Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Lithuania
Toilet care in Lithuania recorded flat retail volume growth in 2024, despite the fact that toilet hygiene remains an essential part of household cleaning routines. Toilet liquids and foams continue to lead in value sales, reflecting their strong presence in many households. Category sales are active ... Read More
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Polishes in Serbia
Floor and furniture polish continue to face volume sales decline in Serbia, as consumers prioritise spending on home care products. Lower disposable incomes led consumers to forgo the purchase of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and s ... Read More
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Home Care in Sri Lanka
Home care in Sri Lanka evolved in 2024. Economic trends and health and hygiene awareness shaped demand. Overall, retail volume sales rebounded, as the average retail current unit price decreased, after hikes in 2022 and 2023. As inflationary pressure fell sharply, players lowered or slowed price inc ... Read More
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Polishes in Lithuania
Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Polishes in Vietnam
Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ... Read More
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Toilet Care in Vietnam
Toilet care demonstrated dynamic retail volume and current value growth in Vietnam over the review period, including in 2024, primarily driven by consistent consumer demand for hygiene and cleanliness in the home. This steady performance highlights an ongoing household need and rising awareness of s ... Read More
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Toilet Care in Singapore
Toilet care saw positive overall sales in Singapore in 2024, with volume sales increased compared to the recent review period. This positive performance is attributed to consumers ongoing priority for clean and sanitised bathrooms, which is an ongoing trend following the era of the pandemic. Indeed, ... Read More
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Home Care in Singapore
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ... Read More
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Surface Care in Singapore
Surface care, while performing positively in value terms, remained in a negative volume slump in 2024. This is attributed to changing lifestyles and shifting consumer priorities in the post-pandemic landscape, as people are spending more time outside the home, whether for work, social activities, or ... Read More
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Bleach in Singapore
Bleach saw flat, albeit marginally positive, volume sales in 2024, with small value sales. This shows a fairly resilient performance in a category which is facing ongoing challenges and, indeed, is expected to slump into declines over the forecast period. Notably, consumers are becoming increasingly ... Read More
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Polishes in Singapore
Polishes remained a fairly uninteresting category in Singapore in 2024, with shoe polish and furniture polish being the only relevant products. Notably, sales of shoe polish are cited to be largely supported by military demand, with a lesser impetus coming from the resurgence of consumer mobility an ... Read More
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Surface Care in Vietnam
Recent changes in lifestyle and hygiene habits significantly boosted retail volume and current value sales of surface care products in Vietnam in the review period, and this was also evident in 2024. Floor cleaning, in particular, has increasingly become a daily activity, or carried out at least sev ... Read More
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Bleach in Vietnam
Despite its maturity, bleach in Vietnam maintained solid growth in retail volume terms in 2024, along with slightly stronger retail current value growth. Not only is bleach considered affordable, it is also regarded as a powerful multipurpose home care product. However, the rates of volume growth sa ... Read More
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Home Care in Vietnam
Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ... Read More
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Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
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Toilet Care in Poland
Toilet care registered an increase in retail value sales in current terms in Poland in 2024. New product development plays a significant role in stimulating sales, particularly through innovations in fragrances and more effective formulae. Consumers prioritise products that offer both high performan ... Read More
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Bleach in Poland
Bleach saw a decline in retail value sales in current terms in Poland in 2024. The continued decline in the category results from the fact that bleach is increasingly recognised as harmful to health and the environment, as well as less versatile than products such as multi-purpose cleaners. Sales vo ... Read More
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Polishes in Poland
Polishes saw slight current value growth in Poland in 2024. However, the overall polishes category is underperforming, with some subcategories, such as metal polishes, failing to achieve positive sales growth due to reduced consumer demand. Euromonitor International's Polishes in Poland market repor ... Read More
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Bleach in Portugal
In 2024, sales of bleach in Portugal continued to suffer from diminishing engagement amongst younger generations, coupled with increased competition from products offering disinfection power, stain removal, and germ-killing properties. Moreover, bleach is associated with chemicals harmful to human h ... Read More
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Surface Care in Slovakia
In 2024, surface care in Slovakia registered moderate, yet faster, retail volume growth, compared with 2023. Multi-purpose cleaners, but also specialised options like bathroom, kitchen and oven cleaners continued to grow in popularity. Meanwhile, retail current value sales grew healthily, but at a m ... Read More
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Toilet Care in Slovakia
The demand for toilet care in Slovakia at the end of the review period was marked by local consumers’ interest in regular and highly efficient toilet cleaning, while convenience and eco-friendliness continued to gain weight in purchasing decisions. Therefore, consumers often chose to purchase produc ... Read More
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Surface Care in Ukraine
The dominance of multi-purpose cleaners in Ukraine's surface care market can be attributed to their convenience and cost-efficiency. Consumers increasingly prefer products that can clean many different surfaces, reducing the need for specialised cleaners. This trend is further driven by cost concern ... Read More
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Polishes in Ukraine
The overall market for polishes in Ukraine saw a significant increase in retail volume in 2024, primarily driven by the growing demand for shoe polish. With hundreds of thousands of soldiers on the frontlines, the need for shoe care products surged drastically, outpacing pre-war demand by several ti ... Read More
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Bleach in Ukraine
Retail volume sales of bleach in Ukraine began to stabilise in 2024 after two years of decline. The category has faced growing competition from multi-purpose home care products with disinfectant properties and safer formulations, which appeal to health-conscious and environmentally aware consumers. ... Read More
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