Category: House & Home
Asia House & Home
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Wipes in South Korea
... birth rate has been on a declining trend, this category experienced a continued decline in value terms in 2024. Meanwhile, all other wipes categories saw growth in this year, with all purpose cleaning wipes (within ... Read More
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Tissue and Hygiene in South Korea
... costs. However, performances differed, across categories, especially as South Korea is rapidly transitioning into an ageing society, while the birth rate remains extremely low. Euromonitor International's Tissue and Hygiene in South Korea report offers a ... Read More
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Retail Tissue in South Korea
... category which remined the largest in 2024, and also continued to see solid current value growth. While some consumers are seeking affordable private label products, there remains steady demand for premium products amongst consumers who ... Read More
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Away-From-Home Tissue and Hygiene in South Korea
... due to rising pulp costs globally. In addition, the strong increase in the number of inbound arrivals contributed to value growth for horeca. Amongst AFH tissue categories, AFH wipers, which are used in nearly all ... Read More
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Away-From-Home Tissue and Hygiene in Japan
... to the COVID-19 pandemic and various travel restrictions. However, the situation began to improve in 2022, with a major rebound seen in 2023, as Japan reclassified COVID-19 to a less risky infectious disease. By 2024, ... Read More
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Tissue and Hygiene in Japan
... high value-added products, which led to rises in unit prices within the market. A notable example of a value-added product with a higher price is Karada Omoino Toilet Roll, launched by Oji Nepia in July ... Read More
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Retail Tissue in Japan
... increased in retail current value terms. Over the last three decades, Japan experienced relatively stable inflation rates, with a few exceptions. However, in 2022 inflation rose by 2.5%, followed by 3.3% in 2023, and another ... Read More
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Wipes in Japan
... in 2024. Within this, facial cleansing wipes experienced notable value growth, driven by an increase in activities outside the home, and rising demand for convenient products with skin care benefits. The summer of 2024 was ... Read More
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Away-From-Home Tissue and Hygiene in India
... hygiene awareness post-pandemic, a rising middle-class, and increased disposable incomes. Horeca (hotels, restaurants, and cafés), is a strong channel within AFH tissue, as establishments are enforcing strict hygiene protocols to ensure guest safety. Euromonitor International's ... Read More
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Tissue and Hygiene in India
... e-commerce platforms. Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More
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Wipes in India
... to busy individuals and parents. Growing hygiene awareness, health-consciousness, and concerns about germs have been propelling demand for wipes, especially in urban areas. However, personal wipes accounts for the entirety of sales, with home car... ... Read More
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Retail Tissue in India
... 2024, and also accounted for the highest sales within retail tissue, largely due to the widespread use of such products in households. Boxed facial tissues experienced particularly strong growth, whilst pocket handkerchiefs experienced a slower ... Read More
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Tissue and Hygiene in China
... mix of economic headwinds, shifting consumer preferences, and category-specific dynamics. The trajectory of economic recovery remained sluggish, leading to subdued consumer spending patterns. While tissue and hygiene products are considered essential by most consumers, increased ... Read More
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Away-From-Home Tissue and Hygiene in China
... rebound in traffic, demand for AFH tissue products, especially AFH boxed facial tissues and AFH paper towels, increased accordingly in horeca. However, the penetration rate of AFH tissue remains relatively low, indicating significant room for ... Read More
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Retail Tissue in China
... in every Chinese household, which helped maintain growth. In addition, the upward trajectory can be attributed to several other influencing factors, including lower pulp prices, alleviated cost pressures for manufacturers, and evolving consumer preferences, alongside... ... Read More
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Wipes in China
... the benefits of such products, and are also becoming more educated about the differences between various types of wipes, including cleaning wipes, and personal wipes, and care more about their skin care functionalities. Euromonitor International's ... Read More
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Retail Tissue in Kazakhstan
... inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine steadily receded. Discounting was most aggressive in toilet paper, which remained the dominant category and was the only one to contract ... Read More
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Away-From-Home Tissue and Hygiene in Kazakhstan
... inflation. However, the same factors ensured all categories showed better results in volume growth terms than they did the previous year. Lower inflation alleviated cost pressures for private companies and public institutions, reducing their need ... Read More
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Retail Tissue in Turkey
... only in low single-digit figures, which reflects consumers’ price sensitivity in light of the inflationary pressures. Paper towels showed the strongest value growth, with volume sales in paper towels also slightly higher than the overall ... Read More
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Tissue and Hygiene in Kazakhstan
... inflation driven by the global recovery from the pandemic and Russia’s invasion of Ukraine gradually subsided. However, along with the easing of cost-of-living pressures, more widespread and aggressive discounting helped to ensure that most categories ... Read More
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Tissue and Hygiene in Turkey
... in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. However, these levels of value growth are attributed to the significant spikes seen in inflation over the same period and, within ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More
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Wipes in Kazakhstan
... essentials, this area of the local tissue and hygiene market was among the chief beneficiaries of improvements in consumer confidence and purchasing power as inflationary pressures receded. At the same time, the trend towards busier ... Read More
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Away-From-Home Tissue and Hygiene in Indonesia
... Local tourism also increased by up to 10–15% in 2024, according to government data. Bali's booming restaurant industry further supported this demand. The rise in the number of restaurants and food stalls highlighted an increased ... Read More
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