Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Treatment Products in the United Kingdom
Air Treatment Products in the United Kingdom Air treatment products in the UK continues to record stable volume growth in 2024, as part of a long-term trend for the category. Air purifiers and cooling fans are experiencing the strongest performances, helping to drive overall growth. Air purifiers re ... Read More
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Air Treatment Products in France
Air Treatment Products in France 2024 was a tough year for sales of air treatment products which reported a steep decline in retail volume terms. This was in part due to the unseasonably cold and wet weather which reduced the need for cooling fans, which is the dominant category in air treatment pro ... Read More
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Air Treatment Products in Chile
Air Treatment Products in Chile Retail volume sales of air treatment products are expected to increase in Chile in 2024. After experiencing a notable contraction during the previous two years, caused by the late arrival of warm weather, the air treatment products category is set to return to growth ... Read More
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Air Treatment Products in Malaysia
Air Treatment Products in Malaysia There has been a growing focus on the environment and energy saving solutions in Malaysia with the government offering incentives for consumers who choose to buy more energy efficient appliances, including when it comes to air treatment products. As such, players h ... Read More
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Air Treatment Products in China
Air Treatment Products in China In 2024, the property market in China has faced significant challenges, witnessing double-digit declines in both property development and residential investments. This downturn is expected to hamper sales of domestic air treatment products, especially air conditioners ... Read More
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Air Treatment Products in Brazil
Air Treatment Products in Brazil After experiencing its best retail volume performance in the review period in 2023, air treatment products is expected to continue to grow in Brazil in 2024, driven by the strong heatwaves that have been hitting the country. Air conditioners is set to experience a st ... Read More
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Home Care Packaging in Singapore
Home Care Packaging in Singapore Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer preferences and industry s ... Read More
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Competitor Strategies in Home Care
Competitor Strategies in Home Care The home care competitive landscape has remained consistent over the years. However, in recent times, industry leaders have been facing headwinds in terms of rising input costs and waning volume growth. This report explores the competitive state of play in the home ... Read More
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Home Products: Voice of the Industry
Home Products: Voice of the Industry This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This pr ... Read More
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Home Care in Germany
Home Care in Germany Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the cost-of-living crisis, which has been com ... Read More
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Air Care in Germany
Air Care in Germany In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new purchases, resulting in limited growth ... Read More
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Air Care in India
Air Care in India Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness also supported growth for the c ... Read More
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Air Care in Hong Kong, China
Air Care in Hong Kong, China Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become entrenched amongst m ... Read More
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Air Care in Morocco
Air Care in Morocco Air care in Morocco witnessed a positive growth in current value terms in 2023, continuing the trend of the previous year. Spray/aerosol air fresheners continued to be the most widely used product type, as well as posting the strongest overall performance. Growth was supported by ... Read More
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Air Care in Kenya
Air Care in Kenya Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as manufacturers continued to launch inn ... Read More
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Air Care in Cameroon
Air Care in Cameroon Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Air Care in Pakistan
Air Care in Pakistan The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and ""other"" air fresheners dominated demand, although both car and elect ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
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Air Care in Tunisia
Air Care in Tunisia Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products, specifically candles, for the d ... Read More
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Air Care in Nigeria
Air Care in Nigeria Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to ... Read More
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Air Care in Austria
Air Care in Austria In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers to focus their spending on esse ... Read More
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Air Care in the US
Air Care in the US Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air care witnessed a notable overa ... Read More
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