Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Home Care in Hungary
In Hungary, challenging economic conditions, including sluggish macroeconomic growth and persistent inflation, significantly impacted the home care market in 2024. While rising prices boosted current value sales, volume sales declined across several key product categories. Major segments such as liq ... Read More
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Home Care in Israel
Israel’s home care industry saw significant price adjustments in 2024. In the wake of the Israel-Hamas war’s early stages, home care had brands initially refrained from increasing their prices, but by 2024, this approach led to average unit price rises. Despite these increases, home care overall did ... Read More
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Home Care in Angola
In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets do ... Read More
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Home Care in Egypt
Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ... Read More
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Home Care in Malaysia
The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ... Read More
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Air Care in Egypt
Air care in Egypt witnessed a recovery in volume sales during 2024 as demand for air fresheners rebounded. The average price of air care spray/aerosols was still subject to price rises of up to 20% in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers ba ... Read More
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Air Care in Australia
The Australian air care market in 2024 experienced slow overall volume sales growth, but premium and natural scented products emerged as pivotal drivers of consumer interest. A significant shift towards sustainability and non-toxic living among health-conscious consumers has led to the growing popul ... Read More
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Air Care in Brazil
The residual effect of the pandemic made consumers value their household space, which continued to push air care to see growth in both retail volume and current value terms in Brazil in 2024. Moreover, as many companies permanently adopted a hybrid working model, consumers continued to spend more ti ... Read More
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Air Care in the United Kingdom
Overall air care saw low retail volume growth in the United Kingdom in 2024. This continued a long-standing trend for the category, which saw consistent volume growth throughout recent years. Liquid air fresheners outperformed the rest of the air care category in 2024, recording the strongest retail ... Read More
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Air Care in South Korea
In 2024, air care recorded only low retail current value growth in South Korea, with the category remaining a similar size to the previous year. This stagnation can be attributed to several factors. During the COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses dro ... Read More
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Air Care in Spain
The air care category in Spain underwent significant changes in 2024, driven by evolving consumer preferences and increasing environmental awareness. While topline retail value growth has slowed, this is primarily due to price stabilisation rather than diminished demand. Spray/aerosol air fresheners ... Read More
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Air Care in France
The air care category in France continued to face significant challenges in 2024 as local consumers prioritised spending on essential items like food over non-essential goods. Air care products, often seen as discretionary, thus witnessed a decline in both volume and value sales. While prices have s ... Read More
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Air Care in Italy
Sales of air care aimed at neutralising odours increased in 2024. Although the pandemic came to an end in 2024 financial pressures meant that consumers took more staycations and spent more time at home which increased the desire for products that could neutralise bad smells. This was even more the c ... Read More
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Air Care in Ireland
Air care continued to outperform the wider home category in 2024, and the rate of growth in retail current value sales of air care accelerated during the year. This growth was mainly driven by price increases, as retail volume sales of air care rose only marginally. However, this represented an impr ... Read More
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Air Care in Canada
Air care value and volume sales declined again in Canada in 2024 after recording softness in 2023. The category is transitioning back to more normal growth after it recorded strong growth over the pandemic when housebound consumers used air care products more extensively. Towards the end of the revi ... Read More
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Air Care in Norway
In 2024, Norwegian households still faced higher cost of living pressures, and this dented demand for air care which is already deemed a non-essential product. Although inflation decreased in Norway, salary and pay increases have failed to keep pace with inflation, whilst interest rate hikes have lo ... Read More
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Air Care in Chile
Despite retail volume declines in 2024, overall demand for air care in Chile remained significantly higher than pre-pandemic levels, as local consumers were interested in adding pleasant scent to spaces around the home. This trend mainly supported demand for the dominant spray/aerosol air fresheners ... Read More
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Air Care in Argentina
In 2024, retail value sales of air care in Argentina grew considerably, at 233%, while retail volume fell by 9%. Euromonitor International's Air Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales d ... Read More
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Air Care in Bulgaria
In 2024, the air care market in Bulgaria experienced a decline in overall volume terms. This was largely attributable to the waning demand for spray/aerosol air fresheners, which constitute the largest segment in the category. This was due to a combination of market maturity and growing environmenta ... Read More
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Air Care in Hungary
The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ... Read More
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Air Care in Israel
Air care in Israel witnessed notable price increases in 2024, reflecting trends observed across the broader consumer goods landscape. Initially, companies delayed implementing planned price hikes due to the geopolitical tensions stemming from the Israel-Hamas war. This postponement shifted the antic ... Read More
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Air Care in New Zealand
Air care in New Zealand received the usual seasonal upturn in demand from the cold winter months, informed by the reduced ability of consumers to air out their homes. In 2024, there was a shift in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, in ... Read More
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Air Care in Peru
In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ... Read More
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Home Care in France
The home care market in France recorded a slight decline in retail volume sales during 2024, although value growth persisted as a result of elevated inflation across categories. While traditionally stable, the home care industry saw an unprecedented surge in demand for products during the pandemic a ... Read More
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Home Care in the United Kingdom
Home care saw increasing demand in the United Kingdom in 2024, with a small amount of retail volume growth recorded at the top level. In recent historic years, home care experienced volume declines, with 2024 marking a change in direction, suggesting that this category is stabilising following the p ... Read More
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