Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Air Care in Japan
Air care in Japan experienced a surge in value sales in the first year of the pandemic in 2020, followed by declines as the situation eased. However, a return to minimal growth was seen in retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid ai ... Read More
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Air Care in Kazakhstan
In 2024, the air care category in Kazakhstan continued to face stagnation, with no signs of full recovery. Such lack of growth is primarily due to ongoing product supply disruptions, which have affected the availability of products across the market. Additionally, consumer demand remains subdued as ... Read More
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Air Care in Georgia
In 2024, both volume and value sales of air care products in Georgia posted solid positive growth, driven by increased consumer awareness, strategic marketing efforts and the expansion of modern retail outlets into regional areas beyond the capital. The development of these retail channels has playe ... Read More
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Air Care in the Philippines
In 2024, air care in the Philippines saw low retail volume and current value growth rates, with increases across all categories. However, as air care products are generally regarded as non-essential by Filipinos, value sales remain relatively low compared with many other home care categories in the ... Read More
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Home Care in Japan
In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside t ... Read More
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Air Care in Slovenia
The air care market in Slovenia experienced solid growth in current value terms in 2024. This was partly due to rising prices, in response to recent inflationary pressures. This pricing strategy has helped the category navigate stagnating consumer demand caused by more cautious spending and the prio ... Read More
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Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
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Air Care in Lithuania
The air care market in Lithuania remained stagnant in retail volume terms in 2024, despite easing price inflation. Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Air Care in Serbia
Air care posted robust growth in 2024, with all categories registering increases in retail volume growth. Sales were stimulated by the launch of novelties with leading players expanding premium lines containing natural ingredients. When marketing these products, the messaging is focused on the conne ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Air Care in Singapore
In a cross-category trend, sustainability and natural ingredients drove developments in air care in Singapore in 2024. Consumers are increasingly prioritising eco-friendly products that use natural ingredients and are free from harmful chemicals, which aligns with a growing awareness of environmenta ... Read More
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Air Care in Vietnam
During the review period, including in 2024, air care in Vietnam experienced steady retail volume and current value growth, as consumers used such products to help create a pleasant and comfortable living environment, and showed a greater interest in a variety of brands and unique product features. ... Read More
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Home Care in Singapore
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ... Read More
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Home Care in Vietnam
Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ... Read More
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Air Care in Sweden
Air care in Sweden was marked by innovative solutions in 2024, with players focusing on products designed to cater to rising demand for value-for-money options boasting improved efficacy. Cost-of-living pressures are reshaping household purchasing patterns, with a stronger emphasis on perceived valu ... Read More
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Air Care in Thailand
As has been the case since 2021, in 2024 air care in Thailand saw sales rise in both retail volume and current value terms. The enduring appeal of air care products, driven by the desire for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures ... Read More
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Air Care in Mexico
In 2024, the Mexican economy was favoured by a low unemployment rate, stable inflation, and a favourable exchange rate against the US dollar, which directly benefited the consumption of air fresheners. Exchange rates benefited imports of goods from key players such as Reckitt Benckiser and SC Johnso ... Read More
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Air Care in Dominican Republic
Despite the rising cost of living in recent years, demand for air care products has remained strong in retail volume terms. This resilience can be attributed to the fact that air care products are primarily purchased by middle- and high-income demographics, who are less likely to cut back on these p ... Read More
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Air Care in Croatia
Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ... Read More
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Air Care in Bosnia and Herzegovina
In 2024, air care in Bosnia and Herzegovina recorded a retail value sales rise of 2% while retail volume declined by 3%. As consumers continued to prioritise their purchases amidst the lingering effects of inflation, air care was challenged by being considered an unessential item. Consequently, cons ... Read More
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Air Care in Latvia
Air care in Latvia has suffered a lacklustre performance in volume terms over the review period. Retail price inflation has supported current value sales, which remained upbeat in 2024. In Latvia, households mainly use air fresheners in the toilet and bathrooms. As such, the potential scope for air ... Read More
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Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
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Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
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