Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Care in Uzbekistan
Air Care in Uzbekistan In 2023, air care experienced a moderate upswing in both volume and value terms, largely due to inflationary trends and rising prices. Despite this growth, the category's consumer base remains primarily concentrated in urban areas, with limited penetration into provincial regi ... Read More
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Home Care in Uruguay
Home Care in Uruguay Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into Argentina. Although inflation has soar ... Read More
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Air Care in Slovakia
Air Care in Slovakia Air care is managing to achieve small positive volume gains, while value sales are supported by the price hikes which are affecting home care overall. Indeed, air care attracts consumers who are keen to try new formats and scents and move from the more traditional spray/aerosol ... Read More
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Air Care in Slovenia
Air Care in Slovenia Inflation is a driving force behind the growth of air care products in value terms in Slovenia. With rising unit prices, consumers are adopting a more cautious approach to their spending habits, leading to a decline in volume sales. Although consumers still appreciate the wellne ... Read More
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Home Care in Ukraine
Home Care in Ukraine Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the population, resulting in red ... Read More
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Home Care in Taiwan
Home Care in Taiwan Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points. Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Air Care in Switzerland
Air Care in Switzerland With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and their mood. Even in the post- ... Read More
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Air Care in Sweden
Air Care in Sweden Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener highlighting sustainability and natural ... Read More
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Air Care in Estonia
Air Care in Estonia Overall, air care performed well in terms of volume growth. However, the standout performer in 2023 was liquid air fresheners, which in spite of significant price rises, also registered double-digit percentage volume growth. The strong performance was boosted by an increasing ran ... Read More
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Air Care in Ecuador
Air Care in Ecuador Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a welcoming atmosphere in their homes. ... Read More
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Air Care in Lithuania
Air Care in Lithuania Price inflation has softened in 2023, providing a welcome relief for consumers. Air care registered double-digit current value growth and steady volume growth reflecting the significance of this product area. Spray/aerosols is the main category in Lithuania, traditionally being ... Read More
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Air Care in Greece
Air Care in Greece Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit with value growth much higher, ... Read More
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Home Care in Bolivia
Home Care in Bolivia Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the expenses related to importing produc ... Read More
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Home Care in Finland
Home Care in Finland The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months when salaries received a generou ... Read More
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Air Care in Pakistan
Air Care in Pakistan The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and ""other"" air fresheners dominated demand, although both car and elect ... Read More
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Air Care in Dominican Republic
Air Care in Dominican Republic During the pandemic, there was a strong demand for antibacterial air sanitisers in spray format, with essences that emulate the functionality of an air freshener with floral and fruity aromas. However, in the face of rising prices and increasing pressure on consumers' ... Read More
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Home Care in Canada
Home Care in Canada Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was primarily driven by inflationary ... Read More
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Home Care in Ireland
Home Care in Ireland In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales struggled, as many consumers r ... Read More
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Air Care in Egypt
Air Care in Egypt Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on complementary products such as air ... Read More
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Air Care in Finland
Air Care in Finland High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers adopting sustainable lifestyle hab ... Read More
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Air Care in Costa Rica
Air Care in Costa Rica Air care was the weakest performer in terms of volume growth in 2023. While air care registered both high current and constant value growth, volume growth was marginal. The increased prices dampened volume demand and consumers prioritised essential home care products instead. ... Read More
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Home Care in Latvia
Home Care in Latvia In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people wo ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Air Care in Georgia
Air Care in Georgia Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air care has become more accessible i ... Read More
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Home Care in Sweden
Home Care in Sweden The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year. Euromonitor International's Home Care in Sweden market report offers ... Read More
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