Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
-
Competitor Strategies in Home Care
Competitor Strategies in Home Care The home care competitive landscape has remained consistent over the years. However, in recent times, industry leaders have been facing headwinds in terms of rising input costs and waning volume growth. This report explores the competitive state of play in the home ... Read More
-
Home Care Packaging in Mexico
Home Care Packaging in Mexico In 2023, metal aerosol cans continued to take unit volume share from leading pack type folding cartons in home insecticides packaging. Metal aerosol cans, which are the only pack type used in spray/aerosol insecticides, are strong and can safely contain the pressurised ... Read More
-
Home Care Packaging in Japan
Home Care Packaging in Japan The usage of plastic pouches in home care packaging continued to decline in Japan in 2023, with this being a trend that started in 2021. This is primarily being driven by the growing demand for eco-friendly and sustainable packaging solutions. Japanese consumers are incr ... Read More
-
Home Care Packaging in China
Home Care Packaging in China Folding cartons are the leading pack type in home insecticides in China and are expected to continue gaining share in the coming years. They are the preferred pack type as they are cost-effective to produce and lightweight, ensuring economical packaging without compromis ... Read More
-
Home Care Packaging in France
Home Care Packaging in France HDPE bottles are the leading pack type in the French home care industry. This material offers a strong, durable and cost-effective packaging solution that meets the needs of both manufacturers and consumers. They are widely used for a variety of home care products, incl ... Read More
-
Home Care Packaging in India
Home Care Packaging in India Flexible plastic, the dominant pack type in India’s home care market, was continuing to record unit volume growth in 2023. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to c ... Read More
-
Home Care Packaging in Italy
Home Care Packaging in Italy PET packaging is gaining share in home care packaging in Italy, driven primarily by its adoption in laundry care. While HDPE bottles continue to be the leading pack type, PET bottles and, in particular, PET jars, albeit for the latter from a still very small base, having ... Read More
-
Home Care Packaging in Colombia
Home Care Packaging in Colombia Metal tins, already the leading pack type in polishes, have been recording very strong unit volume growth in recent years and therefore also gaining further share in the category. Metal tins have gained consumer trust in terms of preserving the product quality for ext ... Read More
-
Home Care Packaging in Indonesia
Home Care Packaging in Indonesia Due to Indonesia’s changing climate and tropical nature, the demand for home insecticides remains consistently high, with 2023 proving no exception to this. In terms of packaging, metal aerosol cans recorded another year of dynamic growth in home insecticides in 2023 ... Read More
-
Home Care Packaging in Canada
Home Care Packaging in Canada The last couple of years, including 2023, have seen HDPE bottles gaining pack type share in hand dishwashing in Canada, driven by their durability and rigidity. Unlike some other types of plastic, HDPE is resistant to warping or deformation, even when exposed to heat an ... Read More
-
Home Care Packaging in Germany
Home Care Packaging in Germany PET bottles continue to be the most popular pack type for laundry care products in Germany, and were also gaining share in this category in 2023, which is expected to continue over the forecast period. PET bottles are generally non-reactive and are compatible with a wi ... Read More
-
Home Care Packaging in Hong Kong, China
Home Care Packaging in Hong Kong, China Liquid tablet detergents continued to record strong growth in 2023, with more of the same expected over the forecast period. This is thanks to these products offering convenience, efficiency, multifunctionality and precise dosage, thereby avoiding waste. This ... Read More
-
Home Care Packaging in Argentina
Home Care Packaging in Argentina HDPE bottles are the most widely-used pack type in home care in Argentina due to their durability, chemical resistance and cost-effectiveness. HDPE’s robust nature makes it ideal for containing various cleaning agents and household chemicals, ensuring product safety ... Read More
-
Home Care Packaging in Australia
Home Care Packaging in Australia In 2023, metal aerosol cans continued to be the most widely-used packaging format for air care and home insecticides in Australia, driven by the country's unique climatic conditions and consumer preferences. Australia's hot and humid climate necessitates robust packa ... Read More
-
Home Care Packaging in Brazil
Home Care Packaging in Brazil Having already taken over from metal tins as the main pack type in gel air fresheners in Brazil over the review period, PET jars continued to gain share in 2023. PET jars have excellent barrier properties that help retain the fragrance of the freshener, preventing the d ... Read More
-
Australia Wipes
Wipes in Australia Wipes in Australia witnessed notable growth in current value terms in 2023, primarily driven by the continued appeal of wipes amongst consumers for their convenience and ease of use, especially as people resumed their busy lifestyles post-pandemic. However, while rising demand for ... Read More
-
Polishes in Germany
Polishes in Germany In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives, causing traditional polishes, ... Read More
-
Home Care in Germany
Home Care in Germany Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the cost-of-living crisis, which has been com ... Read More
-
Bleach in Germany
Bleach in Germany Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in consumer behaviour is being driven by v ... Read More
-
Surface Care in Germany
Surface Care in Germany In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise during the year, influenc ... Read More
-
Toilet Care in Germany
Toilet Care in Germany In Germany, there is a term called ""Sitzpinkler"" for men who sit while urinating, driven by concerns related to hygiene, health and the growing influence of smartphones. Therefore, maintaining proper toilet care remained a significant priority for the majority of consumers i ... Read More
-
Wipes in Brazil
Wipes in Brazil Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a heightened sense of awareness regarding ... Read More
-
Wipes in Mexico
Wipes in Mexico In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in particular experienced significant growth ... Read More
-
Home Care in Australia
Home Care in Australia In the broader home care industry, growth in unit prices remained relatively high in Australia in 2023. Amidst economic uncertainties, consumers proactively adjusted their spending habits, often by paring down the number of products in their shopping baskets. This trend contri ... Read More
-
Bleach in Australia
Bleach in Australia Bleach, while considered a basic cleaning product, faced declines in both retail volume and current value terms in Australia in 2023, as consumers shifted their preference to alternative products. Within the bleach category there are two primary product types: chlorine bleach and ... Read More
Research Assistance
