Category: Beverages
Europe Beverages
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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RTD Tea in North Macedonia
... and RTD tea. This trend is predominantly driven by health-conscious consumers who are increasingly mindful of their sugar and carbohydrate intake, opting for beverages that align with their health goals. The premiumisation of the category ... Read More
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RTD Coffee in North Macedonia
... entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, ... Read More
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Soft Drinks in North Macedonia
... price increases following the high inflation of previous years. Bottled water, the most robust category within soft drinks, and juice, the third largest, significantly contributed to this volume growth. Euromonitor International's Soft Drinks in North ... Read More
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Carbonates in North Macedonia
... significantly influenced purchasing decisions, resulting in minimal off-trade retail volume growth across the broader carbonates category. However, the lingering effects of inflation and rising product prices have bolstered off-trade retail sales value, enabling the category ... Read More
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Energy Drinks in North Macedonia
... groups. This has resulted in solid off-trade retail volume growth and robust off-trade rsp value growth, which has been further fuelled by significant price increases tied to the lingering effects of prolonged inflation. While demographic ... Read More
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Juice in North Macedonia
... categories. These categories have achieved double-digit off-trade retail sales value growth rates, highlighting their increasing popularity. Consumer demand has led to moderate off-trade retail volume growth; however, significant product price increases resulting from the latest ... Read More
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Sports Drinks in North Macedonia
... consumers, sports enthusiasts, and professional athletes. The category has experienced solid off-trade volume growth coupled with strong off-trade rsp value growth, which has been further bolstered by rising product prices amidst the latest wave of ... Read More
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Bottled Water in North Macedonia
... in 2024. These concerns have been exacerbated by health-conscious consumers seeking alternatives to sugary beverages, aligning with broader health and wellness trends. Additionally, the prolonged and extreme summer heat, with temperatures exceeding 35 degrees Celsius ... Read More
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Concentrates in North Macedonia
... performance of the category remains lacklustre due to limited investment and innovation. Manufacturers have shown little interest in revitalising the product area with new brands or product launches, leaving the category relatively uneventful. This stagnation ... Read More
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Hot Drinks in Lithuania
... improved consumer confidence and results in the hot drinks market. However, a shrinking consumer base has been an ongoing concern for sales. While the consumer base grew in the latter part of the review period, ... Read More
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Hot Drinks in North Macedonia
... is primarily attributed to the lingering effects of inflation, which, although subsiding, remains a factor influencing market dynamics. On-trade recovery has been a key feature of 2024, with sales in this channel surpassing pre-pandemic levels, ... Read More
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Other Hot Drinks in North Macedonia
... continues to shrink the potential consumer base. The persisting effects of inflation have led to moderate price increases, although the inflationary pressures have begun to ease. The combination of stable demand and gradual price adjustments ... Read More
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Tea in Lithuania
... to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outweighing tea drinking. Traditionally, tea was consumed as an addition to the daily intake of hot drinks. However, its popularity waned across ... Read More
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Other Hot Drinks in Lithuania
... terms. Retail volume sales also recorded a positive performance, with slight growth in overall volume, driven by chocolate-based flavoured powder drinks. Euromonitor International's Other Hot Drinks in Lithuania report offers a comprehensive guide to the ... Read More
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Coffee in North Macedonia
... Macedonia has remained notably stable, as coffee remains the preferred hot beverage for most consumers over tea. This enduring preference, coupled with moderate retail volume growth and gradually increasing prices, has resulted in strong retail ... Read More
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Tea in Switzerland
... health benefits, and price ranges, has continued to attract a wide audience. Swiss consumers have shown heightened interest in exotic tea flavours and those incorporating superfood ingredients, with brands like Cupper, Pukka, and Yogi Tea ... Read More
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Coffee in Switzerland
... experienced slower growth compared to the previous year; however, demand has surged, with volume sales surpassing the levels recorded in 2023. The phenomenon of cross-border shopping has continued to exert downward pressure on domestic coffee ... Read More
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Coffee in Lithuania
... on consumers, many of whom remained challenged by the rising cost of living. This heightened price sensitivity impacted retail volume growth, as consumers sought to cut costs by reducing their purchases. Furthermore, due to ongoing ... Read More
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Other Hot Drinks in Switzerland
... of sales in this category, have experienced the steepest decline. Their high sugar and calorie content has further alienated health-conscious consumers, accelerating this downward trend. By contrast, malt-based hot drinks have seen a more modest ... Read More
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Tea in North Macedonia
... and products. This demand, coupled with moderate price increases, has resulted in solid retail sales price (rsp) value growth. While tea consumption remains less prominent than coffee among local consumers, health and wellness trends have ... Read More
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Hot Drinks in Switzerland
... deeply ingrained in local culture. Switzerland's high per capita consumption of coffee, comparable to levels in Austria and Germany, reflects the nation's rich coffee traditions and its role as a significant logistic hub for coffee ... Read More
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Coffee in Estonia
... resilient segment, emerging as one of the few stable product categories amidst the turbulence. While many FMCG sectors have faced notable declines, the overall performance of coffee in 2024 has remained remarkably close to the ... Read More
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Tea in Estonia
... remains largely confined to an ageing demographic. With older generations forming the primary consumer base for tea, the natural attrition of this group has resulted in a diminishing market size. While volume sales have consistently ... Read More
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Other Hot Drinks in Estonia
... ongoing economic uncertainty in Estonia has reduced consumer confidence, prompting a shift towards prioritising necessities. Coffee, with its strong cultural significance and daily utility, has emerged as the preferred choice, leaving less room in household ... Read More
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