types ... Read More
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Sports Drinks in Spain
... with much of this led by developments in reduced sugar sports drinks. Growth is also expected to be seen in sports drinks in off-trade current value terms in Spain in 2024, although a slightly lower ... Read More
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Juice in Hungary
... issues from the changes in NETA (Public Health Product Tax) laws, strong pressure on consumer purchasing power and the implementation of EPR (Extended Producer Responsibility) and DRS (Deposit Return Scheme). These impacted operations and demand ... Read More
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Energy Drinks in Spain
... costs made for a somewhat challenging operating environment in 2023, but this impact has reduced in 2024, and unit price rises are expected to be lower in 2024 than in 2023. For some consumers who ... Read More
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Bottled Water in Spain
... volume growth is expected for bottled water in Spain during 2024, replicating the trend seen in 2022 and 2023. Volume growth is also expected for the on-trade channel, although sales are still set to remain ... Read More
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RTD Tea in Portugal
... as consumers become more health-conscious and seek products that align with their wellness goals. Kombucha offers consumers a probiotic-rich drink with digestive and immunity benefits. Although per capita consumption of Kombucha in Portugal remains relatively ... Read More
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Sports Drinks in Romania
... coupled with a rise in gym memberships, reflects this shift towards a more active lifestyle. Additionally, mass-participation events such as marathons and races are experiencing higher turnout, while outdoor activities like hiking have gained substantial ... Read More
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Energy Drinks in Portugal
... moderation, per capita consumption continued to rise, indicating that energy drinks are reaching a broader consumer base and gaining wider acceptance. Euromonitor International's Energy Drinks in Portugal report offers a comprehensive guide to the size ... Read More
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Sports Drinks in Hungary
... the category continued to expand with fast growth, driven largely by still relatively low per capita consumption in Hungary. However, growth was also fuelled by the increasing interest in healthy lifestyles, as more consumers prioritised ... Read More
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Soft Drinks in Romania
... Changes in taxation were a significant factor affecting the market, with the VAT rate increasing from 9% to 19% in 2023 and an additional excise tax on drinks with high sugar content coming into effect. ... Read More
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