Category: House & Home
Philippines House & Home
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Dishwashing in the Philippines
... 2024, and accounted for the vast majority of value sales, at over 90%. This is due to its cost-effectiveness, deep-rooted tradition, and alignment with cultural values. In fact, even amongst wealthier households dishwashers are not ... Read More
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Surface Care in the Philippines
... pandemic is now over, sales of surface care products have continued to rise. Many households have adopted the practice of regular cleaning as a habit, making sure that they thoroughly disinfect and sanitise their homes. ... Read More
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Home Insecticides in the Philippines
... control products in the Philippines. As the country is experiencing rapid urban growth, with more people moving to cities and metropolitan areas, factors such as increased population density and increased food waste have contributed to ... Read More
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Bleach in the Philippines
... bleach due to its affordability, whilst some lower-income urban consumers have also returned to using bleach for their cleaning needs due to rising living costs. For a long time, bleach has been known for its ... Read More
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Home Care in the Philippines
... growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused ... Read More
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Laundry Care in the Philippines
... 2024, although rates of increase were slower than in the previous year. Within laundry detergents, concentrated powder detergents continued to account for the highest value sales in 2024, whilst this and most other laundry care ... Read More
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Toilet Care in the Philippines
... products on television, as well as their accessible prices, and their well-established reputation. The only other categories with notable sales were rim blocks and in-cistern devices. Most consumers are aware of the importance of maintaining ... Read More
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Polishes in the Philippines
... polish, saw growth under the average for overall polishes, due to maturity, and a lack of innovation and new product introductions, as manufacturers perceive limited opportunities for ground-breaking advances beyond the existing product range. However, ... Read More
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Air Care in the Philippines
... remain relatively low compared with many other home care categories in the country. Gel air fresheners continued to reign as the most popular air care category in the Philippines, with leading brands such as Glade, ... Read More
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Writing Instruments in the Philippines
... the rate of volume growth slowed compared to 2021 and 2022, primarily due to the increasing integration of hybrid digital and offline set-ups in schools and workplaces post-pandemic. Additionally, government efforts to provide digital tools, ... Read More
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Large Cooking Appliances in the Philippines
... the market, as urban consumers have started to gain awareness of the product. Previously, price was always a barrier to the uptake of built-in hobs, which cost 4-5 times the price of freestanding hobs. The ... Read More
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Food Preparation Appliances in the Philippines
... pandemic, as consumers are slowly returning to their busy schedules. While Filipino consumers do prefer eating at home, preparing food from scratch is becoming less common, especially amongst Millennials and Gen Z consumers. Many are ... Read More
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Personal Care Appliances in the Philippines
... year, amidst a slower-than-expected economic recovery. This is because the penetration of the product remains low, at under 10%, but manufacturers continue to educate consumers on hair care appliances through social media and e-commerce, using ... Read More
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Home Laundry Appliances in the Philippines
... while consumers are looking for a solution to save time on home chores, especially with many spending more time outside the home. The Philippines is also continuing to see rapid urbanisation, with many people moving ... Read More
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Consumer Appliances in the Philippines
... low single-digit growth amidst low penetration and strong GDP growth. The market has been challenged by the prolonged impact of inflation, as well as lower consumer confidence. Although the rate of inflation has gradually decreased, ... Read More
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Small Cooking Appliances in the Philippines
... year, supported by the growing awareness of the convenience provided by such products and their ability to prepare healthy food. Supported by the popularity of social media, consumers in the Philippines are becoming more health ... Read More
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Dishwashers in the Philippines
... social media and retailers looking to educate consumers on using dishwashers, while offering huge price discounts as an incentive for higher income households to purchase the products. At the same time, with many new construction ... Read More
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Refrigeration Appliances in the Philippines
... second lowest growth rate in the past 12 years, as consumers are changing their purchasing priorities after an extended period of strong inflation and high interest rates. While inflation has slowly subsided, consumers remain cautious ... Read More
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Air Treatment Products in the Philippines
... reaching 42°C in many regions, resulting in the closing of hundreds of schools in April 2024. The summer heatwave extended from April until June, resulting in people avoiding outdoor activities while having to stay cool ... Read More
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Vacuum Cleaners in the Philippines
... of growth, but also the strongest absolute growth, as these products are becoming an essential part of urban consumers’ homes, especially in big cities. In 2024, consumers are becoming increasingly busy with activities outside the ... Read More
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Microwaves in the Philippines
... time at home compared to before the COVID-19 crisis, partly as a result of the shift to remote working. Moreover, in the midst of increasingly hectic lifestyles, many are now preparing meals ahead of time ... Read More
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ASEAN Home Improvement Market (Indonesia, Singapore, Philippines, Thailand & Malaysia): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)
... a CAGR of 9.24% during the period spanning from 2024 to 2028. Growth in the ASEAN home improvement market was supported by factors such as increasing population in ASEAN countries, skyrocketing house prices, rapid urbanization ... Read More
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Home Care Packaging in the Philippines
... been seeing strong growth as the country has been experiencing high inflation of late, which saw players within the industry opting for cheaper packaging materials, such as flexible plastic, to house their home care products. ... Read More
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The Philippines Homewares
... Firstly, there was a robust demand for stainless steel and aluminium products due to their durability and versatility. This demand aligned with a broader societal shift towards sustainability, as consumers are increasingly seeking reusable alternatives ... Read More
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The Philippines Home and Garden
... consumers with more spending power, driving demand for home and garden products. The expansion of the economy was particularly driven by the services sector, including wholesale and retail trade, further boosted consumer confidence, and purchasing ... Read More
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