Category: House & Home
House & Home market research reports by Euromonitor International
-
Dishwashing in Costa Rica
Dishwashing in Costa Rica Dishwashing registered healthy volume growth in 2023, as price increases eased. Hand dishwashing continued to account for most value sales and also registered the highest value and volume growth. As such, value sales for automatic dishwashing continued to be very low. In te ... Read More
-
Home Insecticides in Turkey
Home Insecticides in Turkey In 2023, Turkey received significantly higher rainfall than the average in May and June, which increased the insect population. Warnings were issued about the prevalence of invasive mosquitoes named 'Aedes Aegypti,' which were said to be unlike the mosquito species more c ... Read More
-
Home Care in Oman
Home Care in Oman Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023, sales continued to be boosted b ... Read More
-
Home Care in Paraguay
Home Care in Paraguay In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolle ... Read More
-
Home Care in Bosnia and Herzegovina
Home Care in Bosnia and Herzegovina Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable incomes, a situ ... Read More
-
Home Care in Canada
Home Care in Canada Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was primarily driven by inflationary ... Read More
-
Home Care in Ireland
Home Care in Ireland In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales struggled, as many consumers r ... Read More
-
Toilet Care in Azerbaijan
Toilet Care in Azerbaijan Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales, with value sales for in- ... Read More
-
Surface Care in Guatemala
Surface Care in Guatemala While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the best performers in terms of ... Read More
-
Polishes in Greece
Polishes in Greece Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of choice for consumers seeking to ... Read More
-
Surface Care in North Macedonia
Surface Care in North Macedonia Overall surface care recorded a moderate decline in volume sales terms in 2023, driven by volume falls seen in all product areas apart from kitchen cleaners, and descalers. As a result of rising unit prices, all surface care subcategories recorded strong current value ... Read More
-
Toilet Care in Egypt
Toilet Care in Egypt Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene routines. Euromonitor Interna ... Read More
-
Laundry Care in the Netherlands
Laundry Care in the Netherlands 2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were concerned to lower their c ... Read More
-
Dishwashing in Lithuania
Dishwashing in Lithuania Dishwashing continues to enjoy a solid performance in Lithuania, mainly due to strong growth in automatic dishwashing where volume sales increased sharply in 2023. Dishwasher penetration has increased steadily over the review period fuelling demand for automatic dishwashing ... Read More
-
Polishes in Vietnam
Polishes in Vietnam During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to their physical workplaces and ed ... Read More
-
Polishes in Canada
Polishes in Canada Polishes experienced retail value growth in 2023, driven by price increases, which challenged retail volume sales and led to a volume decline. Shoe polish saw the weakest decline in 2023, with consumers returning to workplaces following COVID-19 and purchasing more formal and even ... Read More
-
Air Care in Egypt
Air Care in Egypt Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on complementary products such as air ... Read More
-
Bleach in Azerbaijan
Bleach in Azerbaijan While bleach registered double-digit current value growth, constant value growth was minimal, as was volume growth. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly concerned about the chemical con ... Read More
-
Toilet Care in Georgia
Toilet Care in Georgia Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards and developments in modern r ... Read More
-
Toilet Care in Romania
Toilet Care in Romania Overall, retail volume sales of toilet care rose moderately in 2023. As in 2022, this was due to the performance of the dominant type, toilet liquids/foam, and rim liquids, with other categories continuing to see reduced or negligible retail volume sales at the end of the revi ... Read More
-
Surface Care in Romania
Surface Care in Romania While the COVID-19 pandemic stimulated surface care demand, with more consumption opportunities, a level of maturity and high inflation slowed down the category performance towards the end of the review period. In addition, consumers went out more and cooked at home less as t ... Read More
-
Laundry Care in Croatia
Laundry Care in Croatia Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and registered slight decline in the ye ... Read More
-
Laundry Care in New Zealand
Laundry Care in New Zealand Laundry care in New Zealand experienced robust value sales growth in 2023, primarily influenced by inflationary pressures. Despite the stabilisation of fuel costs after the initial shock in 2022 due to the Russian invasion of Ukraine, the Government's decision to reinstat ... Read More
-
Polishes in Poland
Polishes in Poland Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture polish going beyond aesthetics to h ... Read More
-
Home Insecticides in Bolivia
Home Insecticides in Bolivia Volume sales of home insecticides have seen growth in 2023 following two years of decline due to the influx of contraband products, mainly from Argentina and Brazil, driven by currency fluctuations. In 2023, however, the inflationary context in these neighbouring countri ... Read More
Research Assistance
