Category: House & Home
House & Home market research reports by Euromonitor International
-
Home Care Packaging in Indonesia
Home Care Packaging in Indonesia Due to Indonesia’s changing climate and tropical nature, the demand for home insecticides remains consistently high, with 2023 proving no exception to this. In terms of packaging, metal aerosol cans recorded another year of dynamic growth in home insecticides in 2023 ... Read More
-
Home Care Packaging in Canada
Home Care Packaging in Canada The last couple of years, including 2023, have seen HDPE bottles gaining pack type share in hand dishwashing in Canada, driven by their durability and rigidity. Unlike some other types of plastic, HDPE is resistant to warping or deformation, even when exposed to heat an ... Read More
-
Home Care Packaging in Germany
Home Care Packaging in Germany PET bottles continue to be the most popular pack type for laundry care products in Germany, and were also gaining share in this category in 2023, which is expected to continue over the forecast period. PET bottles are generally non-reactive and are compatible with a wi ... Read More
-
Home Care Packaging in Hong Kong, China
Home Care Packaging in Hong Kong, China Liquid tablet detergents continued to record strong growth in 2023, with more of the same expected over the forecast period. This is thanks to these products offering convenience, efficiency, multifunctionality and precise dosage, thereby avoiding waste. This ... Read More
-
Home Care Packaging in Argentina
Home Care Packaging in Argentina HDPE bottles are the most widely-used pack type in home care in Argentina due to their durability, chemical resistance and cost-effectiveness. HDPE’s robust nature makes it ideal for containing various cleaning agents and household chemicals, ensuring product safety ... Read More
-
Home Care Packaging in Australia
Home Care Packaging in Australia In 2023, metal aerosol cans continued to be the most widely-used packaging format for air care and home insecticides in Australia, driven by the country's unique climatic conditions and consumer preferences. Australia's hot and humid climate necessitates robust packa ... Read More
-
Home Care Packaging in Brazil
Home Care Packaging in Brazil Having already taken over from metal tins as the main pack type in gel air fresheners in Brazil over the review period, PET jars continued to gain share in 2023. PET jars have excellent barrier properties that help retain the fragrance of the freshener, preventing the d ... Read More
-
Fiskars Oyj Abp in Home and Garden (World)
Fiskars Oyj Abp in Home and Garden (World) Fiskars Oyj Abp’s growth plan is “Win with the Winners”, championing brands, channel and emerging geographic spread upgrades. The product strategy leans into the rising appeal of luxury, while the CSR strategy promotes green and circular living, and the cha ... Read More
-
Western Europe Home and Garden
Home and Garden in Western Europe After contending with the pandemic, Western Europe emerged into a period of high inflation, with rates hitting levels not seen for decades in many of the region’s countries. This, in turn, set off a cost-of-living crisis for many consumers, dampening demand in the h ... Read More
-
Turkey Home Furnishings
Home Furnishings in Turkey Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and pleasing bathroom prod ... Read More
-
Ukraine Homewares
Homewares in Ukraine Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges facing Ukrainians, with cons ... Read More
-
Ukraine Gardening
Gardening in Ukraine Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their food supply and engage in a ... Read More
-
Asia Pacific Home and Garden
Home and Garden in Asia Pacific The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, as case numbers surged across China, after the recovery seen in 2021. However, most countries were recording positive growth in 2023, with Indi ... Read More
-
Ukraine Home and Garden
Home and Garden in Ukraine Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP following a sharp decline in ... Read More
-
Turkey Home Improvement
Home Improvement in Turkey Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home paint, which enables co ... Read More
-
Turkey Gardening
Gardening in Turkey In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ... Read More
-
Ukraine Home Furnishings
Home Furnishings in Ukraine Bath textiles saw double-digit growth in current value terms in 2023. This was attributed to the availability of an increasingly wide assortment of high-quality bath textiles products through online retailers like IDEIA. This expanding online presence has also made these ... Read More
-
Turkey Home and Garden
Home and Garden in Turkey Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to consumer spending power ... Read More
-
Ukraine Home Improvement
Home Improvement in Ukraine In 2023, the demand for decorative paint surged within Ukraine with the category reporting dynamic growth both in current value and retail volume terms. This was driven by the trend towards home renovation and personalisation, amplified by the increased time spent indoors ... Read More
-
Turkey Homewares
Homewares in Turkey Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This trend is particularly evident with ... Read More
-
Romania Homewares
Homewares in Romania Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food storage, dinnerware, and beveragewa ... Read More
-
Romania Home and Garden
Home and Garden in Romania Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which s ... Read More
-
Romania Gardening
Gardening in Romania Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in terms of brands and prices. ... Read More
-
Romania Home Improvement
Home Improvement in Romania Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiat ... Read More
-
Romania Home Furnishings
Home Furnishings in Romania Against a backdrop of soaring inflation and a sharp rise in the cost of living, disposable income continued to decline in 2023 forcing some Romanians to buy cheaper second-hand home furnishings or to postpone their purchases altogether. To attract shoppers, some retailers ... Read More
Research Assistance
