Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in Australia
Surface Care in Australia After experiencing post-COVID revenge spending and indulging in leisure activities, consumers found themselves spending more time at home in 2023, partly due to the high cost of living. The trend of cooking at home was particularly pronounced, leading consumers to spend mor ... Read More
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Toilet Care in Australia
Toilet Care in Australia In 2023, retail volume sales of toilet care products experienced a solid increase in Australia, driven by factors such as rising household numbers and increased property occupancy rates. With greater mobility and the return to offices, consumers spent less time at home and h ... Read More
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Polishes in Australia
Polishes in Australia In 2023 polishes saw a retail volume decline in Australia, while minor growth was seen in current value terms. The ongoing poor volume performance was influenced by several factors. As people returned to offices and social activities, they tended to spend less time at home, and ... Read More
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Wipes in Nigeria
Wipes in Nigeria Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely undermine consumer spending power, for ... Read More
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A New Appreciation for Cold Wash
A New Appreciation for Cold Wash Automatic laundry can only expand if efficient cold wash is achieved. All laundry stakeholders need to be in sync with one another in order to create effective solutions. Beyond collaboration, auto-dosing enables improved hygiene results in cold wash by better contro ... Read More
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Surface Care in India
Surface Care in India While surface care enjoyed robust performances using the pandemic years, growth slowed in retail current value terms in India in 2023, owing to the relative stabilisation of product prices. In volume terms, demand stayed relatively steady, but there were several contradictory f ... Read More
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Polishes in India
Polishes in India In 2023, growth in polishes slowed in retail volume and current value terms compared with 2022, but the category continued its rebound post-pandemic, with retail value sales finally returning to the pre-pandemic (2019) level, even though retail volumes still did not achieve this ta ... Read More
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Wipes in Austria
Wipes in Austria Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having recorded a more dynamic performance than ... Read More
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Wipes in Japan
Wipes in Japan Overall wipes continued to decline in current value terms in Japan in 2023, although at a slower rate than seen in the previous two years. However, performances differed across categories. While many saw decline, facial cleansing wipes and deodorant wipes, the categories under cosmeti ... Read More
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Home Care in India
Home Care in India In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home activities supported demand in c ... Read More
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Wipes in Switzerland
Wipes in Switzerland Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally, the growing trend towards more ... Read More
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Toilet Care in India
Toilet Care in India The strong focus and attention on improving sanitation in India provided a basis for steady retail volume and current value growth in toilet care in India even after the pandemic ended. While there was strong demand for products in the category during the pandemic years, due to ... Read More
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Wipes in Germany
Wipes in Germany Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy consumers as they spend greater time ... Read More
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Wipes in South Africa
Wipes in South Africa High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned to cost-reducing opportunit ... Read More
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World Market for Home Care
World Market for Home Care Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles packaging waste, while D2C ... Read More
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Wipes in the United Kingdom
Wipes in the United Kingdom Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the mai ... Read More
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Wipes in Vietnam
Wipes in Vietnam As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young people in particular using wipes whe ... Read More
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Home Care in Middle East and Africa
Home Care in Middle East and Africa Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms, in spite of h ... Read More
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Wipes in Uzbekistan
Wipes in Uzbekistan Sales in wipes were supported by ubiquitous baseline demand in 2023. Indeed, the usage of wipes has become an integral component of the daily routine for Uzbekistani consumers, in a trend which gained momentum during the pandemic, and which continues to exhibit consistent growth. ... Read More
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Home Care in Western Europe
Home Care in Western Europe After recording a clear spike in demand in 2020 with more time spent at home and heightened cleaning regimes due to the pandemic, home care sales in Western Europe have since struggled to record positive growth in either volume or real value terms. However, modest value g ... Read More
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Wipes in Uruguay
Wipes in Uruguay Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry format. As a result, they were one of ... Read More
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Wipes in Ukraine
Wipes in Ukraine Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging market. The surge in popularity ca ... Read More
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Wipes in Serbia
Wipes in Serbia Demand for wipes in Serbia has been supported by elevated hygiene standards since the COVID-19 pandemic. Though wipes registered double-digit current value growth in 2023, constant value sales were flat. Prices have been rising due to the soaring costs of raw materials, logistics and ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan There was a significant fall in constant value sales in wipes in Kazakhstan in 2023. High inflation continue to impact profitability and also dampened volume sales. Only personal wipes registered any significant value sales and this was mainly baby wipes, followed by general purp ... Read More
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Wipes in Thailand
Wipes in Thailand Wipes experienced a notable upswing in demand in 2023 driven by the versatility of these products, particularly in the context of their convenience for use while on the move but also at home. This increase in demand is reflective of evolving consumer lifestyles and preferences that ... Read More
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