Category: House & Home
Vietnam House & Home
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Polishes in Vietnam
... increasing ownership of home appliances and premium footwear that require frequent polishing. Shoe polish remained the overwhelmingly dominant category in 2024, and continued to see growth. Euromonitor International's Polishes in Vietnam market report offers a ... Read More
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Toilet Care in Vietnam
... highlights an ongoing household need and rising awareness of sanitation, particularly as consumers increasingly prioritise maintaining a clean, germ-free environment. Growth has also been supported by factors such as busier lifestyles, and the construction of ... Read More
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Laundry Care in Vietnam
... been steadily increasing, especially in rural areas of the country, largely due to the introduction of more affordable models by both brands and retailers. Washing machines reached an overall possession rate of 65% in Vietnam ... Read More
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Air Care in Vietnam
... a greater interest in a variety of brands and unique product features. Beyond quick deodorising and pleasant scents, functions such as disinfection gained strong appeal due to rising awareness of health and hygiene. An increasing ... Read More
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Home Insecticides in Vietnam
... Vietnam has a tropical climate, characterised by high temperatures and humidity, which can create favourable conditions for the proliferation of insects, including mosquitoes. Consumers now perceive dengue fever not as a cyclical disease,... Euromonitor International's ... Read More
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Surface Care in Vietnam
... particular, has increasingly become a daily activity, or carried out at least several times a week, as urban and suburban residents respond to rising levels of air pollution, which bring dust and pollutants indoors. Floor ... Read More
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Bleach in Vietnam
... powerful multipurpose home care product. However, the rates of volume growth saw a slowdown over the course of the review period. The Vietnamese market is already saturated with a wide range of bleach products, alongside ... Read More
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Dishwashing in Vietnam
... and increasing awareness of health, the environment, and cost savings. These changes encouraged more cooking and dining at home, driving greater demand for dishwashing products. Euromonitor International's Dishwashing in Vietnam market report offers a comprehensive ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Microwaves in Vietnam
... in the category was buoyed by players offering more affordable and value for money models, thereby providing more choice for lower-income households. In addition to the economic factor, microwaves gained traction among young, busy professionals ... Read More
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Personal Care Appliances in Vietnam
... sales of oral care appliances and “other” personal care appliances remained negligible, although this could open up new avenues in the category in the short to medium term. The demand for personal care appliances was ... Read More
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Home Laundry Appliances in Vietnam
... dominant category, automatic washing machines. On the other hand, automatic washer dryers continued to see an increase in retail volume sales, albeit from a low base. Meanwhile, automatic dryers remained a negligible category at the ... Read More
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Refrigeration Appliances in Vietnam
... has reached saturation in fridge freezers, offering few growth opportunities, and limiting the need for other types of refrigeration appliances. While the household penetration rates of fridges and freezers remained tiny and negligible, respectively, in ... Read More
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Dishwashers in Vietnam
... end of the review period. Indeed, built-in dishwashers posted a moderate increase, from a very low base, although this was insufficient to offset the decline in retail volume sales of freestanding dishwashers. Consumers in Vietnam ... Read More
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Food Preparation Appliances in Vietnam
... climate, consumers were more willing and able to invest in or upgrade their food preparation appliances, which carry lower prices than big-ticket major appliances and take up less room in the kitchen. Euromonitor International's Food ... Read More
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Air Treatment Products in Vietnam
... weather in Vietnam in 2023-2024. At the end of the review period, air treatment products also continued to be spurred by urbanisation and improving standards of living. A wider range of brands offered models with ... Read More
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Consumer Appliances in Vietnam
... a recovery in the economy and overall consumer spending, the demand for big-ticket items was dampened by high penetration, in some cases, budget concerns and the delaying of upgrades. One highlight was the performance of ... Read More
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Large Cooking Appliances in Vietnam
... hobs was the exception at the end of the review period, with a slight rebound in retail volume sales in 2024, after four years of decline. However, only built-in hobs and cooker hoods recorded significant ... Read More
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Vacuum Cleaners in Vietnam
... air pollution levels. For example, PM2.5 dust is a concern for consumers living in big cities and surrounding areas. Therefore, vacuum cleaners that offer High Efficiency Particulate Air (HEPA) technology have become popular, and brand ... Read More
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Small Cooking Appliances in Vietnam
... of the review period was pushed by consumers in suburban and rural areas. However, the increasing pace of life in big cities has seen more consumers choose quick and convenient appliances for cooking. This has ... Read More
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Floriculture Market in Vietnam 2025-2029
... market in vietnam provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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Home Care Packaging in Vietnam
... Folding cartons and plastic pouches are the commonly used pack types for these products as they are sustainable, lightweight and easy to transport. Liquid detergents in laundry care is another category recording healthy annual growth ... Read More
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Wipes in Vietnam
... the country’s larger cities with young people in particular using wipes whenever they are going out to help them maintain clean and healthy skin. Nonetheless, due to the economic pressures facing many consumers at the ... Read More
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Retail Tissue in Vietnam
... most people in rural areas of Vietnam were used toilet paper for all purposes around the home, in recent years they have started to invest in purpose-specific products such as napkins and facial tissues. This ... Read More
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Tissue and Hygiene in Vietnam
... forecasted surpass 5% in 2023, while the inflation rate remained stable. Even though unit prices across tissue and hygiene experienced limited and controlled growth in 2023, manufacturers were still impacted by unforeseen increases in material ... Read More
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