Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Care in Peru
Air Care in Peru Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as consumers were forced to rationalise ... Read More
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Air Care in Nigeria
Air Care in Nigeria Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to ... Read More
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Air Care in Norway
Air Care in Norway Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air care in retail volume terms acr ... Read More
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Air Care in Croatia
Air Care in Croatia Air care was one of the few categories that did not suffer from sharp price growth in 2022, but prices caught up in 2023, impacting demand in the year. However, air care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment own ... Read More
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Air Care in North Macedonia
Air Care in North Macedonia Air care overall recorded a decline in volume sales growth in 2023 as current value sales rose in response to rising unit prices. Inflationary pressures and diminished disposable personal incomes prompted many consumers tend to trade down to lower-cost brands or to simply ... Read More
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Air Care in Kazakhstan
Air Care in Kazakhstan Though air care in Kazakhstan saw rising value sales in 2023, volume sales were in decline. Spray/aerosol air fresheners continued to account for the largest share of volume sales in the overall category, while electric air fresheners showed the most significant drop in volume ... Read More
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Air Care in Poland
Air Care in Poland Following the outbreak of COVID-19, many consumers are spending more time at home, with hybrid working becoming increasingly common. The rise in home offices has increased the demand for air care products, including scented candles, liquid air fresheners and electric air freshener ... Read More
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Home Care in the Netherlands
Home Care in the Netherlands Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering relatively straightforward ... Read More
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Home Care in Croatia
Home Care in Croatia Strong current retail value sales growth in 2023 as a result of inflation had a negative impact on volume sales in the year. The two major categories of dishwashing and laundry care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty ... Read More
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Home Care in Costa Rica
Home Care in Costa Rica While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest volume growth. However, with ... Read More
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Home Care in Turkey
Home Care in Turkey In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices. Euromonitor International's Home Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the lat ... Read More
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Air Care in Azerbaijan
Air Care in Azerbaijan Air care registered a marginal fall in constant value sales, as well as a fall in volume sales in 2023. With inflation still being high, especially earlier in the year, and continued economic uncertainty due to the war in nearby Ukraine, consumer purchasing power continued to ... Read More
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Air Care in Guatemala
Air Care in Guatemala Air care registered both healthy current and volume growth in 2023, as it becomes an increasingly popular product in Guatemalan households. Spray/aerosol air fresheners remained the largest product area in terms of value sales and also registered the highest current value growt ... Read More
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Air Care in Turkey
Air Care in Turkey In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to raise their prices. Consequently, t ... Read More
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Home Care in Egypt
Home Care in Egypt The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average Euromonitor International's Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest r ... Read More
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Air Care in Austria
Air Care in Austria In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers to focus their spending on esse ... Read More
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Air Care in Italy
Air Care in Italy Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by a decline in promotional activi ... Read More
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Air Care in Japan
Air Care in Japan Air care had been seeing steady growth in value sales in the pre-pandemic years, and in 2020, when the pandemic hit Japan, there was further significant growth. As interest in indoor air quality improved along with much more time spent at home and increased awareness of hygiene, mo ... Read More
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Air Care in Singapore
Air Care in Singapore The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and preferences for products that pri ... Read More
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Home Care in Malaysia
Home Care in Malaysia Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be affected in the long term, local ... Read More
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Air Care in the Czech Republic
Air Care in the Czech Republic Candle and electric air fresheners became increasingly popular among Czech consumers in 2023, as many looked for cheap but highly convenient products. This helped air care to record positive retail volume growth during a time of rising price points. However, retail vol ... Read More
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Home Care in South Korea
Home Care in South Korea In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care solutions, with many prior ... Read More
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Home Care in Denmark
Home Care in Denmark Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail volume sales. With all categ ... Read More
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Home Care in Bulgaria
Home Care in Bulgaria Retail value growth was positive for home care in Bulgaria in 2023, supported by rising price points and ongoing inflation. As such, while retail value sales rose, retail volume was challenged, with declining disposable budgets impacting consumers purchasing decisions. This led ... Read More
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