Category: House & Home
House & Home market research reports by Euromonitor International
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Home Insecticides in Uzbekistan
Home Insecticides in Uzbekistan Home insecticides in Uzbekistan is significantly influenced by seasonal patterns and population growth. Hot summers in the region drive heightened sales as consumers prioritise insect control during peak insect activity. The enduring growth of this category is organic ... Read More
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Bleach in Serbia
Bleach in Serbia The bleach landscape in Serbia is small, with a few products available in retail, which is decreasing each year. Demand for bleach remained under pressure in Serbia in 2023 as consumers continued to abandon the category in favour of more sophisticated, gentler home care products. Th ... Read More
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Dishwashing in Slovenia
Dishwashing in Slovenia Automated dishwashing tablets emerge as the fastest-growing subcategory in dishwashing, driven by their pre-measured portions and user-friendly nature. The convenience they offer aligns well with the hectic lifestyles of consumers. Compared to liquid detergents, tablets minim ... Read More
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Air Care in Uzbekistan
Air Care in Uzbekistan In 2023, air care experienced a moderate upswing in both volume and value terms, largely due to inflationary trends and rising prices. Despite this growth, the category's consumer base remains primarily concentrated in urban areas, with limited penetration into provincial regi ... Read More
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Home Insecticides in Slovakia
Home Insecticides in Slovakia Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume terms), and insectic ... Read More
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Laundry Care in Spain
Laundry Care in Spain The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more efficient use of their laundry deter ... Read More
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Home Care in Uganda
Home Care in Uganda In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and urbanisation continued to boost s ... Read More
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Home Care in Uruguay
Home Care in Uruguay Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into Argentina. Although inflation has soar ... Read More
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Air Care in Slovakia
Air Care in Slovakia Air care is managing to achieve small positive volume gains, while value sales are supported by the price hikes which are affecting home care overall. Indeed, air care attracts consumers who are keen to try new formats and scents and move from the more traditional spray/aerosol ... Read More
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Home Insecticides in Ukraine
Home Insecticides in Ukraine In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and convenient application. ... Read More
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Home Insecticides in Taiwan
Home Insecticides in Taiwan Over the review period, home insecticides registered slight positive retail volume growth, as stronger disinfectant products were used since spring 2020, when the pandemic emerged, removing more environments suitable for insect larvae, thereby reducing insect survival rat ... Read More
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Home Insecticides in Slovenia
Home Insecticides in Slovenia The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for insecticides to combat thes ... Read More
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Surface Care in Uruguay
Surface Care in Uruguay Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales. Euromonitor International's ... Read More
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Polishes in Slovakia
Polishes in Slovakia Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing interest in more exciting and m ... Read More
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Laundry Care in Uzbekistan
Laundry Care in Uzbekistan Laundry care in Uzbekistan encountered notable developments in 2023, marked by a juxtaposition of growth and hurdles. On one hand, the product area experienced an upward trajectory, propelled by the expanding population and rising demand for laundry products. This growth m ... Read More
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Toilet Care in Uruguay
Toilet Care in Uruguay As with home care products in general, cross-border shopping led to a decline in volume sales of toilet care. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made toilet care products purchased in Argentina much cheaper than pro ... Read More
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Home Care in Cambodia
Home Care in Cambodia Home care saw strong growth in 2023, largely due to more stable inflation during this period. Sales slumped in 2022 as prices rocketed but as prices stabilised in 2023 demand returned. With lower inflation, households also had more disposable income available, allowing them to ... Read More
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Home Insecticides in Serbia
Home Insecticides in Serbia While retail value sales were positive in 2023, driven by rising unit prices, home insecticides continued to face a retail volume decline in 2023. This decline resulted from a reduction in the consumer base and reduced purchase frequency. High inflation stimulated economi ... Read More
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Laundry Care in Slovakia
Laundry Care in Slovakia Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing fewer but larger loads of ... Read More
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Surface Care in Spain
Surface Care in Spain Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more conscious of the need to give ... Read More
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Toilet Care in Ukraine
Toilet Care in Ukraine In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even d ... Read More
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Home Care in Sri Lanka
Home Care in Sri Lanka A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products grew as a result of import r ... Read More
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Toilet Care in Uzbekistan
Toilet Care in Uzbekistan Even as quarantine measures lifted, the demand for toilet care products in Uzbekistan remained robust. Local consumers continued to prioritise home hygiene, maintaining regular toilet cleaning routines. Despite 2023's moderate growth in both market value and volume terms, t ... Read More
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Polishes in Serbia
Polishes in Serbia While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases of non-essential products, with ... Read More
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Bleach in Slovenia
Bleach in Slovenia The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and sustainability concerns. Despite the over ... Read More
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