Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Home Care in Slovakia
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ... Read More
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Home Care in Croatia
Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ... Read More
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Air Care in Poland
Air care registered current value growth in Poland in 2024. For Polish consumers, fragrance is a top priority in air care products, spanning use in various spaces, including bathrooms and living rooms. Scents that evoke freshness and comfort are considered particularly appealing. Euromonitor Interna ... Read More
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Home Care in China
Despite facing economic challenges such as inflation, the slide of the real estate market, and declining consumer confidence, home care in China demonstrated resilience in 2024, seeing low retail current value growth. This stability underscores the essential nature of home care products, and their s ... Read More
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Home Care in Italy
Sales of home care saw steady growth in current value terms in 2024 although this was mainly driven by higher unit prices rather than a significant increase in volume terms. Elevated inflation, alongside an overall reduction in the the promotional activity across retailing served to push prices up d ... Read More
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Home Care in the Czech Republic
Home care in Czech Republic saw overall volume sales continue to fall slightly in 2024, though the decline is not as deep as it was mid-review period as the country’s economic situation improved. Inflation has subsided significantly, allowing real wages and purchasing power to grow once more. This, ... Read More
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Air Care in Greece
Like most other home care categories, retail prices within air care decreased in 2024. However, this did not prevent sales from declining in retail volume terms in 2024 with the price drops doing little to persuade more consumers to buy these products. Air care remains a discretionary category and t ... Read More
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Air Care in Belgium
The air care category in Belgium continued to struggle in 2024, recording retail value growth of 1%, with a volume decline of 1%. This was largely due to air care being viewed as non-essential during a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated ... Read More
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Air Care in the Netherlands
Much like other home care categories, air care has seen a slowdown in price increases in 2024. After the sharp inflationary rises in recent years, manufacturers have adjusted pricing strategies, opting for modest increases while focusing on maintaining value in their offerings. Despite the stabilisi ... Read More
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Air Care in South Africa
Air care in South Africa showed retail current value growth in 2024, maintaining the stable growth trend seen in recent years, with increases seen across all categories. Demand for air care products is supported by the rising trend of consumers shopping for mood-enhancing wellness products. As the n ... Read More
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Air Care in the Czech Republic
Air care in Czech Republic recorded rises in terms of both retail volume and current value sales in 2024. Since the pandemic, there has been a growing tendency to view the home as a sanctuary - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this con ... Read More
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Home Care in Indonesia
In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisat ... Read More
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Air Care in Algeria
Air care in Algeria in 2024 registered moderate volume growth, in spite of inflation still being an issue. Air care in an immature product area, with plenty of room for further growth and this supported volume growth. Increasing local production, with more affordable offerings, also gave a further b ... Read More
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Air Care in Switzerland
In 2024, air care in Switzerland experienced a positive performance, with retail value increasing by 2%. Swiss consumers continued to prioritise pleasant scents in their homes and cars, seeking products that freshen the air and create a welcoming atmosphere. In 2024, the trend for sustainability and ... Read More
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Air Care in Bolivia
While there was a double-digit percentage value increases in both current and constant value sales in air care in Bolivia in 2024, volume growth was much more modest, as significant price rises dampened volume sales. This was particularly for imported brands, where a severe shortage of US dollars, o ... Read More
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Air Care in Romania
Air care saw a significant increase in retail value sales in current terms in Romania in 2024. Following consecutive years of high inflation and declining living standards, Romanian consumers have become more cautious in their spending. In 2023 and 2024, impulse consumption of air care declined, in ... Read More
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Home Care in the Netherlands
Home care in the Netherlands posted slight value growth in 2024 due to moderating inflation and shifting consumer behaviours driven by the pursuit of value and convenience. The inflationary pressures of 2022 and 2023 have eased leading to lower price increases across home care categories, although m ... Read More
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Home Care in Greece
Following consecutive price increases in the previous two years, in 2024 prices of home care products started to drop. While food prices remained subject to increases, non-food prices stabilised in 2024. For instance, in discretionary categories such as specialised laundry detergents and laundry aid ... Read More
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Home Care in Ireland
The rate of growth in retail current value sales of home care slowed significantly during 2024 as market conditions normalised. In 2022 and 2023, elevated inflationary pressure had been a significant factor driving growth in retail current value sales of home care, but this subsided in 2024. Moreove ... Read More
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Home Care in Peru
The home care market in Peru experienced a slight decline in current value terms in 2024, driven primarily by the sluggish recovery of the local economy. This economic slowdown made consumers more cautious with their spending, with many opting to downgrade to more affordable brands. Additionally, se ... Read More
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Home Care in South Africa
Home care saw consistent retail current value growth in South Africa in the review period, and sales continued to increase in 2024. The industry has remained resilient because many of these products are considered essential by households. Even with harsh economic factors and low consumer spending, t ... Read More
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Home Care in South Korea
Home care in South Korea maintained solid but slower retail current value growth in 2024. However, when taking inflation into account, growth was similar to the previous year. According to 2024 Annual Consumer Price Trends, released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared ... Read More
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Home Care in Saudi Arabia
The home care market in Saudi Arabia was thriving in 2024, supported by a convergence of favourable factors. Urbanisation continues to reshape the landscape, driving demand for home care products. Increased Saudisation - which provides job security for Saudi citizens - coupled with rising female emp ... Read More
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Home Care in Australia
The Australian home care market in 2024 was heavily influenced by inflation, ongoing supply chain challenges and changing consumer priorities. Rising costs of raw materials and energy drove up production expenses, leading to price increases across the sector and placing pressure on household budgets ... Read More
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Home Care in Bolivia
Home care in Bolivia registered healthy current value growth, though volume growth was much more moderate. There were serious challenges for the economy in 2024 and this dampened volume growth to an extent. There was a severe shortage of US dollars owing to falling foreign reserves arising from decl ... Read More
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