Category: House & Home
Asia House & Home
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Surface Care in Georgia
... care, with consumers looking for more effective surface care products and well-known brands that are widely available in the modern channel. Nonetheless, price remains important as Georgians are still impacted by high costs of living, ... Read More
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Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
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Home Insecticides in Kazakhstan
... rate, along with robust value growth which was supported in 2023 by inflationary pressures and the rising costs of manufacturing, transport and logistics overall. This applies to global giant brands and Russian brands (note that ... Read More
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Air Care in Pakistan
... air fresheners dominated demand, although both car and electric air fresheners continued to develop and grow. For example, car air fresheners gained popularity as they were available through various distribution channels, including hypermarkets and specialist ... Read More
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Home Insecticides in Turkey
... which were said to be unlike the mosquito species more commonly seen in Turkey. As such, there was a notable increase in mosquitos and other insects at the end of the review period, which positively ... Read More
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Toilet Care in Azerbaijan
... also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the ... Read More
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Polishes in Vietnam
... the return of consumers to their physical workplaces and educational establishments. Such products are deemed as essential for maintaining a professional appearance, with well-polished shoes being a must for important meetings. In addition, higher incomes ... Read More
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Bleach in Azerbaijan
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment. Euromonitor International's Bleach in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Toilet Care in Georgia
... categories of toilet care. Rising hygiene standards and developments in modern retailing are driving sales of toilet care. Prices remain high in 2023, following the inflationary pressures seen in recent years, and many consumers are ... Read More
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Air Care in Georgia
... consumption of air care products in Georgia. Indeed, air care has become more accessible in regions and remote areas, giving brands an opportunity to target new consumers. The range of air care products in modern ... Read More
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Air Care in Vietnam
... working patterns, they were keen to use these products to help create a pleasant and comfortable living environment, driving retail volume and current value sales. As in 2022, the market was dominated by spray/aerosol air ... Read More
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Toilet Care in Vietnam
... and better hygiene awareness. Toilet liquids/foam remained by far the most popular category within toilet care in Vietnam, reflecting the ubiquity of these products on retail shelves, and their lower prices in comparison with more ... Read More
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Polishes in Pakistan
... improving disposable incomes and purchasing power, which motivate them to seek specialist polishes to maintain the condition of surfaces, cutlery, furniture, shoes and floors. Thus, the growth in demand is fuelled by improved living standards ... Read More
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Laundry Care in Pakistan
... price hikes, the demand for laundry detergents remained on an upward trajectory, supported by population growth and rising household washing machine possession. A consumer trend showed a preference for lower-priced brands, while trying not to ... Read More
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Bleach in Pakistan
... stain removal, bleach remained a popular choice for many consumers. Reckitt Benckiser Pakistan's Robin Blue and Peridot Products's Kiwi Kleen Bleach (GBO: SC Johnson & Son) have emerged as top performers a highly fragmented competitive ... Read More
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Home Care in Vietnam
... on health and hygiene, facilitated by the pandemic, also had a positive impact on sales of home care products, especially those with bacteria-fighting properties. However, the rate of retail volume growth was slower than the ... Read More
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Home Care in Azerbaijan
... Ukraine, continuing supply chain disruptions, high inflation and tightening monetary policy all had a dampening effect on home care. However, while inflation was still an issue, it eased somewhat, particularly later in the year. That ... Read More
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Home Care in Kazakhstan
... suffered global shifts in supply chains as changes in the positioning of production facilities. As such, most leading players abandoned the production and supply of products from Russia and instead began to import their branded ... Read More
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Laundry Care in Azerbaijan
... in particular cut back on the non-essentials, such as fabric softener. Euromonitor International's Laundry Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Toilet Care in Kazakhstan
... in 2023, leading overall growth in terms of volume sales, with its products being both affordable and convenient to use. Toilet liquids/foam also continued to dominate category volume sales in terms of size in Kazakhstan ... Read More
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Dishwashing in Kazakhstan
... dishwashers remaining quite low in the country. Many local consumers continued to seek out the lowest-cost options for their home care needs overall, switching away from what they deem to be non-essential products in some ... Read More
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Surface Care in Vietnam
... an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese consumers continued to clean their homes more thoroughly and more often, with products with antibacterial claims, performing particularly well. In urban areas, ... Read More
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Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
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Toilet Care in Pakistan
... the call for products that could ensure cleanliness and hygiene in homes. Leading brand owners capitalised on this trend by communicating the effectiveness of their products in providing 100% germ and virus protection. This communication ... Read More
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Home Insecticides in Pakistan
... by high inflationary pressure on prices. The growth in the demand for home insecticides was primarily driven by the expanding middle-class consumer base and ongoing urbanisation trend in the country. The growing urban population's increasing ... Read More
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