Category: House & Home
Asia House & Home
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Bleach in Vietnam
... powerful multipurpose home care product. However, the rates of volume growth saw a slowdown over the course of the review period. The Vietnamese market is already saturated with a wide range of bleach products, alongside ... Read More
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Dishwashing in Vietnam
... and increasing awareness of health, the environment, and cost savings. These changes encouraged more cooking and dining at home, driving greater demand for dishwashing products. Euromonitor International's Dishwashing in Vietnam market report offers a comprehensive ... Read More
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Bleach in Azerbaijan
... Bleach in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify ... Read More
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Dishwashing in Turkey
... as a key choice in 2024, recording the strongest retail volume growth of 6%, surpassing the growth of automatic dishwashing tablets. This shift is largely driven by the launch of new products in these formats, ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
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Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
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Air Care in Thailand
... for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures continued to affect household budgets, prompting budget reconsiderations amongst individuals in a price-sensitive market, and leading some consumers to ... Read More
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Home Insecticides in Thailand
... taking a more careful approach to dealing with pests, as they try to avoid illnesses such as dengue, which is transmitted by mosquitoes and causes influenza-style symptoms. However, although mosquitoes, ants, and cockroaches are the ... Read More
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Polishes in Azerbaijan
... polish, they are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, there is a trend towards more casual footwear, such as ... Read More
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Laundry Care in Azerbaijan
... promotions. Powder detergent was still the most popular format of detergent by far, followed by liquid detergent, with only minimal value sales for both tablet and liquid tablet detergents Euromonitor International's Laundry Care in Azerbaijan ... Read More
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Toilet Care in Azerbaijan
... sales. Rim liquids also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Azerbaijan
... volume sales falling by a tenth. Products in this segment are considered expensive, with offering being mainly global brands, and this dampened volume sales. Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive ... Read More
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Home Care in Cambodia
... more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households. Euromonitor International's Home Care ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Home Insecticides in Turkey
... the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions. The global climate crisis has resulted in drier conditions in some regions and wetter conditions ... Read More
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Dishwashing in Thailand
... affordability in both dishwashers and dishwashing products. For instance, it translated into a rise in demand for energy-efficient dishwashers with larger capacity to handle more dishes in a single cycle, while in terms of dishwashing ... Read More
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Laundry Care in Thailand
... of moment in volume terms despite value growth. Meanwhile, when purchasing, consumers prioritised value and affordability. This translated into a rise in demand for concentrated laundry detergents and fabric softeners, which offer cost savings and ... Read More
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