Category: House & Home
House & Home market research reports by Euromonitor International
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Air Care in Finland
Air Care in Finland High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers adopting sustainable lifestyle hab ... Read More
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Air Care in Costa Rica
Air Care in Costa Rica Air care was the weakest performer in terms of volume growth in 2023. While air care registered both high current and constant value growth, volume growth was marginal. The increased prices dampened volume demand and consumers prioritised essential home care products instead. ... Read More
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Polishes in Costa Rica
Polishes in Costa Rica Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care increasingly also offer si ... Read More
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Home Care in Latvia
Home Care in Latvia In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people wo ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Bleach in Lithuania
Bleach in Lithuania Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach is championed by some consumers ... Read More
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Surface Care in Bosnia and Herzegovina
Surface Care in Bosnia and Herzegovina Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire surface care c ... Read More
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Bleach in Bosnia and Herzegovina
Bleach in Bosnia and Herzegovina Bleach continues to decline in retail volume terms, amid falling consumer demand and cannibalisation from other surface care categories. Bleach is among the few surface care categories witnessing steady decline due to health concerns. Indeed, there is a myriad of oth ... Read More
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Laundry Care in Lithuania
Laundry Care in Lithuania After the huge price shocks in 2022, unit price growth in laundry care softened to single digits as inflation fell in Lithuania. Concerns regarding inflation also abated in 2023, yet consumers were still conscious when shopping for laundry care and concentrated on buying ba ... Read More
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Air Care in Georgia
Air Care in Georgia Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air care has become more accessible i ... Read More
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Dishwashing in Dominican Republic
Dishwashing in Dominican Republic In 2023, Dominicans have shifted back to pre-pandemic lifestyles, since they are eating out more frequently and taking school classes face-to-face, whilst fewer companies have maintained the remote work option. At the same time, home cooking has moved back to normal ... Read More
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Polishes in Portugal
Polishes in Portugal Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status, with the category mostly appea ... Read More
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Bleach in Croatia
Bleach in Croatia Bleach was heavily used during the initial stage of the pandemic as consumers prioritised the effectiveness of bleach as they sought to removal any possible COVID-19 infection on surfaces. The pandemic was officially declared over in Croatia on 11 May 2023 and this dampened volume ... Read More
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Home Insecticides in Peru
Home Insecticides in Peru Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as moths, ants and mosquitoes, ... Read More
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Home Care in Sweden
Home Care in Sweden The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year. Euromonitor International's Home Care in Sweden market report offers ... Read More
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Home Care in Poland
Home Care in Poland In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw materials, packaging, transport ... Read More
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Home Care in Portugal
Home Care in Portugal With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of 2022. The private label segmen ... Read More
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Home Care in Hungary
Home Care in Hungary Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on essential, necessary spending. Cons ... Read More
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Dishwashing in Norway
Dishwashing in Norway Orkla continued to dominate dishwashing in 2023, supported by its Sun and Zalo brands, which led in automatic dishwashing and hand dishwashing, respectively. While these two brands lost value share during the review period, this was due partially to cannibalisation by the compa ... Read More
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Air Care in Vietnam
Air Care in Vietnam The evolution of modern, post-pandemic lifestyles, which included spending more time at home, led to an increase demand for air care in 2023. With a high proportion of consumers adopting hybrid working patterns, they were keen to use these products to help create a pleasant and c ... Read More
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Toilet Care in Vietnam
Toilet Care in Vietnam Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet liquids/foam remained by far the mo ... Read More
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Bleach in Bolivia
Bleach in Bolivia Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to Bolivian consumers. Low disposable inc ... Read More
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Toilet Care in New Zealand
Toilet Care in New Zealand In 2023, value sales within the toilet care category remained robust, largely influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the temporary removal of excise duty on pe ... Read More
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Bleach in Sweden
Bleach in Sweden A continued upward trajectory in retail price points is evident, driven by escalating manufacturer and retailer input costs. Increased operating expenses, including material sourcing, rental levels, and salary costs, contribute to higher price points. With inflation persisting at an ... Read More
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Bleach in Peru
Bleach in Peru Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19. However, with the WHO declaring the heal ... Read More
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