Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
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Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
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Surface Care in Kazakhstan
The surface care category saw growth in volume terms in 2024, driven largely by the ongoing development of retail trade in Kazakhstan. The expansion of supermarkets is not limited to the country’s capital but is also evident across regional centres, creating more points of sale and increasing access ... Read More
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Toilet Care in Kazakhstan
In 2024, the toilet care category in Kazakhstan witnessed moderate growth in volume terms, largely driven by sustained consumer attention to disinfection and hygiene habits that became more prominent after the pandemic. While price growth in this category was more pronounced in 2023, it has now dece ... Read More
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Polishes in Georgia
In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ... Read More
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Polishes in Finland
Despite the price stabilisation witnessed in 2024, Finnish consumers remained cautious with spending on non-essential home care products, leading to a continued decline in polish usage. The shift towards low-maintenance materials in furniture and flooring has reduced the need for traditional polishe ... Read More
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Toilet Care in the Philippines
Toilet care in the Philippines saw retail volume and current value growth in 2024. Toilet liquids/foam remained the dominant category, and it also saw the strongest growth rates, due to the frequent exposure of such products on television, as well as their accessible prices, and their well-establish ... Read More
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Toilet Care in Ecuador
Value sales continued to be low for toilet care in Ecuador in 2024, and with volume sales falling. Consumers generally perceive toilet care as an unnecessary expenditure and feel that basic cleaning products are adequate for maintaining toilet hygiene. Moreover, the prevailing economic challenges in ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Bleach in Japan
In 2024, bleach in Japan continued to experience declines in both retail volume and current value terms. In May 2023, the Japanese government reclassified COVID-19, downgrading it from a Class 2 disease, which posed an extremely high risk, to Class 5 status, similar to that of seasonal influenza. Th ... Read More
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Polishes in the Philippines
Polishes in the Philippines maintained slow and stable retail volume growth in 2024, along with current value growth which was positive, but far lower than in 2023, as price rises eased. The largest category, floor polish, saw growth under the average for overall polishes, due to maturity, and a lac ... Read More
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Home Care in Honduras
Despite a drop in inflation, a higher accumulated cost of living hampered consumer purchasing power. This in turn stimulated a trend towards multifunctionality with multi-purpose surface cleaners replacing the need for separate purchases of disinfectants, floor polishes and even air fresheners. The ... Read More
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Home Care in El Salvador
Home care sales experienced conservative growth in 2024, as despite a fall in inflation, consumers remained cautious in their spending. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensit ... Read More
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Home Care in Guatemala
In 2024, Guatemala’s home care industry benefited from the local economy’s continued resilience with GDP expanding for the fourth consecutive year – and annual inflation rates recording their lowest increase since 2020. This stable economic environment had a favourable impact on consumer demand for ... Read More
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Household Cleaning and Personal Care Products in Mexico: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Polishes in Kazakhstan
Polishes in Kazakhstan continued its decline in volume terms in 2024, reflecting a trend influenced by several key factors. The category remains relatively expensive for many consumers, and as several polish products are not considered essential household items, demand has weakened. This non-essenti ... Read More
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Polishes in Guatemala
In 2024, polishes in Guatemala experienced modest growth in both volume and value terms. As the smallest category within home care, polishes remains niche, with products such as shoe and furniture polishes primarily consumed by a relatively small portion of the population. The limited penetration of ... Read More
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Bleach in Guatemala
In 2024, the price of bleach in Guatemala experienced a notable decline, marking a reversal from the consistent upward trend observed in previous years when prices had registered significant increases. This shift was largely driven by the stabilisation of raw material and ingredient costs, which pla ... Read More
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Toilet Care in Finland
Finnish consumers are looking for toilet care products that offer deep cleaning with minimal effort. Traditional liquid cleaners require scrubbing and repeated application, leading to a shift toward more advanced formulations that provide longer-lasting results and better surface coverage. Products ... Read More
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Bleach in Finland
Bleach usage has been declining in Finland for several years and shows no signs of stopping. Many consumers are increasingly aware of health risks like respiratory irritation and skin sensitivity, making them more hesitant to use bleach in their daily cleaning routines. There is also growing concern ... Read More
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