Category: House & Home
Asia House & Home
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Dishwashing in South Korea
... South Korea is expanding the number of single-person and dual-income households with a growing propensity to make household chores easier. Dishwashers are becoming an indispensable appliance in homes, as consumers demand greater convenience and time-saving ... Read More
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Toilet Care in Japan
... was a little different. The category saw significant declines in both volume and current value terms in 2023, mainly due to less time being spent at home. In May 2023, there was a pivotal policy ... Read More
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Bleach in Indonesia
... stagnation is the noticeable absence of new product developments within bleach, as many companies have shifted their focus away from such products, not seeing bleach as heralding strong enough potential or profits. As a result, ... Read More
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Surface Care in Malaysia
... and growth resumed in 2023. Consumers periodically spray and clean surfaces such as tables, doorknobs, chairs, and toilets with such products, as hygiene awareness remains strong. Demand has remained higher than the pre-pandemic period, mostly ... Read More
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Laundry Care in Indonesia
... up compared to recent years and the leading players in the Indonesian laundry care industry remain optimistic. Indeed, players in this category believe their market presence will expand further in the coming years, primarily because ... Read More
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Polishes in the Philippines
... clean and well-maintained. Continuing the trend from the previous year, polishes saw slow retail volume growth and more dynamic current value growth in 2023. Although floor polish remained the largest category, shoe polish witnessed the ... Read More
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Laundry Care in the Philippines
... in both retail volume and current value terms in 2023, with growth across all categories. The niche of concentrated liquid detergents continued to see the most dynamic growth in 2023, although demand remained limited to ... Read More
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Polishes in Singapore
... and preferences within the military community, as well as broader implications for individuals engaging in outdoor activities, necessitating proper shoe maintenance. Military exercises often involve rigorous training routines that expose footwear to challenging conditions. As ... Read More
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Surface Care in Indonesia
... and rising disposable incomes within this urban, professional, consumer segment. Such consumers have become more selective in their home care choices, leaning towards specialised products which cater to distinct tasks. For instance, while a standard ... Read More
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Home Insecticides in the Philippines
... demand for pest control products in the Philippines. As the country is experiencing rapid urban growth, with more people moving to cities and metropolitan areas, several factors have contributed to the increased need for effective ... Read More
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Home Care in the Philippines
... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More
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Surface Care in Thailand
... This robust expansion can be attributed to two significant factors that have shaped consumer behaviour and market dynamics in tandem – the prevailing household hygiene trend, and an increased awareness of germs. Euromonitor International's Surface ... Read More
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Bleach in Singapore
... As individuals become more attuned to the consequences of certain cleaning practices, the spotlight on bleach has intensified, prompting a re-evaluation of its widespread usage. One primary concern revolves around the potential health impacts of ... Read More
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Air Care in Thailand
... observed in overall volume sales of air care products during 2023 demonstrates consumers’ reliance on these products to enhance their indoor ambiance. The enduring appeal of air care products, driven by the desire for a ... Read More
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Laundry Care in Japan
... sales was price increases. Japan saw three decades with little growth in the economy . From 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according ... Read More
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Surface Care in Singapore
... impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. ... Read More
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Surface Care in Japan
... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More
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Bleach in Japan
... using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19. However, at ... Read More
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Surface Care in South Korea
... and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering ... Read More
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Home Insecticides in Malaysia
... By September 2023, cases had risen to 88,672, with a massive surge in cases across hotspot states such as Selangor, Kuala Lumpur, Putrajaya, Negeri Sembilan, Penang, Johor, Perak, and Sabah. This contributed to continued solid ... Read More
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Dishwashing in Singapore
... shift in consumer behaviour has resulted in a reduction in the frequency of dishwashing activities. The surge in the popularity of food delivery services has altered traditional culinary routines, with more individuals opting for the ... Read More
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Air Care in the Philippines
... care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact on consumer behaviour and values, with a newfound emphasis on health and wellbeing. Consequently, products that can deliver concrete mental or ... Read More
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Laundry Care in Thailand
... and volume growth in 2023, whilst powder detergents continued its declining trend, although the latter remained by far the larger category. Consumers continue to switch to liquid detergents due to evolving laundry habits and the ... Read More
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Dishwashing in China
... of hand dishwashing, which was mainly driven by a decline in the average unit price. While the COVID-19 pandemic has softened its grip on China, and consumers have largely resumed their daily routines, consumer confidence ... Read More
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Dishwashing in Malaysia
... were no longer confined to the home. They were able to move freely and spend on tourism, and visit consumer foodservice outlets. This contributed to much slower retail volume and current value growth for dishwashing ... Read More
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