Category: Air Freshener
Air Freshener market research reports by Euromonitor International
-
Air Care in Italy
Sales of air care aimed at neutralising odours increased in 2024. Although the pandemic came to an end in 2024 financial pressures meant that consumers took more staycations and spent more time at home which increased the desire for products that could neutralise bad smells. This was even more the c ... Read More
-
Air Care in Ireland
Air care continued to outperform the wider home category in 2024, and the rate of growth in retail current value sales of air care accelerated during the year. This growth was mainly driven by price increases, as retail volume sales of air care rose only marginally. However, this represented an impr ... Read More
-
Air Care in Norway
In 2024, Norwegian households still faced higher cost of living pressures, and this dented demand for air care which is already deemed a non-essential product. Although inflation decreased in Norway, salary and pay increases have failed to keep pace with inflation, whilst interest rate hikes have lo ... Read More
-
Air Care in Chile
Despite retail volume declines in 2024, overall demand for air care in Chile remained significantly higher than pre-pandemic levels, as local consumers were interested in adding pleasant scent to spaces around the home. This trend mainly supported demand for the dominant spray/aerosol air fresheners ... Read More
-
Air Care in Argentina
In 2024, retail value sales of air care in Argentina grew considerably, at 233%, while retail volume fell by 9%. Euromonitor International's Air Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales d ... Read More
-
Air Care in Canada
Air care value and volume sales declined again in Canada in 2024 after recording softness in 2023. The category is transitioning back to more normal growth after it recorded strong growth over the pandemic when housebound consumers used air care products more extensively. Towards the end of the revi ... Read More
-
Air Care in Hungary
The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ... Read More
-
Air Care in Israel
Air care in Israel witnessed notable price increases in 2024, reflecting trends observed across the broader consumer goods landscape. Initially, companies delayed implementing planned price hikes due to the geopolitical tensions stemming from the Israel-Hamas war. This postponement shifted the antic ... Read More
-
Air Care in New Zealand
Air care in New Zealand received the usual seasonal upturn in demand from the cold winter months, informed by the reduced ability of consumers to air out their homes. In 2024, there was a shift in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, in ... Read More
-
Air Care in Peru
In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ... Read More
-
Home Care in Angola
In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets do ... Read More
-
Home Care in Egypt
Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ... Read More
-
Home Care in Malaysia
The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ... Read More
-
Air Treatment Products in Israel
Air Treatment Products in Israel Retail volume sales of air treatment products grew in Israel in 2024. Air treatment products which combine enhanced energy saving attributes gained in importance in the country, particularly on the back of an increase in electricity prices during the year. As the Isr ... Read More
-
Air Treatment Products in Germany
Air Treatment Products in Germany Retail volume sales of air treatment products in Germany are declining in 2024, although overall demand remains above pre-pandemic levels. Many local consumers are limiting their expenditure to essential purchases in the context of an unstable economy. For example, ... Read More
-
Air Treatment Products in Ukraine
Air Treatment Products in Ukraine In 2024, all categories of air treatment products in Ukraine continued to rebound from the sharp decrease in retail volume sales in 2022. However, in line with other categories of consumer appliances, market sizes remained significantly below 2021 pre-war levels. Eu ... Read More
-
Air Treatment Products in South Korea
Air Treatment Products in South Korea Air treatment products in South Korea is set to experience declines in both retail current value and volume terms in 2024, with sales dropping by around 3%. However, the cooling category, which includes air conditioners, air coolers, and cooling fans, although s ... Read More
-
Air Treatment Products in Sweden
Air Treatment Products in Sweden Air treatment products in Sweden have suffered from the weak economy during 2024. Cost of living pressures have made consumers more cautious and price sensitive, with the purchase of air treatment products either postponed or delayed given they can be an expensive in ... Read More
-
Air Treatment Products in the Netherlands
Air Treatment Products in the Netherlands Air conditioners saw a small decline in retail volume terms in 2024 with economic pressures forcing consumers to delay non-essential purchases. Despite sales stagnating in 2024, there continued to be a notable shift towards energy efficiency and dual-functio ... Read More
-
Air Treatment Products in Australia
Air Treatment Products in Australia Following value and volume declines the previous year, air treatment products has resumed growth in 2024. Due to the higher cost of living in Australia, there is increasing demand for energy-efficient appliances as they can help reduce energy consumption and utili ... Read More
-
Air Treatment Products in Egypt
Air Treatment Products in Egypt In 2024, despite still sharp increases in average retail current unit prices, almost all significant categories of air treatment products in Egypt rebounded from retail volume sales decreases in 2024. For example, retail volume sales of air purifiers started to grow o ... Read More
-
Air Treatment Products in Poland
Air Treatment Products in Poland In 2024, cooling fans posted strong double-digit volume growth driven by the increasingly hotter weather in Poland. Consumers were prompted to seek air treatment products to stay comfortable in the heat. Advanced technology fans, such as those from Dyson, gained popu ... Read More
-
Air Treatment Products in Portugal
Air Treatment Products in Portugal Air treatment products benefited from the extreme weather conditions in Portugal, and this continued to stimulate household investments as consumers sought to make their households more comfortable in hot weather. The recovery in housing construction benefitted the ... Read More
-
Air Treatment Products in Romania
Air Treatment Products in Romania The high summer temperatures in 2024 contributed to the strong performance of air conditioning in Romania. Over the review period, Romanian summers have become longer and hotter, thus driving demand for air treatment products, especially in urban areas where the amo ... Read More
-
Air Treatment Products in Taiwan
Air Treatment Products in Taiwan The hotter summer weather from late May 2024 led to solid volume growth of air treatment products in Taiwan, as consumers sought products to help them cope with the higher temperatures. Energy subsidies launched by the local government since 2023 have helped consumer ... Read More
Research Assistance
