Category: House & Home
House & Home market research reports by Euromonitor International
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Home Care in Ethiopia
Home Care in Ethiopia Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern housing developments and in ... Read More
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Polishes in Argentina
Polishes in Argentina All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in addition, in 2023 - as had already o ... Read More
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Bleach in Argentina
Bleach in Argentina Bleach sales declined in 2023 for the third year in a row. The category saw sales rocket in 2020 due to the COVID-19 pandemic and fears about infection with the SARS-CoV-2 virus. However, in the following years, bleach sales plummeted due to the combination of the high base of co ... Read More
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Home Insecticides in Argentina
Home Insecticides in Argentina All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which had already starte ... Read More
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Home Care in Argentina
Home Care in Argentina The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices. Euromonitor International's Home Care in Argentina market report offe ... Read More
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Away-From-Home Tissue and Hygiene in China
Away-From-Home Tissue and Hygiene in China On the one hand, toilet paper has become more prevalent in public spaces in China, including shopping centres, restaurants, hotels, airports and railway stations. This is, in part, a result of the government-led “toilet revolution” which aims to offer bette ... Read More
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Laundry Care in Argentina
Laundry Care in Argentina In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics were less sharp than in 2 ... Read More
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Surface Care in Argentina
Surface Care in Argentina In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the COVID-19 crisis in 2020 and 20 ... Read More
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Wipes in China
Wipes in China In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that ... Read More
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Toilet Care in Argentina
Toilet Care in Argentina Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during the period of the COVID-19 ... Read More
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Home Care in Bangladesh
Home Care in Bangladesh Amid rising prices of essential foods and other basic necessities, the hike in prices of home care products added a new brden on people in 2023. In about nine months, almost all products such as detergents and toilet cleaners became pricier by 10 to 30%. Manufacturers said ri ... Read More
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Home Care in Myanmar
Home Care in Myanmar In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at home, while those that were nega ... Read More
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Home Care in Uzbekistan
Home Care in Uzbekistan Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive demographic trends, including an ... Read More
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Home Care in Serbia
Home Care in Serbia While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care categories. Responding to the rising ... Read More
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Toilet Care in Serbia
Toilet Care in Serbia In 2023, growing unit prices and strengthening economising trend led consumers to reduce their purchases while focusing on essentials. As a result, toilet care saw a decline in retail volume sales in all areas while overall retail value grew. Many price-sensitive consumers swit ... Read More
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Surface Care in Ukraine
Surface Care in Ukraine Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wan ... Read More
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Bleach in Slovakia
Bleach in Slovakia Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are showing little interest in devel ... Read More
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Laundry Care in Serbia
Laundry Care in Serbia While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less and concentrating on necessit ... Read More
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Polishes in Uzbekistan
Polishes in Uzbekistan Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential complexes and business cent ... Read More
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Home Care in Slovakia
Home Care in Slovakia Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a negative slump – albeit with ong ... Read More
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Bleach in Uzbekistan
Bleach in Uzbekistan In Uzbekistan, bleach maintains widespread popularity deeply ingrained in everyday household cleaning routines. This enduring trend persisted even in 2023, following a surge in sales during 2020 when bleach became indispensable in addressing COVID-19 concerns. Chlorine-based ble ... Read More
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Surface Care in Taiwan
Surface Care in Taiwan Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats in these product areas, app ... Read More
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Laundry Care in Slovenia
Laundry Care in Slovenia Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care, offering not only enhanced fra ... Read More
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Dishwashing in Ukraine
Dishwashing in Ukraine Hand dishwashing led volume sales growth within dishwashing in Ukraine in 2023, recording the only positive growth in the category, with sales driven by the decline in household incomes and by widespread relocation among consumers. Many Ukrainians have had to move as a result ... Read More
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Polishes in Ukraine
Polishes in Ukraine Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still value traditional shoe care. Shoe ... Read More
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