Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Bleach in Japan
In 2024, bleach in Japan continued to experience declines in both retail volume and current value terms. In May 2023, the Japanese government reclassified COVID-19, downgrading it from a Class 2 disease, which posed an extremely high risk, to Class 5 status, similar to that of seasonal influenza. Th ... Read More
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Polishes in the Philippines
Polishes in the Philippines maintained slow and stable retail volume growth in 2024, along with current value growth which was positive, but far lower than in 2023, as price rises eased. The largest category, floor polish, saw growth under the average for overall polishes, due to maturity, and a lac ... Read More
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Home Care in Honduras
Despite a drop in inflation, a higher accumulated cost of living hampered consumer purchasing power. This in turn stimulated a trend towards multifunctionality with multi-purpose surface cleaners replacing the need for separate purchases of disinfectants, floor polishes and even air fresheners. The ... Read More
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Home Care in El Salvador
Home care sales experienced conservative growth in 2024, as despite a fall in inflation, consumers remained cautious in their spending. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensit ... Read More
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Home Care in Guatemala
In 2024, Guatemala’s home care industry benefited from the local economy’s continued resilience with GDP expanding for the fourth consecutive year – and annual inflation rates recording their lowest increase since 2020. This stable economic environment had a favourable impact on consumer demand for ... Read More
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Household Cleaning and Personal Care Products in Mexico: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Polishes in Kazakhstan
Polishes in Kazakhstan continued its decline in volume terms in 2024, reflecting a trend influenced by several key factors. The category remains relatively expensive for many consumers, and as several polish products are not considered essential household items, demand has weakened. This non-essenti ... Read More
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Polishes in Guatemala
In 2024, polishes in Guatemala experienced modest growth in both volume and value terms. As the smallest category within home care, polishes remains niche, with products such as shoe and furniture polishes primarily consumed by a relatively small portion of the population. The limited penetration of ... Read More
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Bleach in Guatemala
In 2024, the price of bleach in Guatemala experienced a notable decline, marking a reversal from the consistent upward trend observed in previous years when prices had registered significant increases. This shift was largely driven by the stabilisation of raw material and ingredient costs, which pla ... Read More
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Toilet Care in Finland
Finnish consumers are looking for toilet care products that offer deep cleaning with minimal effort. Traditional liquid cleaners require scrubbing and repeated application, leading to a shift toward more advanced formulations that provide longer-lasting results and better surface coverage. Products ... Read More
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Bleach in Finland
Bleach usage has been declining in Finland for several years and shows no signs of stopping. Many consumers are increasingly aware of health risks like respiratory irritation and skin sensitivity, making them more hesitant to use bleach in their daily cleaning routines. There is also growing concern ... Read More
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Bleach in Uzbekistan
The bleach category saw strong and steady growth in 2024, reflecting the stability of consumer habits in Uzbekistan. Chlorine-based cleaners - household staples for disinfection - continue to maintain consistent demand. The market dynamics for bleach have remained relatively unchanged, with local an ... Read More
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Bleach in Ecuador
Bleach in Ecuador in 2024 registered a fall in both value and volume sales. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent b ... Read More
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Surface Care in Ecuador
Value and volume sales were largely unchanged for surface care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to fre ... Read More
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Surface Care in Lithuania
Surface care in Lithuania had a mixed performance in 2024, with several segments experiencing a decline in retail volume sales. During the pandemic, many Lithuanians adopted stricter daily surface hygiene habits to prevent the spread of COVID-19. However, as the situation has normalised, consumers a ... Read More
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Bleach in Slovenia
Bleach in Slovenia continued to register positive growth in current value terms in 2024, although this was solely due to rising prices, a lingering effect from recent inflation. However, in volume terms, bleach is on the decline as consumers increasingly shift towards more eco-friendly surface care ... Read More
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Polishes in Slovenia
The market for polishes in Slovenia maintained solid growth in current value terms in 2024, primarily driven by continued price increases. These price hikes have led to a shift towards more affordable alternatives, as consumers seek to manage household budgets and address the rising cost of living. ... Read More
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Bleach in Serbia
Bleach in Serbia is a small category that is contracting annually, with limited products available in retailers. In 2024, volume sales continued to decline as consumers abandoned bleach and shifted towards more advanced and gentler home care products. Growing health and environmental cautiousness is ... Read More
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Toilet Care in Serbia
The year 2024 saw the emergence of several novelties in Serbia’s toilet care category, such as more natural toilet care products, improved packaging and recycled packaging. The most significant innovation in toilet care was Unilever Beograd doo’s Domestos Foam upside down spray, aimed at making the ... Read More
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Home Care in Slovenia
The market for home care in Slovenia registered a modest increase in retail volume sales in 2024, in contrast to the sluggish performance of the previous two years. This growth was driven by a gradual recovery in consumer confidence, following the moderation of inflation. However, the lingering effe ... Read More
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Bleach in Lithuania
Retail volume sales of bleach continued to decline in Lithuania in 2024. Despite its strong cleaning properties, the chlorine scent of bleach is generally unappealing to consumers. However, it still maintains a loyal following among some consumers who value its affordability and powerful effectivene ... Read More
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Toilet Care in Slovenia
Despite ongoing financial pressures stemming from the lingering effects of high inflation, toilet care experienced positive volume growth in Slovenia in 2024. Improved sanitation practices and heightened hygiene concerns, driven by ongoing improvements in the quality of life, are the primary drivers ... Read More
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Surface Care in Serbia
Consumers in Serbia prefer universal cleaning products that can be used for multiple uses such as dishwashing and surface cleaning. For example, some households clean the kitchen tabletops with dishwashing liquid instead of a surface cleaner. By adopting this strategy, households can limit expenditu ... Read More
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Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
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Surface Care in Slovenia
Surface care experienced positive growth in current value terms in Slovenia in 2024, driven by heightened health and hygiene concerns, particularly in the wake of the COVID-19 pandemic. Individuals are increasingly prioritising multi-purpose cleaners, as well as window/glass cleaners, which are bene ... Read More
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