Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Wipes in Portugal
Wipes in Portugal In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and abandonment of cleaning routines comp ... Read More
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Wipes in Turkey
Wipes in Turkey Despite challenging economic conditions in 2023, the sales volume of personal wipes in Turkey experienced a modest increase. This growth can be attributed to the availability of a wider range of specialised wipes catering to specific needs and preferences of consumers. For instance, ... Read More
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Wipes in Cameroon
Wipes in Cameroon Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has furthe ... Read More
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Wipes in Taiwan
Wipes in Taiwan Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth during the year. Sales were boosted ... Read More
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Wipes in Malaysia
Wipes in Malaysia Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior positions) and enjoying active, out-of ... Read More
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Wipes in Sweden
Wipes in Sweden In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain disruptions, high freight costs and high ... Read More
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Wipes in Slovakia
Wipes in Slovakia Sales of wipes in Slovakia continued to enjoy steady growth in retail volume terms, while current value growth benefited from rising prices. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support the volume demand for a range of cl ... Read More
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Wipes in Israel
Wipes in Israel Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby wipes category. However, these price ... Read More
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Wipes in Saudi Arabia
Wipes in Saudi Arabia Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19 pandemic lifestyles, an expan ... Read More
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Home Care in Latin America
Home Care in Latin America After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high in ... Read More
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Wipes in the Philippines
Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ... Read More
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Home Care in Asia Pacific
Home Care in Asia Pacific Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in t ... Read More
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Home Care in Hong Kong, China
Home Care in Hong Kong, China Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was primarily supported by i ... Read More
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Toilet Care in Hong Kong, China
Toilet Care in Hong Kong, China Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including the toilet, to red ... Read More
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Surface Care in Hong Kong, China
Surface Care in Hong Kong, China In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer concern eased, vo ... Read More
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Polishes in Hong Kong, China
Polishes in Hong Kong, China Continuing the long-standing trend, polishes saw a retail volume decline in Hong Kong in 2023, although growth was seen in current value terms. Volume demand for shoe polish continued to decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driv ... Read More
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Bleach in Hong Kong, China
Bleach in Hong Kong, China Sales of bleach declined in Hong Kong in 2023 in both retail volume and current value terms. With the end of the pandemic, a large number of consumers elected to spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate ... Read More
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Polishes in South Africa
Polishes in South Africa Polishes in South Africa recorded positive retail value growth in 2023, despite another fall in overall demand. The growth in value was attributable to the rapidly rising inflation rate. With higher unit prices of polishes, local consumers continued to shift away from these ... Read More
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Surface Care in South Africa
Surface Care in South Africa Purchases of surface care in South Africa are included in many consumers’ grocery shopping budgets. In 2023, food inflation peaked at double digits, limiting affordability, in addition to a further rise in unit prices of surface care. This scenario benefited multi-purpos ... Read More
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Home Care in South Africa
Home Care in South Africa Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated inflation changed overa ... Read More
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Toilet Care in South Africa
Toilet Care in South Africa Retail volume growth of toilet care in South Africa slowed in 2023 compared to the previous year. The country witnessed high-scale inflation, shifting a change in consumer behaviour. This was in addition to increasing costs of transport, fuel and electricity incurred by a ... Read More
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Bleach in South Africa
Bleach in South Africa Demand for bleach in South Africa remained stable in 2023, with some consumers choosing this more affordable alternative to surface care due to the impact of inflation on disposable incomes. However, inflationary pressures resulted in category leader Domestos (Unilever) losing ... Read More
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Wipes in Peru
Wipes in Peru In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has been an increase in lower-priced import ... Read More
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Wipes in Poland
Wipes in Poland In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the ease and convenience these product ... Read More
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Wipes in Norway
Wipes in Norway In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by heightened household health awareness and ... Read More