Category: House & Home
House & Home market research reports by Euromonitor International
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Polishes in Tunisia
Polishes in Tunisia All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to register the highest growth in ret ... Read More
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Dishwashing in Vietnam
Dishwashing in Vietnam Dishwashing registered robust growth in both retail volume and current value terms in 2023, as the consumer base for such products continued to widen. Factors such as the habit of cooking at home to save money and heightened hygiene concerns as a result of the pandemic also co ... Read More
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Surface Care in Kazakhstan
Surface Care in Kazakhstan Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning prod ... Read More
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Air Care in Greece
Air Care in Greece Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit with value growth much higher, ... Read More
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Home Insecticides in Ecuador
Home Insecticides in Ecuador Ecuador's warm and humid tropical climate, mostly in the coastal and Amazon Regions, is favourable to a diverse range of insects, including mosquitoes, ants, and cockroaches, which are common household pests. Spray/aerosol insecticides provide an immediate and targeted s ... Read More
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Home Insecticides in Nigeria
Home Insecticides in Nigeria The high inflation rate fuelled double-digit retail value growth for home insecticides, with consumers constrained budgets contributing to the strong growth of mosquito coils and other home insecticides in volume terms. These products are viewed by many as being essentia ... Read More
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Surface Care in Georgia
Surface Care in Georgia Surface care registered steady volume growth in 2023, supported in part by a stronger desire to maintain household cleanliness in Georgia. Modern retailers are also contributing to sales growth in surface care, with consumers looking for more effective surface care products a ... Read More
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Dishwashing in Bosnia and Herzegovina
Dishwashing in Bosnia and Herzegovina Retail volume sales stagnated in 2023, as demand weakened amid rising unit prices caused by high inflation. Automatic dishwashing continues to grow moderately whilst the much larger hand dishwashing category saw a decline in retail volume terms. There is plenty ... Read More
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Polishes in Turkey
Polishes in Turkey With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture polishes is due to the diminish ... Read More
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Home Care in Dominican Republic
Home Care in Dominican Republic In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate increase in 2023. Home c ... Read More
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Home Care in Bolivia
Home Care in Bolivia Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the expenses related to importing produc ... Read More
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Home Care in Finland
Home Care in Finland The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months when salaries received a generou ... Read More
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Surface Care in the Netherlands
Surface Care in the Netherlands Consumers in 2023 were on the look-out for surface cleaners offering high levels of convenience and (perceived) savings, and as such turned to multi-purpose cleaners in the hope that one product could do the bulk of the work, helping to slow the product area’s decline ... Read More
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Bleach in Greece
Bleach in Greece Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative environmental image and the fact t ... Read More
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Surface Care in Bolivia
Surface Care in Bolivia Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have benefited from greater consumer aw ... Read More
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Polishes in Israel
Polishes in Israel Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially following the easing of pandemi ... Read More
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Home Insecticides in Kazakhstan
Home Insecticides in Kazakhstan Home insecticides in Kazakhstan benefitted from 2023’s hot summer, posting continued volume sales growth throughout the year, and this is expected to also continue over the forecast period at a stable rate, along with robust value growth which was supported in 2023 by ... Read More
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Surface Care in Portugal
Surface Care in Portugal In 2023, surface care saw value growth dampened by the consumer switch to less expensive product options in the midst of a marked rise in the cost of living and an uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challeng ... Read More
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Polishes in Ireland
Polishes in Ireland Although retail value sales growth was positive, this resulted from high inflation and rising price points in 2023, as retail volume sales declined. Retail volume has been consistently declining over the review period, with polishes suffering from being viewed as an outdated prod ... Read More
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Bleach in Ecuador
Bleach in Ecuador Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020 alone. With the pandemic losing its ... Read More
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Dishwashing in Romania
Dishwashing in Romania The positive performance of dishwashing in Romania in 2023 was the result of Romanian consumers often cooking at home, as high inflation and strong pressure on purchasing power discouraged visits to foodservice establishments. However, hand dishwashing saw only a slight increa ... Read More
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Dishwashing in Canada
Dishwashing in Canada Dishwashing experienced strong retail value growth in 2023, driven primarily by price increases, with retail volume sales challenged. However, value growth was also supported by Canadians continuing to cook most of their own meals, with rising prices leading to consumers' reduc ... Read More
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Bleach in Poland
Bleach in Poland Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects associated with bleach led to the ongoing ... Read More
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Air Care in Pakistan
Air Care in Pakistan The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and ""other"" air fresheners dominated demand, although both car and elect ... Read More
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Air Care in Dominican Republic
Air Care in Dominican Republic During the pandemic, there was a strong demand for antibacterial air sanitisers in spray format, with essences that emulate the functionality of an air freshener with floral and fruity aromas. However, in the face of rising prices and increasing pressure on consumers' ... Read More
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