Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Home Care in Saudi Arabia
Home Care in Saudi Arabia Following a period of normalisation over 2021-2022, when retail volume sales of home care in Saudi Arabia declined compared to the surge witnessed in 2020 as a result of pandemic-induced home seclusion, demand for many products increased in 2023. This performance was suppor ... Read More
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Air Care in Brazil
Air Care in Brazil Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while gel air fresheners continued to w ... Read More
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Air Care in Colombia
Air Care in Colombia As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which has become more permanent in ... Read More
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Air Care in Algeria
Air Care in Algeria Air care continues to witness steady value growth in 2023. Like most categories in home care, air care has been affected by surging inflation rates and the ongoing war in Ukraine. Economic uncertainty, linked to high inflation and the devaluation of the Algerian dinar, has led to ... Read More
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Air Care in Belgium
Air Care in Belgium Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary pressures, the rise in the cost o ... Read More
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Home Care in the Philippines
Home Care in the Philippines In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the industry saw increase ... Read More
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Home Care in Algeria
Home Care in Algeria Home care is witnessing a positive performance in 2023, although some growth momentum has been lost in volume and value terms. Algeria’s growing population and the rising levels of hygiene awareness in society is stimulating demand for home care products. Nevertheless, all categ ... Read More
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Air Care in Thailand
Air Care in Thailand Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care products during 2023 demonstrate ... Read More
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Home Care in the United Kingdom
Home Care in the United Kingdom While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen consumers spend more ... Read More
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Home Care in Italy
Home Care in Italy Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers nonetheless remained mindful of ... Read More
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Air Care in the United Arab Emirates
Air Care in the United Arab Emirates The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise essential air care ... Read More
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Air Care in the Philippines
Air Care in the Philippines Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact o ... Read More
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Air Care in South Korea
Air Care in South Korea In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care solely for its traditional pu ... Read More
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Air Care in Malaysia
Air Care in Malaysia Air care maintained retail volume and current value growth in 2023, with increases seen across all categories. However, car air fresheners saw the strongest increase in this year. Car is the main mode of transportation for locals, and the majority of households own a car. Car ai ... Read More
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Air Care in China
Air Care in China In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates similar to pre-pandemic levels ... Read More
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Air Care in Mexico
Air Care in Mexico Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular format continued to attract new e ... Read More
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Air Care in France
Air Care in France Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers focusing their spending on other ... Read More
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Air Care in Bulgaria
Air Care in Bulgaria Most air care subcategories performed positively in retail volume and value terms in 2023 due to consumers' growing desire for a cosy atmosphere and a pleasant home ambience. However, the increase of the landscape related to home air care - such as air candles, gels, and liquids ... Read More
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Home Care in the Czech Republic
Home Care in the Czech Republic Retail value sales in home care recorded strong growth in 2023; the result of rising inflation and significant price increases in the Czech Republic. As such, while retail value sales were positive, retail volume was challenged as consumers' disposable budgets decline ... Read More
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Home Care in Indonesia
Home Care in Indonesia Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along with air care, and laundry c ... Read More
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Home Care in Japan
Home Care in Japan 2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back to offices, and students retur ... Read More
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Home Care in Singapore
Home Care in Singapore The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases attributed to construction activiti ... Read More
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Air Care in Saudi Arabia
Air Care in Saudi Arabia Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In addition, many of them redirected ... Read More
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Air Care in the United Kingdom
Air Care in the United Kingdom Air care was one of the top performers in home care in 2023, recording the third highest retail value growth after surface care and home insecticides. In terms of volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Reta ... Read More
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Air Care in Denmark
Air Care in Denmark Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing ... Read More
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