Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Care in Vietnam
During the review period, including in 2024, air care in Vietnam experienced steady retail volume and current value growth, as consumers used such products to help create a pleasant and comfortable living environment, and showed a greater interest in a variety of brands and unique product features. ... Read More
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Home Care in Singapore
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ... Read More
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Home Care in Vietnam
Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ... Read More
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Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
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Air Care in Sweden
Air care in Sweden was marked by innovative solutions in 2024, with players focusing on products designed to cater to rising demand for value-for-money options boasting improved efficacy. Cost-of-living pressures are reshaping household purchasing patterns, with a stronger emphasis on perceived valu ... Read More
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Air Care in Thailand
As has been the case since 2021, in 2024 air care in Thailand saw sales rise in both retail volume and current value terms. The enduring appeal of air care products, driven by the desire for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures ... Read More
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Air Care in Mexico
In 2024, the Mexican economy was favoured by a low unemployment rate, stable inflation, and a favourable exchange rate against the US dollar, which directly benefited the consumption of air fresheners. Exchange rates benefited imports of goods from key players such as Reckitt Benckiser and SC Johnso ... Read More
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Air Care in Dominican Republic
Despite the rising cost of living in recent years, demand for air care products has remained strong in retail volume terms. This resilience can be attributed to the fact that air care products are primarily purchased by middle- and high-income demographics, who are less likely to cut back on these p ... Read More
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Air Care in Croatia
Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ... Read More
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Air Care in Bosnia and Herzegovina
In 2024, air care in Bosnia and Herzegovina recorded a retail value sales rise of 2% while retail volume declined by 3%. As consumers continued to prioritise their purchases amidst the lingering effects of inflation, air care was challenged by being considered an unessential item. Consequently, cons ... Read More
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Air Care in Latvia
Air care in Latvia has suffered a lacklustre performance in volume terms over the review period. Retail price inflation has supported current value sales, which remained upbeat in 2024. In Latvia, households mainly use air fresheners in the toilet and bathrooms. As such, the potential scope for air ... Read More
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Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
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Air Care in Slovakia
Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ... Read More
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Air Care in Turkey
In 2024, the air care category in Turkey recorded positive retail volume growth, particularly within the spray/aerosol and electric formats. The spray/aerosol format, known for its traditional appeal and affordability, experienced modest growth, attracting budget-conscious consumers looking for cost ... Read More
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Air Care in Estonia
Air care products are performing well in Estonia in 2024 compared with other home care categories. The main driver of demand is the desire for a fresher environment, particularly in bathrooms. Also, growth in value terms is supported by continuous price inflation in the year. The standout performer ... Read More
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Air Care in Costa Rica
Following two years of significant hikes driven by the devaluation of the local currency (the colon – CRC) and rising raw material costs, air care saw a more modest increase in unit price during 2024. While the rate of growth in retail current value sales of air care slowed to single digits in 2024, ... Read More
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Air Care in Ukraine
The air care market in Ukraine experienced a significant double-digit decline in retail volume terms in 2024, marking the third consecutive year of contraction. Inflationary pressures have made Ukrainian consumers more price-sensitive, leading many to cut back on non-essential items. Despite this, t ... Read More
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Air Care in Portugal
In Portugal, the relevance of the fragrance trend was particularly important for air care in 2024. Post-pandemic, the idea of the home as a cosy, clean and comfortable space drove category growth. This was further supported by manufacturers investing in novel fragrances and rising pet ownership. Eur ... Read More
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Air Care in Azerbaijan
Air care in Azerbaijan in 2024 registered healthy current value and volume growth. Spray/aerosols continued to account for most value sales and also registered the highest current value and volume growth. The next most popular format is electric air fresheners, but volume sales fell in 2024. Electri ... Read More
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Home Care in Ukraine
The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ... Read More
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Home Care in Turkey
In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ... Read More
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Home Care in Poland
Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ... Read More
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Home Care in Azerbaijan
Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ... Read More
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Home Care in Costa Rica
In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ... Read More
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Home Care in Latvia
Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ... Read More
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