Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Polishes in Thailand
In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ... Read More
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Toilet Care in Mexico
Toilet care continued to deliver positive retail current value growth in Mexico in 2024, due to continuous innovation, which keeps such products attractive to consumers. Despite this, retail volume growth was modest, as many consumers still find strong attributes such as practicality and savings in ... Read More
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Surface Care in Estonia
Overall sales of surface care in Estonia are stagnating in 2024 as rising VAT adds further upward pressure on prices. With increased price sensitivity, consumers continue to shift to multi-purpose products with anti-bacterial features, appreciating their perceived value for money as well as their co ... Read More
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Polishes in Estonia
Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ... Read More
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Toilet Care in Costa Rica
Toilet care is underdeveloped in Costa Rica, remaining the smallest category within home care in 2024. During the latter part of the review period, elevated inflation limited growth in retail volume sales of toilet care, as local consumers favoured more affordable alternatives, such as bleach and su ... Read More
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Polishes in Dominican Republic
At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ... Read More
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Surface Care in Dominican Republic
Despite rising living costs in recent years, Dominicans continue to prioritise home care tasks, particularly surface cleaning. The strong association between hygiene, home cleanliness, and overall health is well-established among local consumers - a mindset that was further reinforced during the pan ... Read More
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Bleach in Dominican Republic
In 2024, bleach showed moderate growth in retail volume terms, continuing to be widely used by Dominicans for its cleaning and disinfecting properties. However, in the post-pandemic era, the emphasis on disinfecting qualities has waned for many consumers. While antibacterial properties remain a prio ... Read More
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Surface Care in Croatia
Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ... Read More
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Toilet Care in Croatia
Private label products are becoming increasingly popular in toilet care with Denkmit from dm-Drogerie Markt doo leading the way in Croatia. These products are gaining traction as consumers look for high-quality, budget-friendly alternatives to traditional brands. Denkmit offers a wide range of toile ... Read More
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Polishes in Croatia
Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ... Read More
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Bleach in Bosnia and Herzegovina
In 2024, bleach in Bosnia and Herzegovina recorded low retail value growth of 1%, while retail volume continued to decline amidst diminishing consumer demand. For many consumers, bleach is increasingly perceived as outdated, contributing to its gradual decline in the market. As consumer preferences ... Read More
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Toilet Care in Bosnia and Herzegovina
In 2024, toilet care in Bosnia and Herzegovina recorded a 5% rise in retail value sales, bolstered by the ongoing impact of inflation and stable consumer demand. Despite the maturity of the most established toilet care categories, consumer interest remained high, driven by innovation and convenience ... Read More
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Toilet Care in Azerbaijan
Toilet care was one of the best performing home care products in Azerbaijan in 2024, registering healthy current value and volume growth. Toliet/liquid foams was the best performing product and also accounted for most value sales. Rim liquids also accounted for significant value sales, with value sa ... Read More
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Surface Care in Azerbaijan
Surface care in Azerbaijan registered minimal volume growth in 2024. Though inflation eased, consumers remained price sensitive and players supported volume sales by offering frequent discounts and promotions. In particular, floor cleaners performed badly, with volume sales falling by a tenth. Produ ... Read More
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Bleach in Latvia
The bleach category continued to witness volume decline in 2024, amidst strong competition from other cleaners that have a less irritating smell. Increasingly, consumers prefer to use home care detergents that feature disinfectant components with safer formulations. Consumers increasingly prioritise ... Read More
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Home Care in Ethiopia
In 2024, home care in Ethiopia has faced rising prices due to high inflation and a foreign exchange shortage, limiting consumer demand. Small-scale manufacturers of liquid detergents have grown, meeting price-sensitive needs, while private label products have gained traction as affordable alternativ ... Read More
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Home Care in Jordan
Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ... Read More
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Home Care in Côte d'Ivoire
Home care saw sales grow in both volume and value terms in Côte d’Ivoire in 2024. There was inflationary pressure on prices but competition and substitutes prevented more significant price increases. The market saw growth driven by favourable demographics, real estate expansion and the extension of ... Read More
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Home Care in Kuwait
Kuwait is an affluent country largely populated by people with cultural and religious backgrounds that require them to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady growth in 2024 backed by rising incomes, ... Read More
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Home Care in Estonia
Volume sales of household care are experiencing further decline in 2024. Price inflation in Estonia continues to rise, supported by the VAT increase at the beginning of the year. Coupled with the overall sluggish performance of the local economy, this price hike has impacted consumer confidence in t ... Read More
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Toilet Care in Portugal
Toilet care registered some volume decline in Portugal in 2024, primarily due to category maturity. However, in-the-bowl (ITB) rim blocks have enjoyed significant growth over the review period and remain popular among Portuguese consumers. In response to this, manufacturers continuously launch new f ... Read More
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Surface Care in Sweden
In 2024, surface care was impacted by Sweden’s ongoing cost-of-living pressures that have heightened household sensitivity to price and value-for-money. This context has prompted manufacturers to focus on enhancing the perceived value of their products through attribute bundling. By combining multip ... Read More
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Bleach in Thailand
Bleach in Thailand maintained stable retail volume sales in 2024, with low growth in retail current value terms, due to price rises. Inflationary pressures continued to squeeze household budgets, leading consumers to prioritise value and affordability. This translated into a rise in demand for conce ... Read More
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Home Care in Cambodia
The rising demand for home care products in Cambodia in 2024 is attributed to a heightened awareness of health and hygiene, especially following the COVID-19 pandemic. Many Cambodians, particularly those in urban areas, are now more focused on maintaining clean and sanitised living spaces, leading t ... Read More
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