Category: House & Home
Asia House & Home
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Dishwashing in Azerbaijan
... eased, consumers remained price sensitive and volume sales were driven by frequent discounting. Hand dishwashing still dominated, as only a few households own a dishwasher, and as such value sales for automatic dishwashing continued to ... Read More
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Air Care in Azerbaijan
... format is electric air fresheners, but volume sales fell in 2024. Electric air fresheners are expensive and though inflation eased in 2024, consumers continued to b price sensitive and this dampened volume sales for electric ... Read More
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Home Insecticides in Azerbaijan
... sensitive after several years or price rises and so cut their spending as much as possible. In addition, there continued to be supply issues arising from the war in Ukraine. Euromonitor International's Home Insecticides in ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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Home Care in Thailand
... and cleanliness. Consumers have been seeking innovative and effective cleaning solutions that cater to their busy lifestyles and evolving needs. This led to a surge in demand for multi-purpose cleaning products, concentrated references, natural products, ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Polishes in South Korea
... more casual lifestyles. The traditional culture of wearing formal attire and dress shoes to work has gradually been replaced by a preference for casual and comfortable clothing. As a result, fewer individuals rely on formal ... Read More
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Laundry Care in Malaysia
... popular choice among rural consumers, low-income urban households, and overseas workers due to its affordability - a crucial factor amidst elevated food prices and the high cost of living. In addition to washing clothes, powder ... Read More
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Home Insecticides in Indonesia
... insect-borne diseases. However, despite the ongoing need for effective insect control, volume sales struggled as cost-conscious consumers faced limited ability to invest in category products. Euromonitor International's Home Insecticides in Indonesia market report offers a ... Read More
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Dishwashing in South Korea
... over a decade. This reflects the increasing penetration of dishwashers in households, which has gradually reduced the reliance on hand dishwashing products. As a result, consumer demand within this traditionally dominant category has begun to ... Read More
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Laundry Care in South Korea
... categories achieving double-digit value growth. Despite a slight deceleration in their growth rates compared with the previous year, both continued to demonstrate robust performances. The sustained interest in these products reflects the shifting consumer preference ... Read More
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Home Insecticides in South Korea
... chemicals, may pose health risks or environmental harm. As consumers have become more conscious of the ingredients in household products, demand for traditional home insecticides dropped. Leading brands managed to offset some of the volume ... Read More
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Polishes in Malaysia
... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More
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Surface Care in Malaysia
... for deep cleaning, contributing to this subdued performance. Additionally, demand for multipurpose cleaners is rising as local consumers increasingly prioritise value for money. Although inflation eased somewhat in 2024, food and grocery prices remain high, ... Read More
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Laundry Care in China
... 2024, the contraction in powder detergents eased, while there was a discernible slowdown in the overall growth rates for liquid detergents and especially detergent tablets in China. Euromonitor International's Laundry Care in China market report ... Read More
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Surface Care in China
... to growth in 2024. For instance, standard floor cleaners, kitchen cleaners, and window/glass cleaners experienced declines in retail current value terms in 2023. As the stockpiled inventory was gradually used up, consumer demand for these ... Read More
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Polishes in China
... by the older generation. In contrast, younger families, due to their fast-paced lifestyles, prefer more convenient and efficient maintenance methods, and are less likely to use time-consuming and regularly required polishes. Euromonitor International's Polishes in ... Read More
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Home Care in Indonesia
... this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country’s rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic ... Read More
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Home Care in South Korea
... released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared with the previous year. This marked the lowest increase in four years, nearing the government’s inflation stabilisation target of 2%. It is worth ... Read More
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Home Care in Bangladesh
... consumers, served predominantly by informal retail channels, are emerging as a key market segment. While brand development has been slow, local companies are gaining market share from established leaders like Unilever and R&B, with product ... Read More
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Bleach in Indonesia
... development within the category. Consumers are increasingly gravitating towards laundry detergents that offer value-added benefits such as stain removal, whitening, and disinfecting properties, reducing the need for traditional bleach. These multi-functional detergents provide a more ... Read More
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Surface Care in Indonesia
... However, the growth rate was moderate due to market saturation in urban areas and the price sensitivity of many local consumers, especially those in rural regions. Standard floor cleaners was the most significant contributor to ... Read More
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Air Care in Indonesia
... on creating pleasant and comfortable living environments. The rising middle-class population and urbanisation have led to growing disposable incomes, enabling more households to invest in air care products like air fresheners, with consumers increasingly seeking ... Read More
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Surface Care in South Korea
... As both individuals and businesses are placing greater importance on cleanliness and sanitation, there has been a surge in demand for surface care products to maintain a hygienic and safe environment. Euromonitor International's Surface Care ... Read More
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Bleach in South Korea
... particularly in the wake of the COVID-19 pandemic. As the demand for disinfectant products remains strong, bleach continues to play a crucial role in households across South Korea. Bleach, which is renowned for its powerful ... Read More
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